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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) CARADDE: Jurnal Pengabdian Kepada Masyarakat Dharma Bakti International Journal of Advances in Data and Information Systems Journal of Intelligent Computing and Health Informatics (JICHI) Jurnal Abdi Masyarakat Indonesia Jurnal INFOTEL
Windyaning Ustyannie
Institut Sains & Teknologi AKPRIND
Humanities Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Dharma Bakti

 1 
Peningkatan Promosi Produk Melalui Sarana Fotografi Produk dan Editing Foto Ustyannie, Windyaning; Asih, Endang Widuri; Mawadati, Argaditia; Sulistyaningsih, Eka; Wibowo, Agus Hindarto; Sekarjati, Kartinasari Ayuhikmatin; Setyowati, Dwi; Zaitunnah, Anis
DHARMA BAKTI Dharma Bakti-Vol 5 No 1-April 2022
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v5i1.3923

Abstract

OK OC ADMA Yogyakarta is a social movement for job creation. The entrepreneurship andpeople's economy movement initiated by OK OC ADMA aims to be able to createindependence and a lot of jobs for the people of Indonesia. In addition, OK OC ADMAYogyakarta provides business stalls for entrepreneurs based on IT and provides businesscoaching and training as well as entrepreneurship guidance. However, the members of OKOC ADMA Yogyakarta still have limited knowledge in product photos and the applicationof technology, especially the creation of social media content to make it easier for membersto promote their business products. So, in this community service activity, counseling isgiven to members about the science of product photography and the photo editing processusing a smartphone so that it becomes content that can be a promotional media. The methodused for the first time was counseling OK OC ADMA members about the importance ofproduct photos and digital promotions to increase sales. After knowing the theory, thetraining participants applied product photo techniques using cellphones and registered forsocial media, such as Facebook Business and Instagram. Then the participants download aphoto editing application and start creating content using the product photos they alreadyhave. From the results of the counseling carried out by the service, product photos and thecreation of promotional content can be done independently in the future. Product photos andphoto editing so that they become promotional content can ease the burden on entrepreneursin promoting all over through online media, which can indirectly help increase the reach oftheir product promotions.
Strategi Pemasaran Produk Dengan Whatsapp Business Bagi UMKM Argaditia Mawadati; Ustyannie, Windyaning; Sulistyaningsih, Eka; Agus Hindarto Wibowo; Kartinasari Ayuhikmatin Sekarjati; Endang Widuri Asih
DHARMA BAKTI Dharma Bakti-Vol 5 No 2-Oktober 2022
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v5i2.4043

Abstract

Data dari BPS menunjukkan masih sangat sedikit usaha yang memanfaatkan pemasaran online. Berdasarkan wawancara singkat dengan para pelaku usaha anggota OK oCE ADMA diketahui bahwa banyak UMKM yang terdampak selama pandemi COVID-19. Penjualan mereka mengalami penurunan selama pandemi berlangsung, karena mereka tidak dapat membuka usaha secara offline akibat adanya pembatasan sosial berskala besar. Selama ini usaha yang mereka jalan mayoritas masih mengandalkan pemasaran secara offline. Penggunaan media sosial sebagai sarana promosi pun belum dimaksimalkan dengan baik. Metode yang digunakan adalah penyuluhan sekaligus praktek pembuatan Whatsapp Bisnis. Dari hasil penyuluhan yang dilaksanakan oleh pengabdi, pelaku bisnis telah memiliki Whatsapp Bisnis bagi usaha mereka masing-masing. Namun pelaku bisnis perlu melengkapi pembuatan katalog untuk sarana pemasaran online produk mereka
Pengembangan Website Sebagai Sarana Peningkatan Promosi Pasar Tradisi Lembah Merapi Di Desa Wisata Banyubiru Kabupaten Magelang Ustyannie, Windyaning; Sambuari , Meychel Danius Fedrix; Almuntaha, Eska; Susanti, Erma
DHARMA BAKTI Dharma Bakti-Vol 5 No 2-Oktober 2022
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v5i2.4060

Abstract

Banyubiru Tourism Village has a market potential that is able to attract tourists to come to the Merapi Valley Tradition Market. The market sells a variety of traditional specialties, traditional souvenirs, traditional utensils, and so on. However, in the promotional activities of this tourist village, it is still conventional and has not been touched by digital promotions, either in the form of websites or social media. This is the background for the community service program to create a website for the Merapi Valley Tradition Market in Banyubiru Tourism Village, Dukun District, Magelang Regency. The activity of making this website began with observations of the Head of RW, Head of RT and local residents to collect information about the Merapi Valley Traditional Market. After the website content components have been sufficient, proceed with the design and content of the Merapi Valley Traditional Market website. Furthermore, the implementation of website creation begins with the preparation of hosting and domains as well as the addition of SSL for website security. These components are needed so that the website can be accessed online by anyone who needs information. Hosting is a service for storing data, images, and files on a website. Domain is the website address. Additional security features SSL (Secure Socket Layer) is required to provide encryption security on the website. The process after implementation, namely uploading the website to the hosting that has been provided. The last is the handover of the website to the Management of the Merapi Valley Traditional Market. Making this website aims to make it easier for the wider community, both domestic and foreign tourists to get information about the cultural diversity in the Banyubiru Tourism Village, especially the culture in the Merapi Valley Tradition Market.
MEMAKSIMALKAN MANFAAT MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PEMASARAN YANG EFEKTIF Agus Hindarto Wibowo; Widuri Asih, Endang; Sulistyaningsih, Eka; Mawadati, Argaditia; Ustyannie, Windyaning
DHARMA BAKTI Dharma Bakti-Vol 6 No 1-April 2023
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v6i1.4271

Abstract

According to Kementerian Koperasi dan UKM Kementerian Koperasi UMKM, there is a significant increase in UMKM in Indonesia, this makes UKM must be able to compete in business, one of which uses social media Instagram. Instagram users have a very large amount globally, so it is very good to be used for the promotional media of UKM that are owned. Counseling and practice of optimizing Instagram accounts is very important to do, so that products from UKM can be known by the wider community. At present the business actors of OK OCE ADMA members have not maximized the use of Instagram social media well. The results of counseling and practices of account optimization implemented, business people at OK OCE ADMA are satisfied and hope in the future can be carried out further assistance.
Menyusun Materi Presentasi Berbasis Video Menggunakan Video Editor Harmastuti; Setyowati, Dwi; Ustyannie, Windyaning
DHARMA BAKTI Dharma Bakti-Vol 6 No 2-Oktober 2023
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Presentasi berbasis video (video presentation) adalah jenis presentasi yang menggunakan media audio visual berupa video seperti penyampaian pesan atau ide atau gagasan. Juga sering digunakan untuk mempresentasikan sebuah produk atau ide mengenai sesuatu hal seperti promosi, video klip, pembelajaran. Sesuai komitmen Madrasah Aliyah Negeri 2 (MAN 2) Bantul ingin membekali pengetahuan soft skill dan hard skill berbasis digital siswanya terutama klas multimedia tentang penyusunan video. Dipilihnya pengetahuan video, karena video dipandang lebih efektif dan tidak membosankan untuk presentasi. Oleh karenanya MAN 2 Bantul bersama Jurusan Rekayasa Sistem Komputer melalui LPPM IST AKPRIND Yogyakarta, melakukan pelatihan menambah ketrampilan untuk siswanya klas multimedia, salah satunya editing video baik untuk presentasi materi pembelajaran, membuat compeny profile, atau lainnya. Pada artikel ini diberikan pelatihan menyusun presentasi berbasis video, dengan praktek langsung pada siswa cara menyusun video, kelengkapan yang perlu disiapkan seperti file photo, narasi, music atau video jadi hasil rekaman yang akan diedit sebelum memulai membuat videonya. Perangkat lunak yang digunakan dalam artikel ini adalah video editor dari windows. Hasil pelatihan siswa dapat menyiapkan materi yang diperlukan untuk menyusun dan dapat membuat presentasi berbasis video .
Co-Authors Agus Hindarto Wibowo Agus Hindarto Wibowo Almuntaha, Eska Argaditia Mawadati Bagas Robi Arjianto Catur Iswahyudi Dwi Setyowati Eka Sulistyaningsih Emy Setyaningsih Endang Widuri Asih Endang Widuri Asih Erma Susanti Harmastuti Harmastuti Harmastuti Istiawan, Deden Khasanah, Rahayu Ratri Wulandari Sambuari , Meychel Danius Fedrix Santoso, Arif Gunawan Sulistijanti, Wellie Sulistyaningsih, Eka Suprapto Suprapto Widuri Asih, Endang Zaitunnah, Anis