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All Journal Jurnal Ilmiah Telaah Manajemen Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Kajian Bisnis STIE Widya Wiwaha Dialektika: Jurnal Ekonomi dan Ilmu Sosial Review of Management and Entrepreneurship Journal of Management and Business Environment (JMBE) Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Suzy Widyasari
Universitas Stikubank, Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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ANALISIS FAAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR MEREK HONDA Erliyanto, 08.05.51.0025 Eko; Widyasari, Suzy
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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With so manyautomotive companiesinIndonesia, then the consumerwill be moreselectivein decidingwhichbrand ofmotorcycleis usedas ameans of transportation. The emergence of Chinesemotorcycle manufacturerofthemotorcycleindustryto tightencompetitioninIndonesia. This studyaimedtoanalyze the influence ofthevariabel-variabel may have onconsumerpurchase decisionsinbuying Hondamotorcyclein the city areaPurwodadi, Kab. Grobogan, Central Java.There are four hypotheses to be tasted in this study, this hipothesis will test the effectsanalysis of product quality, brand image, price perceptions and promotion on purchasedecisions of Honda motorccycles. The samples used inthis study80respondentswith apurposivesamplingtechnique is a technique samplingby taking asamples withspesificcriteria. The dataused arethe primary dataand secondarydata analysis was qualitativeanalysisand thecoefficient of determination, totest the hypotheses usingttest. Based on data analysis and hypothesis testing can be concluded that the partially variable product quality, brand image, price perceptions and promotion has a significant and positive influence on purchase decisions of Honda motorcycles.Most dominant variable in this study is the variable product quality while the coefficient of determination can be in the know that the variable product, brand image, price perceptions and promotion are able to explain the variation of 57.3% for the remainder of the purchase decision is influenced by a 43.7% other variables that were not analyzed in this study. Key words: Product quality, Brand Image, Price Perseptions, Promotion and Purchase Decisions
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN LAPTOP MEREK ACER Rizka Noor Baiti Rakhma, 08.05.51.0058; Widyasari, Suzy
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Laptop is more often used in recent years because of the ease and practicality, as well as reasonable prices. Suit their needs and wants, the consumer makes a purchase a laptop because the laptop consists of a wide selection of brands and the quality of the consumer laptop should consider the brand and the quality of what is desirable in order to satisfy the product purchased and its use in accordance with the wishes and need. There are five hypothesis tested in this study,the fourth hypothesis are tested as partialy test, explain about product, price, promotion, and trust in brand on purchasing decision, and last hypothesis use simultant test, explain about product, price, promotion, and trust in brand on purchasing decision do simultantly. Samples used in this study 80 respondents to the sampling technique was purposive sampling is sampling technique sample with certain criteria. The data used are the primary data and secondary data analysis using qualitative and quantitative analyzes covering validity, reliability testing, regression analysis, determination coefficient and hypothesis test that includes a t test and F test. Based on data analysis and test the hypothesis from the partialy test the results variable product, price, promotion, and brand trust has a positive and significant influence on Acer laptop purchasing decisions. Variable product, price, promotion, and trust in brand simultantly significant and positive influence on purchase decisions Acer laptop.The most variable which is influenced to the purchasingdecision making is promotion from the four variables.Key words: Product, Price, Promotion, Trust in Brand, Purchasing Decision.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK HANDPHONE MEREK SAMSUNG Lulu Yuliarti, 07.05.51.0105; Widyasari, Suzy
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Handphone is one of the communication tools used by the public, including the Samsung brand mobile phone. Samsung is one of the mobile phone product reliability has been recognized by the society are expected to meet the desires and needs of the growing competition in line with a cell phone with a variety of other brands with marketing strategies that are not as good. On every purchase of goods, there are several factors that consumer decision to purchase, other products, pricing, promotion, distribution and social factors are reflected in the reference group, family, role and social status. The purpose of this study was to analyze the influence of product, price, promotion, distribution and social factors on purchase decision on Samsung mobile phone brand Stikubank Semarang University student. There are five hypotheses were tested in this study. The fourth hypotheses tested the effect of each variable, namely product, price, promotion, distribution and social factors partially on purchasing decisions. The fifth hypothesis tested the effect five variables as simultanly on purchase decisions. Type of data used in this study is the primary data is data obtained directly from the original source. While the techniques used for data collection used a questionnaire to ask a number of written questions used to obtain information and respondents. The population in this study were students of Faculty of Economics, University of Stikubank Semarang. The amount of sample used in this study is 100 people. Purposive sampling technique sampling. Test equipment used in this study using the Analysis Factor test validity, reliability testing using Cronbach alpha and test hypotheses using multiple linear regression. The analysis concluded that: the product has positive and significant impact on buying decisions, prices have a positive and significant impact on purchasing decisions, promotion of a positive and significant influence on purchase decisions, the distribution has positive and significant impact on purchasing decisions, social factors influence positive and significant impact on purchasing decisions, product, price, promotion, distribution and social factors together have a positive and significant impact on purchasing decisionsKey words: Product, Price, Promotion, Distribution, Social Factors and Purchasing Decisions
ANALISIS PENGARUH KARAKTERISTIK BINTANG IDOLA IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIE INSTANT MEREK INDOMIE Pujianti, 07.05.51.0145; Widyasari, Suzy
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Advertising is the main source of information in decision making. Advertising activity is one of the main promotional tool that is often used to direct communications are persuaded to that is aim. Advertisements may use a lot of media, one is the television media. Celebrity endorser are widely used in magazine ads, as well as a TV commercial to support product. The ads Star (celebrity endorser) move as people are talking about a product that will influence the nature and behavior of consumers who refer to the products that it supports. This research aims to analyze the effect of visibility, credibility, attraction and the power Indomie purchasing decisions on student Unisbank in Semarang. Hypothesis is : Visibility, Credibility, Attraction and Power influential positive and significant to Purchasing Decision, as partially or simultanly.The population in this study are students of Unisbank, Semarang. The sample in this research is student Unisbank of 100 respondents. Type the data is the primary. A method of collecting data using a questionnaire. The techniceque analysis data used in this research is multiple regression. The result of this research showing that, visibility, credibility, attraction and power has significant and positive effect to purchasing decisions indomie as partially and simultanly. Key words : Visibility, Credibility, Attraction, Power and Purchasing Decision
ANALISIS PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada Hotel Bahari Inn Tegal) Ryan Ardian Prasojo Mahardika, 10.05.51.0103; Widyasari, Suzy
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This study entitled the effect of service quality, perception price, customer value to customer satisfaction aimed to analyze customer satisfaction in Bahari Inn Hotel Tegal. The population in this study was customers staying in Bahari Inn Hotel Tegal. Sampling method used in this study was “purposive sampling”that technique determines the sample with particular consideration in accordance with the desired destination with the number of samples taken 95 people. The collected data were analyze using factor analysis to test the validity of the statement items, cronbach alpha of each partial independent variables were tested with the coefficient of determination and test fit the model to test and prove the influence of the partial each independent variable. The results of this study indicated that service quality, price perception, and customers value had a significant positive effect on customer satisfaction in Bahari Inn Hotel Tegal. The variable which most affected customer satisfaction was service quality then followed with customer value and price perception.Keyword: Service quality, Price Perception, Customer Value , Customer Satisfaction
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN KORAN HARIAN SUARA MERDEKA (Studi Empiris pada Pelanggan Koran Harian Suara Merdeka di Kota Semarang) Lenny Dwi Damayanti, 13.05.51.0041; Widyasari, Suzy
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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Newspaper is one form of media that has existed since hundreds of years. Newspapers have been attached to the soul of society as a necessity that is difficult to replace. Currently the development of the mass media increasingly stringent demands of companies should have the right competitive strategy so that their products can survive and remain in demand by customers. Through appropriate pricing strategy, the quality of high-quality products and a good brand image is the effort in maintaining customer satisfaction. The population in this study is the customers Suara Merdeka daily newspaper in Semarang in 2015 as many as 100 people. The sampling technique used purposive sampling. The analysis technique used is multiple regression analysis. Based on the results of the study show that the product quality, price and brand image had positive and significant influence on customer satisfaction Suara Merdeka daily newspaper in Semarang. And in this study the image of the brand has a dominant influence on customer satisfaction. Keyword: Product Quality, Price, Brand Image, Customer Satisfaction
PENGARUH GAYA HIDUP, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION (Studi Empiris Pada Konsumen Districtside Store di Semarang) Dimas Prayudianto, 13.05.51.0076; Widyasari, Suzy
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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This purpose of this study was to analysis the effect of lifestyle, brand image, and percived price to purchasing decision of fashion product in Districtside Store Semarang. The population in this study were consumers who made a purchase of fashion products at Districtside Store Semarang. The number of samples studied were as many as 100 people were selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents. The analysis used in this study was multiple linear regression to examine the effect of partially each independent variable,there were lifestyle, brand image and perceived price to dependent variable that was purchasing decesion. The results of this study showed that lifestyle, brand image, and perceived price had a positive and significant effect on purchasing decisions at Districtside Store Semarang. Keyword: Lifestyle, Brand Image, Percived Price and Purchasing Decision
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ANDROID MEREK SMARTFREN (Studi Kasus pada Pusat Penjualan Handphone di Matahari Simpang Lima Semarang) Jean Shiska Malaon Latuconsina, 12.05.51.0020; Widyasari, Suzy
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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This study aimed to analyze the effect of product quality, price perceptions and attitudes of consumers toward purchasing decisions Smartfren android phone. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study is that consumers buy mobile phones brand Android phone Smartfren at the Sales Center Matahari Simpang Lima Semarang as many as 100 people. The sampling technique is purposive sampling. The criteria for the samples used in this study is consumers who make purchases Smartfreen Android mobile phone sales in Central Sun Semarang Simpang Lima, and consumers who are at least 17 years old. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: the quality of products had significant and positive effect on purchasing decisions Smartfren android phone. Perception price had significant and positive effect on purchasing decisions Smartfren android phone. Consumer attitudes had significant and positive effect on purchasing decisions Smartfren android phone. Keywords: product quality, price perception, consumer attitudes and purchasing decisions.
PENGARUH MOTIF, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Empiris Pada Konsumen Di Sinar Mas Seluler Cabang Plaza Simpang Lima Lantai Dasar Semarang ) Try Sugiarto, 13.05.51.0191; Widyasari, Suzy
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This purpose of this study was to analysis the effect of motif, product quality, and perceived price to purchasing decision of smartphone Samsung in Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang.The population in this study were consumers who made a purchase of smartphone Samsung at Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang. The number of samples studied were as many as 100 peoplewere selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents.The analysis used in this study was multiple linear regression to examine the effect of partially each independent variable,there were motivation, product quality and perceived price to dependent variable that was purchasing decesion. The results of this study showed that motivation, product quality, and perceived price had a positive and significant effect on purchasing decisions at Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang.Keyword: Motif, Product Quality, Perceived Price and Purchasing Decision Process
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pelanggan Sari Roti Kota Semarang) Yudhi Prasetyo, 12.05.51.0001; Widyasari, Suzy
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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The aim of this study was to analyze the effect of product quality, brand image and perception of the price to customer satisfaction and impact on customer loyalty cider bread in the city of Semarang. The population in this study is the customer Sari Roti in Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the samples in this study were at least 17 years and consume Sari Roti in Semarang. The analysis tool used is the test of validity, reliability and multiple linear regression. The results of the analysis can be concluded that: The product quality positively affects customer satisfaction. Brand image positively affects customer satisfaction. Perception prices positively affects customer satisfaction. Customer satisfaction has positive influence on customer loyalty Keywords: product quality, brand image perception of price, customer satisfaction and customer loyalty
Co-Authors 07.05.51.0105 Lulu Yuliarti 07.05.51.0145 Pujianti 08.05.51.0025 Eko Erliyanto 08.05.51.0058 Rizka Noor Baiti Rakhma 10.05.51.0103 Ryan Ardian Prasojo Mahardika Adelia, Febryna Ajeng Aquinia Ali Maskur Anisa Ulfah Nugraheni, 12.05.51.0055 Anisa Ulfah Nugraheni, 12.05.51.0055 Damayanti, Lenny Dwi Dimas Prayudianto, 13.05.51.0076 Dimas Prayudianto, 13.05.51.0076 Erna Triastuti Fifilia Euis Soliha Fitri Nur Rokhmat, 14.05.51.0115 Jean Shiska Malaon Latuconsina, 12.05.51.0020 Jean Shiska Malaon Latuconsina, 12.05.51.0020 Kristina Anindita Hayuningtias Lenny Dwi Damayanti Lenny Dwi Damayanti, 13.05.51.0041 Lenny Dwi Damayanti, 13.05.51.0041 Marlien Marlien Meilawati Nur Wulansari, 14.05.51.0190 Pudji Utomo Putri Kemalasari Rahma Puspita Rani Ramdhani, Desti Retno, Martha Vella Ayu Romadlon, Achmad Santoso, Ignatius Hari Setiyana, Yusi Sophiyanto wuryan Try Sugiarto, 13.05.51.0191 Try Sugiarto, 13.05.51.0191 Ulfatul Jannah, 14.05.51.0237 Vianandra Intan Puspanada Yudhi Prasetyo, 12.05.51.0001 Yudhi Prasetyo, 12.05.51.0001 Yusi Setiyana, 14.05.51.0011