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All Journal Nirmana Journal The Winners ANDHARUPA MUDRA Jurnal Seni Budaya Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Abadimas Adi Buana Ultimart: Jurnal Komunikasi Visual Jurnal Seni Nasional Cikini VCD (Journal of Visual Communication Design) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Abdimas Kartika Wijayakusuma Jurnal Desain Komunikasi Visual Nirmana Jurnal Dimensi Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Jurnal Vicidi
Shienny Megawati Sutanto
Universitas Ciputra
Religion Arts Humanities Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal The Winners

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How to Use Iconic Image Illustration to Increase Selling Value of Fiction Works Sutanto, Shienny Megawati; Wardaya, Marina
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 18, No 2 (2017): The Winners Vol. 18 No. 2 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i2.4008

Abstract

This research aimed to find out how to use iconic images illustration to increase selling value of fiction works. The theoretical basis of this research was visual communication design, illustration, color, and semiotics. The method used in this research was qualitative research by doing interviews with experts who are experienced in publishing and illustration field. Another method used was observing children and fiction books which use iconic image illustration to attract consumer’s interest in order to increase books sales. The results of this study show that fiction books with iconic image illustration images have the positive response from consumers who show their interest and desire to buy them. Moreover, these results are expected to be useful for the creative industry, especially the sub-sector publishing industry when designing illustrations to be used in a book.
How to Use Iconic Image Illustration to Increase Selling Value of Fiction Works Shienny Megawati Sutanto; Marina Wardaya
The Winners Vol. 18 No. 2 (2017): The Winners Vol. 18 No. 2 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i2.4008

Abstract

This research aimed to find out how to use iconic images illustration to increase selling value of fiction works. The theoretical basis of this research was visual communication design, illustration, color, and semiotics. The method used in this research was qualitative research by doing interviews with experts who are experienced in publishing and illustration field. Another method used was observing children and fiction books which use iconic image illustration to attract consumer’s interest in order to increase books sales. The results of this study show that fiction books with iconic image illustration images have the positive response from consumers who show their interest and desire to buy them. Moreover, these results are expected to be useful for the creative industry, especially the sub-sector publishing industry when designing illustrations to be used in a book.
Co-Authors A. A. Gde Bagus Udayana Agung Eko Budi Waspada Amanda, Patrisia Aura Dhiya Ulhaq Bagus Widhi Nugraha Berlian Beatrix Rarome Cintia Natalia Danaswari, Ni Wayan Mahadewi Suci Dhiena Queen Evan Raditya Pratomo Fransisca Suyanto Pangemanan Ganal Rudiyanto Ganal Rudiyanto, Ganal Govita, Jeanice Sharon Hanna Tabita Hasianna Silitonga Hebert Adrianto Hutomo Setia Budi I Nyoman, suardina I Wayan Mudra, I Wayan I Wayan, Adnyana Lexi Pranata Budidharmanto Lulu Levina Marina Wardaya Olliem, Gabriella Faustine Patrisia Amanda Purwadi, Kezia Victory Radiyta Pratomo, Evan Renata Owen Richie Leonardo Senon Theodore Shakira, Cut Shannon Devona Arihanto Sheilen Wijaya Stephanie Emanuella Salim Suhartono, Natasya Priscilla Theresia Syani Sutartoputri Thomas Stefanus Kaihatu Tony Surya victoria, jade Waspada, Agung Eko Budi Winona Nathania Boenadhi Wira Widjaja Lindarto Yopy Junianto Zalshabila Audrea Putri Arine