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PENGARUH KUALITAS PRODUK KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS (Studi pada Pengguna IM3 di Wilayah Semarang) Yudhi Ardiyanto, 08.05.51.0111; Marlien, Marlien
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Based on research which has been done so we could know that quality product become better, and loyalty customer level toward the product become higher, and in the other hand, if the servicequality is better so the loyalty customer level toward the product also become higher, and if the product could satisfy to the user so the loyalty customer level toward the product also become higher. Samples in this study set a number of 100 respondents, using the technique of Purposive Sampling. And data collection techniques in the research is questioner. Product quality has a bigger influence toward the loyalty customer product. Almost the entire questioner toward quality product has been answered agreed by the respondents, until the IM3 product could show its IM3 operator performance that has function ability appropriate with main product which has been bought. Operator features IM3 cellular has another specialty appropriate with needand the trade on product operator IM3 cellular has been guaranteed.Key words : quality product, service quality, the user satisfaction, and loyalty customer.

PENGARUH PERSEPSI HARGA, KUALITAS DAN DESAIN PRODUK, DAN AKTIVITAS PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. KENCANA INDAH PLASTIK INDONESIA (KIPI) Petrus Rangga Susanto, 08.05.51.0031; Marlien, R.A
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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The era of globalization is causing a variety of changes in both the physical environment, social, economic, political, marked by progress in science and technology very rapidly. This condition affects an increasingly open market and competition is growing rapidly, which is more critical and intelligent consumers choose and evaluate a product and will ultimately memnutuskan purchase the product. The purpose of this research is to analyze the effect of price perception, product quality, product design and promotional activities of the purchasing decisions in the PT. Plastic Kencana Indonesia Indah (KIPI) The population in this study were all customers of PT. Beautiful Plastic Kencana Indonesia Semarang 236 as customers, with the number of samples obtained with 70 respondents sampling purposive sampling method. The type of data used is primary data, using the method of data collection questionnaire distribution. The analysis toolÂ used is multiple regression. The results of this study are: price perception positive influence purchasing decisions. Quality products positive influence purchasing decisions. Product design positive influence purchasing decisions. Promotional Activities positive influence on purchase decisions.Key words: Perceptions of Price, Quality and Product Design, Promotional Activities, Purchase Decision

PENGARUH DARI NILAI PELANGGAN, KUALITAS PELAYANAN DAN KOMUNIKASI TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA PROVIDER TELKOMSEL (STUDI PADA MAHASISWA UNISBANK Intan Ambar Rezti, 10.05.51.0074; Marlien, Marlien
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Customer is one of the most important elements in the establishment of an enterprise. Its existence must be considered, one of the issue of concern within the company is how to create customer loyality. Efforts to provide security for customer loyalty, it can be done by creating customer satisfaction. The purpose of this research is : To analyze the effect of customer value on user satisfaction provider telkomsel. To analyze the effect of service quality on user satisfaction provider telkomsel. To analyze the effect of communication on user satisfaction provider telkomsel. The population in this study is the provider telkomsel users in the city of Semarang. By making use of purposive sampling technique, the sample in this study were 150 students of stikubank university. Type of data used are primary data, by using the method of collecting data through questionnaires. The analysis tool is regression analysis.The result of the study are : customer value positife effect on customer satisfaction, customer value means that if the increases, the satisfaction will increase. Service quality has positive influence on customer satisfaction, means that if the service quality increases, the satisfaction will increase. Communication has positive effect on customer satisfaction, means that if the communication increases, the satisfaction will increase. Customer satisfaction has positive influence on customer loyalty, customer satisfaction means that if increases, the loyalty will increase.Keywords : Customer Value, Service Quality, Communication, Customer Satisfaction, Customer Loyalty.

NASKAH PUBLIKASI PENGARUH NILAI PELANGGAN, CITRA MEREK TERHADAP KEPUASAN PELANGGAN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING ( Studi Pada Mahasiswa Universitas Stikubank Semarang ) Ella Nurilla Sari, 11.05.51.0123; Marlien, Marlien
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This research is study that tested the effect of customer value and brand image on customer satisfaction with the purchase decision as an intervening variable. The population was Stikubank Semarang University student. Based on the indicators used reliability test is an indicator of the variables studied were the result unreliable or reliable. Further analysis researchers used multiple linear regression analysis to explain the relationship between these variables, the result is a positive effect on the value of the customer purchase decision and significant, which means if there is an increase in the value of the customers purchase decision will increase while the brand image on purchase decisions happen gap (gap) brand image. So that the brand image is not a determining factor purchase decision. As for the test of intervening in this study mediate and influence purchasing decisions is more dominant in the relationship of customer value on customer satisfaction. This study has limitations that sampling periods were relatively short, have not considered the main control variables and other variables that could affect customer satisfaction. Therefore, further research is recommended to consider key variables and other control variables as well as the need for longer periods of studyin order to generalize.Keywords: customer value, brand image, purchasing decisions, customer satisfaction.

EFEK PARTISIPASI PELANGGAN, NILAI-NILAI PERUSAHAAN DAN NILAI-NILAI KOLABORASI TERHAAP NILAI CO-CREATION DENGAN DIMODERASI SALES PERSON Marlien, R.A
Jurnal Dinamika Manajemen (Journal of Management Dynamics) Proceeding Madic 2015
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v0i0.4758

PENGARUH REPUTASI, PRIVASI, DAN KEAMANAN TERHADAP KEPERCAYAAN (TRUST) PENGGUNA INTERNET DI SEMARANG DALAM SISTEM E-COMMERCE Marlien, R.A; Probo, Probo
Benefit Volume 14 No 2 Desember 2010
Publisher : Universitas Muhammadiyah Surakarta

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Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kepercayaan pengguna internet dalam sistem ecommerce di Semarang. Sampel dalam penelitian ini berjumlah 103 yaitu pengunjung forum jual beli kaskus dan pemakai jejaring sosial seperti facebook. Dimana pengunjung forum ini merupakan orang-orang yang pernah bertransaksi melalui internet. Baik itu melalui ebay.com, bhinneka.com, FJB Kaskus, maupun web jual beli lainnya.Alat statistik yang digunakan adalah Analisis Regresi. Data dianalisis dengan menggunakan software statistik SPSS v 19. Hasil dari penelitian ini keamanan berpengaruh terhadap kepercayaan dan pengaruhnya sangat kuat dibandingkan dengan reputasi dan privacy.

EFEK PARTISIPASI PELANGGAN, NILAI-NILAI PERUSAHAAN DAN NILAI-NILAI KOLABORASI TERHAAP NILAI CO-CREATION DENGAN DIMODERASI SALES PERSON ., R.A Marlien
Proceeding Fakultas Ekonomi 2015: 2015
Publisher : Proceeding Fakultas Ekonomi

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Industri asuransi jiwa berperan dalam memobilitas dan meningkatkan akumulasi dana masyarakat, melalui tabungan dan dana investasi. Selain itu mengatur, mengalokasikan mengelola risiko dengan menjaga tingkat likuiditas dalam menghadapi ketidakpastian.Konsep dasar dalam penelitian ini berangkat dari konsep relationship marketing dan services marketing. Konsep kolaborasi merupakan perluasan dari konsep di atas. Penelitian ini bertujuan membangun kolaborasi sebagai anteseden nilai co-creation dengan sales person sebagai moderasi dalam hubungan antara partisipasi pelanggan, nilainilai perusahaan dan nilai-nilai kolaborasi.Seperangkat proposisi-proposisi yang dibangun menarik untuk dikembangkan lebih lanjut dengan investigasi secara empiris melalui uji hipotesis. Keywords: Partisipasi pelanggan, Nilai-nilai Perusahaan, Nilai-nilai Kolaborasi, Co-Creation

PENGARUH REPUTASI, PRIVASI, DAN KEAMANAN TERHADAP KEPERCAYAAN (TRUST) PENGGUNA INTERNET DI SEMARANG DALAM SISTEM E-COMMERCE Marlien, R.A; Probo, Probo
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 14 No 2 Desember 2010
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v14i2.1319

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kepercayaan pengguna internet dalam sistem ecommerce di Semarang. Sampel dalam penelitian ini berjumlah 103 yaitu pengunjung forum jual beli kaskus dan pemakai jejaring sosial seperti facebook. Dimana pengunjung forum ini merupakan orang-orang yang pernah bertransaksi melalui internet. Baik itu melalui ebay.com, bhinneka.com, FJB Kaskus, maupun web jual beli lainnya.Alat statistik yang digunakan adalah Analisis Regresi. Data dianalisis dengan menggunakan software statistik SPSS v 19. Hasil dari penelitian ini keamanan berpengaruh terhadap kepercayaan dan pengaruhnya sangat kuat dibandingkan dengan reputasi dan privacy.

PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN TERHADAP LOYALITAS DIMEDIASI KEPUASAN PELANGGAN (STUDI PADA NASABAH SIMPANAN PT. BANK BRI CABANG PEMBANTU KARABAN PATI) Wido Satrio, 12.05.51.0123; Marlien, R.A
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Customer satisfaction one of BRI bank To obtain high loyalty of its customers. Customer satisfaction has a direct relationship with the quality of service and customer value. Customers whose expectations are met or even exceeded will spread positive news related to services which he felt to others. With a customer satisfied, the value of customer interest in the products and services offered by BRI bank will also increase. This is certainly very profitable for the BRI bank, because not be reached of the cost to attract new customers to retain existing customers. The aim of study is to analyze the effect of quality of service, the value of customer loyalty with customer satisfaction mediated PT. Bank BRI Branch of Pati Karaban. This research is descriptive. The total sample of 100 respondents. The research instrument used questionnaire. Analysis of data using multiple linear regression and path analysis. The results showed that service quality has positive influence on customer satisfaction. Customer value positive effect on customer satisfaction. Quality of care is a positive effect on customer loyalty. Customer value positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keywords: Â Â Â Â Â Â Â Â Â service quality, customer value, customer satisfaction, customer loyalty

ANALISIS KUALITAS LAYANAN, KEPERCAYAAN, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN Dicky Iksar Wahyujati, 11.05.51.0010; Marlien, R.A
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students Journal of Economic and Management

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This research was conducted in Bread Brownies Maylisa caused due to a phenomenon that occurs in terms of revenue earned Roti Brownies Maylisa from 2013 until 2015 which is not in accordance with the target set by management Bread Brownies Maylisa. The aim of research to analyze the influence of service quality, trust and brand image on customer loyalty and customer satisfaction as a mediating variable.Sample of 100 respondents / customers Roti Brownies Maylisa. The sampling technique used was purposive sampling technique of data collection was done by distributing questionnaires to customers Roti Brownies Maylisa with consideration or the following criteria: (1) customer aged 17 years and above, and (2) at least never bought Roti Brownies Maylisa by 5 time. Methods of data analysis using linear regression.The test results showed that there are significant partial positive and significant correlation between quality of service, trust and brand image on customer satisfaction. Other results showed partially not there are positive influence between quality of service and brand image of the customer loyalty. Partially there are significant positive and significant correlation between confidence and satisfaction on customer loyalty. The test results demonstrate the mediating effect of satisfaction were able to mediate the effect of service quality on customer loyalty, satisfaction does not mediate the effect of trust on customer loyalty and satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: quality of service, trust, brand image, customer satisfaction and customer loyalty

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