Garuda - Garba Rujukan Digital

PERAN MEDIASI KEPERCAYAAN DALAM PENGARUH SOCIAL PRESENCE DAN KEBIJAKAN PENGEMBALIAN PADA NIAT BELI DI MARKETPLACE SHOPEE Akhmad Roqi Alawi
Metacommunication: Journal of Communication Studies Vol 8, No 2 (2023): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17252

Pandemi Covid-19 telah merubah cara masyarakat berbelanja. Langkah pembatasan seperti PSBB dan PPKM mikro telah mendorong konsumen untuk melakukan transaksi belanja dan jual beli melalui platform online. Marketplace hadir sebagai solusi yang memberikan kemudahan dan kenyamanan dalam berbelanja. Meskipun demikian, marketplace memiliki beberapa keterbatasan, seperti ketidakmampuan konsumen untuk melihat produk secara langsung, hilangnya kontak manusia dan rasa kehadiran sosial, sebab mereka hanya dapat melakukan transaksi secara online melalui platform marketplace. Faktor ini menghadirkan risiko dan ketidakpastian bagi pembeli. Oleh karena itu, tujuan utama dari penelitian ini adalah untuk menyelidiki sejauh mana pengaruh social presence meliputi (social presence of web, online customer review, social presence of interaction) dan kebijakan pengembalian pada kepercayaan, serta bagaimana peran kepercayaan ini dalam mempengaruhi niat beli. Selain itu, peran kepercayaan sebagai mediasi juga akan dieksplorasi. Penelitian ini mengadopsi pendekatan kuantitatif dengan metode eksplanatif. Temuan dari penelitian ini mengungkapkan bahwa social presence dan kebijakan pengembalian memiliki dampak positif terhadap tingkat kepercayaan konsumen. Selain itu, terungkap bahwa kepercayaan berperan secara positif dalam memengaruhi niat beli. Kemudian, penelitian ini menerangkan bahwa kepercayaan memainkan peran penting sebagai variabel mediasi yang menghubungkan elemen-elemen tersebut.

From Environmental Clicktivism to Trash Cleanup : New Initiative of Instagram Account @Pandawaragroup Erika, Desy; Alawi, Akhmad Roqi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3548

Environmental awareness movements on social media are often limited to "clique activism". The possibility of participation or support from the community is only limited to the digital world without bringing change and action in real life. This research aims to find out how the communication process of the @pandawaragroup Instagram account can carry out cliktivism to real environmental activism. This research provides empirical arguments and evidence that activism on social media can produce real action. The @pandawaragroup account can prove that activism on social media is not just "cliktivism", but can lead to real participation, mobilisation and support. Activism on social media needs to pay attention to the principles in the process of environmental communication strategy, including social media activism is more likely to succeed in encouraging participation and real support when the message narrative is made simple, uses satirical language associated with real condition content, and starts with inspiring concrete examples and messages framed with hope and segmented in a special geographical environment that can encourage social and emotional closeness of the audience. Also, Pandawara Group succeeded in creating a personal branding as the iconic "Pandawa" group that motivates, inspires, and evokes emotions.

Training Legislatif sebagai Upaya Penguatan Kapasitas Legislator Mahasiswa Melalui Pelatihan Legal Drafting pada DPM-KM Universitas Tidar Bayu Aji, Alan; Alawi, Akhmad Roqi
Jurnal Arba - Multidisiplin Pengabdian Masyarakat Vol. 3 No. 1 (2026): Februari
Publisher : Jurnal Arba - Multidisiplin Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service program aims to strengthen the legislative capacity of student parliament members through a Legal Drafting training session held at the Legislative Training 1 (TL 1) event organized by the Student Representative Council (DPM-KM) of Universitas Tidar. The activity took place on Sunday, October 26, 2025, at the RW 7 Hall, Potrobangsan Village, North Magelang. The training focused on enhancing participants’ understanding of legal drafting, hierarchy of norms, formulation of legal provisions, and simulation of legislative sessions. The method used included interactive lectures, discussions, case analyses, and drafting simulations based on the provided legal drafting module. The results showed a significant increase in participants’ conceptual and practical competence in drafting organizational regulations. This activity is expected to improve the governance and quality of regulatory products produced by the student legislative body.

Artificial Intelligence and Political Campaign on Indonesian Presidential Election 2024 R. Yogie Prawira; Asy'ari; Akhmad Roqi Alawi
DAWUH : Islamic Communication Journal Vol. 7 No. 2 (2026): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i2.2254

The rise of AI has significantly transformed the political landscape and process, presenting a dichotomy that can facilitate and jeopardize the electoral process. This study qualitatively explored the emergence of AI in political campaigns during the Indonesian Presidential Election 2024. Using digital ethnography, including interviews with social media users and partisans of diverse profiles, as well as offline and online content analysis observations of GenAI campaign material, this article discusses the Indonesian political landscape, AI use in campaigns to construct new identities, and reflections on digital democracy in Indonesia. AI use by presidential candidates has shaped identities and led to different public responses between text-based and image-based GenAI. Support and rejection are forms of public participation facilitated by digital media. Digital activism #TolakGambarAI (#RejectAIImage) encourages specific regulations for AI use in election campaigns. Advancements in AI and digital media present future democratic challenges to realize a healthy and fair democratic culture.

ANALISIS KOMUNIKASI GREEN MARKETING INDOMARET TERKAIT KEBIJAKAN PLASTIK BERBAYAR Akhmad Roqi Alawi; Daru Murti Raharjo; Alifiansyah Deto Rahmana Putra
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10345

This study aims to analyze green marketing communication in the implementation of the paid plastic bag policy at Indomaret. It employs green marketing concepts and framing theory to examine how environmental messages are constructed and delivered to consumers. A qualitative content analysis method was applied to visual communication, product-based communication, and verbal communication at the point of sale. Data were collected from pamphlets, alternative products, and cashier–consumer interactions. The findings reveal that green marketing communication is fragmented rather than integrated. Visual communication symbolically frames environmental issues, product communication combines sustainability values with marketing strategies, while verbal communication is dominated by regulatory and economic framing. This fragmentation creates a gap between symbolic representation and operational practice, resulting in a partial understanding of environmental messages among consumers. These findings highlight the importance of consistency across communication channels to ensure a more comprehensive understanding of sustainability messages. Keywords: Green marketing, Communication framing, Environmental communication, Fragmented communication, paid plastic bag policy

From Environmental Clicktivism to Trash Cleanup : New Initiative of Instagram Account @Pandawaragroup Desy Erika; Akhmad Roqi Alawi
ULTIMA Comm Vol 16 No 1 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3548

Environmental awareness movements on social media are often limited to "clique activism". The possibility of participation or support from the community is only limited to the digital world without bringing change and action in real life. This research aims to find out how the communication process of the @pandawaragroup Instagram account can carry out cliktivism to real environmental activism. This research provides empirical arguments and evidence that activism on social media can produce real action. The @pandawaragroup account can prove that activism on social media is not just "cliktivism", but can lead to real participation, mobilisation and support. Activism on social media needs to pay attention to the principles in the process of environmental communication strategy, including social media activism is more likely to succeed in encouraging participation and real support when the message narrative is made simple, uses satirical language associated with real condition content, and starts with inspiring concrete examples and messages framed with hope and segmented in a special geographical environment that can encourage social and emotional closeness of the audience. Also, Pandawara Group succeeded in creating a personal branding as the iconic "Pandawa" group that motivates, inspires, and evokes emotions.

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