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Yusuf Suhardi
Indonesian Collage of Economics (STEI)
Economics, Econometrics & Finance Social Sciences

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Pengaruh Keragaman Produk, Persepsi Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Yusuf Suhardi; Achmad Syachroni; Agustian Burda; Arya Darmawan
Jurnal Ekonomi Vol 29 No 02 (2020): [Jurnal STEI Ekonomi - JEMI] Vol. 29 No. 02 (Desember - 2020)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v29i2.340

Abstract

The purpose of this study was to determine the effect of product diversity, price perceptions and service quality on consumer purchasing decisions. This research was conducted at the Ardevon Supermarket, Rawamanagun Branch, Jakarta. The research strategy carried out in this study is a casual research strategy. namely research that aims to determine the effect of at least two or more variables and look for cause and effect. The research method used in this research is multiple regression analysis method. The number of samples is 97 people. The sampling method used in this research is purposive sampling. Based on the results of the calculation, the regression obtained a constant of 0.415, b1 0.344, b2 0.243 b3 0.404 in the determinant coefficient (KD) obtained R2 (R Square) of 0.608 or (60.8%). While the remaining 39.2% is influenced by other variables. From the results of the hypothesis test partial t test obtained X1 and Y t count > t table (3.688 > 1.985) then Ho is rejected or Ha is accepted, X2 and Y t arithmetic > t table (3.907> 1.985) then Ho is rejected or Ha is accepted, X3 and Y value t count > t table ( 5.781 > 1.985 ) then Ho is rejected or Ha is accepted with of 5% , in the simultaneous F test between product diversity, price perception and service quality it can be concluded that the F arithmetic value > F table (48.035 > 2 ,70 ) the conclusion is then Ho is rejected or Ha is accepted that, partially and simultaneously there is a positive and significant effect.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN MAHASISWA SEBAGAI VARIABEL INTERVENING Pepen Sumirat; Yusuf Suhardi; Meita Pragiwani Soetopo
Jurnal Ekonomi Vol 25 No 02 (2016): [Jurnal STEI Ekonomi - JEMI] Vol. 25 No. 02 (Des - 2016)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v25i02.89

Abstract

Pengaruh Harga, Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan Yusuf Suhardi; Zulkarnaini Zulkarnaini; Agustian Burda; Arya Darmawan; Adila Nur Klarisah
Jurnal Ekonomi Vol 31 No 02 (2022): [Jurnal STEI Ekonomi - JEMI] Vol. 31 No. 02 (Desember 2022)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v31i02.718

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas pelayanan dan fasilitas terhadap kepuasan pelanggan di sekolah olah raga Binasehat di Bekasi. Penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif. Dalam penelitian ini terdapat 3 variabel bebas yaitu: Harga (X1), Kualitas Pelayanan (X2), Fasilitas (X3) dan terdapat 1 variabel terikat yaitu Kepuasan Pelanggan (Y). Jumlah sampel yang diteliti dalam penelitian ini sebanyak 105 responden dan seluruh variabel diukur menggunakan skala Likert. Teknik pengumpulan data menggunakan kuisioner yang telah di uji validitas dan reliabilitasnya. Analisis yang digunakan adalah Uji t dan koefisien determinasi menggunakan program SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel harga berpengaruh terhadap Kepuasan Pelanggan, variabel Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan dan variabel Fasilitas berpengaruh terhadap Kepuasan Pelanggan. Kontribusi pengaruh harga terhadap kepuasan pelanggan yaitu sebesar 28,4%, pengaruh kualitas pelayanan terhadap kepuasan pelanggan sebesar 48,6% dan kontribusi pengaruh fasilitas terhadap kepuasan pelanggan sebesar 65,2%.
Co-Authors Achmad Syachroni Adila Nur Klarisah Agustian Burda Arya Darmawan Arya Darmawan Meita Pragiwani Soetopo Pepen Sumirat Zulkarnaini Zulkarnaini