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All Journal JURNAL PENDIDIKAN TAMBUSAI At-Tafkir
Ahmad Fadil Mediwinata
Universitas Islam Negeri Raden Fatah Palembang
Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

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Manajemen Pemasaran Pendidikan di MTs Al-Ikhlas Yoga Anjas Pratama; Wilda Widiawati; Ritman Hendra; Ahmad Fadil Mediwinata; Afif Alfiyanto
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.661 KB) | DOI: 10.31004/jptam.v6i2.3741

Abstract

Tujuan penelitian ini adalah untuk mengetahui tentang manajemen pemasaran pendidikan yang dilakukan oleh MTs Al-Ikhlas, serta faktor yang mempengaruhinya. Metode penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Informan kunci dalam penelitian ini adalah kepala sekolah, dan informan pendukungnya adalah tenaga pendidik, tenaga kependidikan, siswa dan masyarakat sekitar sekolah MTs Al-Ikhlas. Hasil peneltian ini menujukan bahwa MTs Al-Ikhlas telah menerapkan manajemen pemasaran pendidikan yang cukup baik, yaitu 1) beberapa program dan pelayanan yang ditawarkan dapat menarik minat masyarakat; 2) kegiatan promosi yang dilakukan sekolah cukup baik dan dibentuk tim khusus untuk mempromosikan pendidikan; dan 3) Kegiatan promosi yang dilakukan sekolah yaitu memasang spanduk, menyebar brosur, memasang iklan dan sosialisai ke sekolahan lain. Faktor pendukung pemasaran pendidikan, yaitu 1) memiliki biaya yang terjangkau; 2) kualitas tenaga pendidik dan kependidikan yang baik; dan 3) Lokasi yang strategis. Faktor penghambatnya, yaitu 1) ketatnya persaingan; dan 2) kurangnya dana untuk promosi pendidikan.
Pelaksanaan Pemeliharaan Sarana dan Prasarana Pendidikan pada Madrasah Ibtidaiyah Tirta Mulyadi; Iswahyu Pranawukir; Rina Sovianti; Ahmad Fadil Mediwinata; Afif Alfiyanto; Fitri Hidayati
At-Tafkir Vol 15 No 1 (2022): AT-TAFKIR: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i1.4357

Abstract

This study aims to analyze the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum and analyze the factors that influence it. In this study, the researcher used a qualitative research type using a qualitative descriptive approach. The research data were collected using the method of observation, interviews, and documentation. The techniques used in data analysis are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum can be said to be quite good in terms of the indicators of the implementation of the maintenance of educational facilities and infrastructure, namely coordination, motivation, communication and direction. The implementation that has been carried out has been considered quite good although there are still shortcomings in the implementation of the maintenance of these facilities and infrastructure. Therefore, in the implementation of the maintenance of facilities and infrastructure, it should be further improved in order to achieve the previously planned goals. The supporting factors for the implementation of the maintenance of educational facilities and infrastructure are school facilities, recording of facilities and infrastructure, the role of school committees, and teacher involvement. While the inhibiting factors are the lack of budget, limited human resources in accordance with their fields, and goals that are less focused.
Pelaksanaan Pemeliharaan Sarana dan Prasarana Pendidikan pada Madrasah Ibtidaiyah Tirta Mulyadi; Iswahyu Pranawukir; Rina Sovianti; Ahmad Fadil Mediwinata; Afif Alfiyanto; Fitri Hidayati
At-Tafkir Vol. 15 No. 1 (2022): AT-TAFKIR: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i1.4357

Abstract

This study aims to analyze the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum and analyze the factors that influence it. In this study, the researcher used a qualitative research type using a qualitative descriptive approach. The research data were collected using the method of observation, interviews, and documentation. The techniques used in data analysis are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum can be said to be quite good in terms of the indicators of the implementation of the maintenance of educational facilities and infrastructure, namely coordination, motivation, communication and direction. The implementation that has been carried out has been considered quite good although there are still shortcomings in the implementation of the maintenance of these facilities and infrastructure. Therefore, in the implementation of the maintenance of facilities and infrastructure, it should be further improved in order to achieve the previously planned goals. The supporting factors for the implementation of the maintenance of educational facilities and infrastructure are school facilities, recording of facilities and infrastructure, the role of school committees, and teacher involvement. While the inhibiting factors are the lack of budget, limited human resources in accordance with their fields, and goals that are less focused.
Co-Authors Afif Alfiyanto Fitri Hidayati Iswahyu Pranawukir Rina Sovianti Ritman Hendra Tirta Mulyadi Widiawati, Wilda Yoga Anjas Pratama