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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Conference on Community Engagement Project (Concept)
Estefania Estefania
Universitas Internasional Batam
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Penerapan Sistem ERP pada UMKM Zevenstore Di Kota Batam Golan Hasan; Agika Wasinta Br Sembiring; Rahel Nur Hamidah; Estefania Estefania; Eva Noorliana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.784

Abstract

This research focuses on implementing the Enterprise Resources Planning (ERP) system in Zevenstore micro, small and medium enterprises. This study aims to analyze the Enterprise Resources Planning (ERP) system in integrated business management applications used by industry to perform all its functions such as Planning, Production Management, Sales Management, Financial Management, Human Resources. descriptive. data collection method using primary data and secondary data. The result of the research is that in determining the success of ERP, there are 5 criteria in the Zevenstore ERP module selection process, the first is the criteria for adjustment to needs, technical criteria, cost and budget criteria, service and support criteria, and the last is conformity criteria.
Peran Media Sosial Terhadap Consumer Brand Engagement pada Purchase Intention Smartphone di Kota Batam Estefania Estefania; Wisnu Yuwono
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 6 No 1 (2023): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v6i1.3930

Abstract

Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah survei online yang mencakup 325 sampel melalui kuesioner terhadap responden yang telah menggunakan media sosial dan memiliki niat membeli smartphone android di Kota Batam. Penelitian ini menggunakan SmartPLS-SEM sebagai pengolahan data yang telah dikumpulkan. Hasil akhir ditemukan bahwa elemen media sosial yang meliputi interaction, trendiness, customization dan e-WOM terhadap consumer brand engagement ditemukan signifikan tetapi tidak untuk entertainment sedangkan consumer brand engagement terhadap purchase intention juga terbukti signifikan. Penelitian ini menunjukkan kesadaran yang lebih besar terhadap pentingnya memanfaatkan media sosial menjadi platform untuk memperkenalkan produk atau jasa mereka yang dapat mempengaruhi keterlibatan konsumen antar merek dan juga memicu mereka untuk melakukan pembelian.
Development Toward Digital Marketing On Cincai Cafe & Coffee Social Media Platform Estefania Estefania; Wisnu Yuwono
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of the COVID-19 pandemic has affected and changed almost all people's lifestyles between the sectors affected from the economy and tourism where’s coffee shops is include too. Even when conditions are severe, the government requires owners to temporarily close their businesses for a certain period at a time. So every business must find alternatives and adapt to this pandemic situation, one of the way is digital marketing, where entrepreneurs can communicate indirectly with potential customers and regular customers through social media, besides that, using the right language and attractive promotions will be one of the added values to attract consumers attention. This development will helps in increasing social media interactions such as building a good image & awareness in the eyes of customers, expanding the reach of customers, increasing income and customer satisfaction with reducing the distribution or promotion costs. The result of this implementation are expected to be a solution to Cincai Cafe and Coffee business operation.
Co-Authors Agika Wasinta Br Sembiring Eva Noorliana Golan Hasan Rahel Nur Hamidah Wisnu Yuwono