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All Journal JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah ASET International Journal of Economics, Management, Business, and Social Science Fokus Abdimas
Tantri Widiastuti
STIE Widya Manggala Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Fokus Abdimas

 1 
EDUKASI FRUGRAL LIVING: FROM SMART SPENDING TO HAPPY LIVING BAGI IBU – IBU PERSIT Adnanti, Wenny Ana; Widiastuti, Tantri
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.78-83

Abstract

This community service activity aims to improve the financial literacy of Persit mothers through frugal living education, a frugal lifestyle that emphasizes wise financial management without sacrificing quality of life. This program teaches the principles of smart spending, effective budgeting, and a positive financial mindset using the approach of behavioral economics and Maslow’s hierarchy of needs theory. Through counseling and interactive workshops, participants are equipped with skills to distinguish between needs and wants, manage expenses efficiently, and apply financial planning methods such as the 50/30/20 rule. Evaluations show that 90% of participants experienced an increase in their understanding of household financial management and have begun implementing budgeting strategies and financial record-keeping. Discussion sessions revealed that participants feel more confident in making more rational and sustainable financial decisions. The results of this activity indicate that frugal living education has a positive impact on shaping a smarter and more disciplined financial mindset. Therefore, this program is recommended for further development with additional materials on investment and financial risk management to enhance overall family well-being.Keywords: frugral living, smart spending, behavioral economics
STRATEGI PEMASARAN EFEKTIF UNTUK MENINGKATKAN DAYA SAING DAN PENETRASI PASAR DI PUDING PUYO SEBAGAI IMPLEMENTASI MAGANG MBKM Fitriyani, Yuni; Aditya, Elma Muncar; Widiastuti, Tantri
Fokus ABDIMAS Vol 4, No 2: Oktober 2025 (In Press)
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1556

Abstract

Puyo Silky Desserts merupakan puding pertama dalam bisnis desserts yang menjadi top of mind. Puyo Silky Desserts dalam membangun komunikasi pemasarannya melalui Integrated Marketing Communication (IMC), yang berorientasi kepada primary dan secondary target market. Puyo dalam menjalankan kegiatan marketingnya melalui offline dan online secara berimbang, kedua hal tersebut bertujuan untuk mengembangkan brand serta mempertahankan eksistensi konsumennya. Secara online, Puyo aktif menjalankan promosinya melalui media sosial Instagram dan Facebook Ads dengan berbagai konten yang menarik yang diharapkan respon konsumen yang didapatkan oleh perusahaan sangat baik. Sedangkan secara offline Puyo melakukan berbagai promosi secara berkelanjutan.
Co-Authors Abdul Madjid Adnanti, Wenny Ana Afandi, Donny Arif Agustinus Numberi Asmuni Asmuni Ayu, Nila Desanda Dara Ekayana Sangkasari Paranita Elma Muncar Aditya Fitriani Fitriani Fitriyani, Yuni Masanggara, Erika Ditya Nugrahanti, Ratri Buda Rustian, Lita Apriani Sigit Riyadi Suhaji -, Suhaji