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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management
Anggraini Syahputri
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Economics, Econometrics & Finance

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Effect of Current Ratio and Debt to Asset Ratio on Return On Asset Moderated by Firm Size Anggraini Syahputri; Hendrick Sasimtan Putra; Julyanthry Julyanthry; Eka Purnama Sari; Debi Eka Putri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4418

Abstract

This study aims to determine the effect of Current Ratio (CR), Debt to Asset Ratio (DAR) on Return On Asset (ROA) moderated by Firm Size (SIZE) on Index IDX 30 Companies Listed on Indonesia Stok Exchange for 2017-2020 period. Data analysis in this study was carried out statistically and statistically inferential. Statistical analysis includes multiple linear regression analysis, classical assumption test, t-test, and hypothesis which Multiple Regression Analysis does. The hypothesis testing results are partially carried out, namely the t-test shows that CR has a positive and insignificant effect on ROA. DAR partially has a positive and significant effect on ROA. Thus the result from moderating analysis, SIZE can moderate the effect of CR on the ROA but SIZE can’t moderate the DAR on ROA of Index IDX 30 Companies for the 2017-2020 period.
Analysis of Marketing Strategy in Efforts to Increase the Competitiveness of SMEs Dedy Dwi Arseto; Anggraini Syahputri
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.001 KB) | DOI: 10.35335/enrichment.v12i1.354

Abstract

Marketing strategy plays an important role in small, medium and micro businesses. The important role of the right marketing strategy will be able to increase the competitiveness of the products produced by MSMEs. Developing a marketing strategy requires complete information about the market, consumers and the products they need. The lack of understanding of MSME actors in using technology in the Industrial Revolution 4.0 era as a marketing strategy certainly makes it more difficult for SMEs to compete. The purpose of this study is to analyze the application of marketing strategies in an effort to increase the competitiveness of SMEs, to analyze the development of marketing strategies in an effort to increase the competitiveness of SMEs. The results of this study are the marketing strategy carried out by MSME actors in Tebing Tinggi City, it was found that 60% of MSME actors did not understand the use of the marketplace as a means of marketing products on a wider scale. This is due to the limited understanding of MSME actors and the product packaging and types of products being sold cannot sell through the marketplace. However, as many as 87% of MSME actors have used social media as a forum for market development and promotion. Utilizing technological developments as a means of promoting and selling strategic products on the SWOT matrix. MSME actors do not fully use and utilize the currently available technology to the fullest. Selling products through the marketplace and social media provides many advantages, especially the unlimited marketing area and being able to get a large number of consumers.
Co-Authors Debi Eka Putri Dedy Dwi Arseto Eka Purnama Sari Hendrick Sasimtan Putra Julyanthry Julyanthry