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All Journal JURNAL MAGISTER HUKUM UDAYANA Jurnal Ekonomi Bisnis Dan Industri (EBI)
DESY KUSUMA WARDHANI
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PERLINDUNGAN HUKUM BLOGGER BERITIKAD BAIK TERHADAP DOMINE NAME MEREK TERKENAL DARI DUGAAN PEMBONCENGAN REPUTASI (PASSING OFF) DESY KUSUMA WARDHANI
Jurnal Magister Hukum Udayana (Udayana Master Law Journal) Vol 2 No 1 (2013)
Publisher : University of Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.342 KB) | DOI: 10.24843/JMHU.2013.v02.i01.p02

Abstract

This Research entitled "Legal Protection Against Blogger Good Faith Domine Name Of Alleged Deception Famous Brand Reputation (Passing Off)". The problem of this study was, first: How does the domain name in a legal setting in Indonesia. Second: What is the legal protection of domain name for blogger’s good faith if there are similarities with the domain name famous brand. This research method using normative methods, the legal research done by examining library materials. Which refers to the legal norms contained in the legislation, international conventions, international agreements and court decisions. The results showed, first: The domain name has been linked closely with the brand and copyright but the domain name is not synonymous with the brand and copyright, as it has a system and registration requirements as well as the recognition of the existence differently. So far there are kekososngan norms that specifically regulate the domain name issue in Indonesia. Until now, the settings used by the international ICANN (Internet Corporation for Assigned Names and Numbers), the competent authority dealing with internet IP Addres, and domain name system management. Second: Legal protection for bloggers acting in good faith if there are similarities regarding the domain name can be a famous brand is preventive legal protection and the protection of repressive laws which refers to the settlement of a litigation matter (referring to the legal protection of IPR, Civil, Criminal and Law ITE) and non-litigation (both ADR and UDRP).
ANALISIS STRATEGI PEMASARAN DEVELOPER PERUMAHAN DI JAWA BARAT UNTUK MENINGKATKAN DAYA SAING Havidotinnisa, Siti; Sumarsana, Asep; Wardhani, Desy Kusuma; Saryadi, Saryadi
Jurnal EBI Vol 7, No 2 (2025): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v7i2.415

Abstract

Strategi pemasaran merupakan sebagian rangkaian upaya yang dilakukan perusahaan untuk memasarkan suatu produk baik itu barang atau jasa dengan menggunakan pola rencana dan taktik tertentu sehingga dapat bersaing dalam dunia bisnis yang semakin luas pertumbuhannya dan untuk mencapai tujuan perusahaan serta dapat memberikan waktu lebih lama untuk perusahaan berinovasi. Penelitian ini bertujuan untuk menentukan strategi pemasaran yang cocok untuk meningkatkandaya saing perusahaan. Jenis penelitian ini adalah deskriptif kualitatif. Hasil penelitian dengan analisis SWOT menunjukan bahwa dari hasil analisis melalui tahap matriks EFE, IFE, SWOT Kualitatif dan SWOT Kuantitatif didapatkan bahwa jenis- jenis strategi yang sesuai untuk Developer Perumahan di Jawa Barat adalah dengan menerapkan strategi pertumbuhan dikarenakan hasil penelitian memiliki hasil positif dikarenakan perusahaan berada pada kuadran I. Perusahaan harus lebih meningkatkan lagi kualitas pelayanan dari perusahaan sehingga para konsumen akan lebih loyal.Kata kunci:Strategi Pemasaran Jasa, Daya Saing, Analisis SWOT
Co-Authors Havidotinnisa, Siti Saryadi Saryadi Sumarsana, Asep