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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Scientia
Tanti Tresnawati
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Economics, Econometrics & Finance Education Mathematics Social Sciences

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ANALISISIS SUASANA TOKO, LOKASI, DAN MEDIA SOSIAL PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI AENK Popo Suryana; Tanti Tresnawati
Oikos : Jurnal Ekonomi dan Pendidikan Ekonomi Vol 4 No 1 (2020)
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.517 KB) | DOI: 10.23969/oikos.v4i1.2194

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh suasana toko, lokasi, dan media sosial terhadap keputusan pembelian konsumen di Kopi Aenk baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan jumlah sampel 91 responden. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan menyebarkan kuesioner. Metode analisis data yang digunakan adalah analisis uji validitas, analisis reliablitas, analisis regresi linier berganda, korelasi berganda, uji hipotesis, dan koefisien determinasi. Hasil penelitan ini menunjukan bahwa variabel suasana toko, lokasi, media sosial dan keputusan pembelian berada pada kategori kurang setuju. Secara parsial variabel suasana toko lebih besar pengaruhnya terhadap keputusan pembelian yaitu sebesar 42,7%, sedangkan varabel lokasi pengaruhya terhadap keputusan pembelian yaitu sebesar 24,6%, dan variabel media sosial pengaruhnya terhadap keputusan pembelian yaitu sebesar 22,2%. Sehingga didapatkan pengaruh suasana toko, lokasi, dan media sosial terhadap keputusan pembelian sebesar 89,5%.
Analysis Of The Role Of Leadership In Improving The Performance Of Cigugur Central City Cimahi City Office Employees Tanti Tresnawati; Lies Anggi Puspita Dewi
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

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Abstract

Leadership is the process of directing and giving influence to group members who are interconnected with the same task. A good leader who can apply leadership skills that are appropriate to the work situation they will face can certainly motivate their employees to work as optimally as possible, this can make employee performance better. This research is located at the Cigugur Tengah Subdistrict Office, Cimahi City. This research was conducted to determine the role of interpersonal roles, decision making, informational roles in improving employee performance. This research uses a qualitative descriptive method with data collection techniques through interviews, observation and documentation. The resource persons for this research were the Secretary of Cigugur Tengah Subdistrict and the employees of Cigugur Tengah Subdistrict. The data analysis carried out is data reduction, data presentation and finally drawing conclusions. The leadership role is an important role that influences improving employee performance at the Cigugur Tengah Subdistrict Office. There are several other factors that will improve employee performance, such as honesty, time discipline, accuracy in completing tasks, ability to work together and willingness to learn.
Co-Authors Lies Anggi Puspita Dewi Popo Suryana