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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi International Journal of Economics, Business and Accounting Research (IJEBAR)
Nelly Tiurmida
Sekolah Tinggi Pembangunan Masyarakat Desa “APMD” Yogyakarta
Economics, Econometrics & Finance

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OPTIMIZING TRADITIONAL MARKET FUNCTIONS FOR CULINARY MSMES IN YOGYAKARTA CITY Nelly Tiurmida; Utami Sulistiana; Tomi Agus Triono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4841

Abstract

The research about optimizing the function of the traditional market for Culinary Small and Medium Enterprises in Yogyakarta aims to explore the condition of thirty traditional markets in Yogyakarta and to explore Culinary Small and Medium Enterprises guided by Departments of Industry Cooperative and Yogyakarta Small and Medium Enterprise. This research usedthe exploratory qualitative method. Qualitative research aims to understand the phenomenon that is happening in the traditional market, which is experienced by the research subject such as trader, market headman, market association, and government policy in market management. The exploratorymethod’s purpose is to describe an object deeply and do a search, particularly in concept stabilization that will be used in the wider scope of research with a bigger conceptual reach. The analysis tool is using Strength, Weakness, Opportunity, and Threat (SWOT). The data is collected by using observation, interview, documentation study, and Focus Group Discussion (FGD). The informants are determined through purposive sampling. Data analysis is using the Miles and Huberman model, doneinteractively and continuously to produce saturated data. Explorations result found that 8 traditional markets are recommended in optimizing the function of the traditional market. Eight traditional markets are Ngasem, Kranggan, Karangwaru, Pujokusuman, Legi, Tunjungsari, Gedongkuning, and Gading. However, only three traditional markets which will be tested to sell together, both off-line or online are Kranggan, Ngasem, and Tunjungsari. Afterward, the three traditional markets are given brands suitable with the morning market brand on each traditional market. Kranggan market with brand food court millennial, Ngasem market with a brand food court of Mataram food, and Tunjungsari market with a brand food court of Nusantara food. Keywords: Traditional Market, Culinary Small, and Medium Enterprise.
Strategies to Educate Traditional Market Traders Based on Information Technology in Beringharjo Market, Yogyakarta City Nelly Tiurmida; Tomi Agus Triono; Utami Sulistiana; Sugiyanto Sugiyanto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 2 (2022): August 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i2.16289

Abstract

The research strategy educates traditional market traders based on information technology using a qualitative approach to case studies. Data were collected through observation, interviews and documentation studies. The validity of the data is processed through tests of the degree of trust, transferability, dependence and certainty. Informance is determined by purposive sampling techniques, then the data is analyzed following qualitative rules. The research aims to explore how the Trade Office educates market traders in Pasar Beringharjo through a digitalization program.  The results showed that the Department of Trade in educating market traders based on information technology uses strategies: a) external party cooperation, training, mentoring, developing insights and involving trader family members  for traders who are constrained by brainware.  The driving factors in educating information technology-based traders include: high participation of information technology companies, demands for government and merchant needs, government awareness of IT developments to preserve and develop the market, covid 19 outbreak, high merchant commitment supported by mobile phone communication tools.  The inhibiting factors in educating information technology-based traders include the hardware and software  owned by merchants, not all smartphones, as well as merchant culture that is still conventional. The results of the merchant market digitization program maintain commitment and are able to carry out online transaction systems  with  various application models such as Gopay or e-wallet,  QRIS, E-Retribution, LinkAja, Grocery, InMobi, Titipku,   and Semar by scanning barcodes  and other eknik t.
Co-Authors Sugiyanto Tomi Agus Triono Tomi Agus Triono Utami Sulistiana