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All Journal Jurnal Ilmiah Telaah Manajemen Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Kajian Bisnis STIE Widya Wiwaha Dialektika: Jurnal Ekonomi dan Ilmu Sosial Review of Management and Entrepreneurship Journal of Management and Business Environment (JMBE) Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Suzy Widyasari
Universitas Stikubank, Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)

 1 
FOMSUMERISM : MENGEMBANGKAN PERILAKU CONFORMITY CONSUMPTION DENGAN MEMANFAATKAN FEAR OF MISSING OUT KONSUMEN Widyasari, Suzy; Soliha, Euis; Santoso, Ignatius Hari
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v15i2.230

Abstract

This research is purposed to analyze the effect of FoMO to the conformity consumption behavior. Total samples used in this research is 150 respondents which comprised of 47 respondents with 5-7 times accessing social media and the rest of it more than 8 times accessing social media in a day. Using the convinience and purposive sampling technique, researcher gained 100%% response rate. All data are examined by multiple regression and provide significant effect of anxiety of isolation as the predictor of conformity consumption behavior.
Co-Authors 07.05.51.0105 Lulu Yuliarti 07.05.51.0145 Pujianti 08.05.51.0025 Eko Erliyanto 08.05.51.0058 Rizka Noor Baiti Rakhma 10.05.51.0103 Ryan Ardian Prasojo Mahardika Adelia, Febryna Ajeng Aquinia Ali Maskur Anisa Ulfah Nugraheni, 12.05.51.0055 Anisa Ulfah Nugraheni, 12.05.51.0055 Damayanti, Lenny Dwi Dimas Prayudianto, 13.05.51.0076 Dimas Prayudianto, 13.05.51.0076 Erna Triastuti Fifilia Euis Soliha Fitri Nur Rokhmat, 14.05.51.0115 Jean Shiska Malaon Latuconsina, 12.05.51.0020 Jean Shiska Malaon Latuconsina, 12.05.51.0020 Kemalasari, Putri Kristina Anindita Hayuningtias Lenny Dwi Damayanti Lenny Dwi Damayanti, 13.05.51.0041 Lenny Dwi Damayanti, 13.05.51.0041 Marlien Marlien Meilawati Nur Wulansari, 14.05.51.0190 Pudji Utomo Puspanada, Vianandra Intan Rahma Puspita Rani Ramdhani, Desti Retno, Martha Vella Ayu Romadlon, Achmad Santoso, Ignatius Hari Setiyana, Yusi Sophiyanto wuryan Try Sugiarto, 13.05.51.0191 Try Sugiarto, 13.05.51.0191 Ulfatul Jannah, 14.05.51.0237 Yudhi Prasetyo, 12.05.51.0001 Yudhi Prasetyo, 12.05.51.0001 Yusi Setiyana, 14.05.51.0011