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Muhammad Jalari
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Journal : Jurnal Riset Manajemen

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Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Pelanggan Roti Bakar Fajar Saputro; Muhammad Jalari
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.639

Abstract

This research was conducted to examine how quality, product, service, and price affect customer satisfaction at Roti Bakar. To collect data for this study, respondents, especially those who had bought toast from Benntak, filled out a questionnaire. By using a purposive sampling technique using the Hair formula, et al., a sample of 100 respondents was obtained for this study. Validity test, reliability test, traditional assumption test, and hypothesis testing are the analytical techniques used in this study. The internet, old research papers, and books on customer satisfaction are where secondary data can be found. The results showed that there was a simultaneous significant effect (Test F) between product quality, service quality, and price. Customer satisfaction is significantly influenced by price, service quality, and product quality, at least partially (t test). The output data processing results show a coefficient of determination (R2) of 0.638, meaning that the effect of product quality, service quality, and price on customer satisfaction can reach 63.8%, with other variables not examined in this study. accounting studies for the remaining 36.2%.
Co-Authors Andri Nurtantiono Arif Nugroho Rachman Arif Nugroho Rahman Christiawan Hendratmoko Budi Istiyanto Ida Ayu Kade Rachmawati Kusasih Eko Triyanto Fajar Saputro Heny Kurnianingsih Ismunawan Ismunawan, Ismunawan Muhammad Fajrul Falaah Rifka Islamiati