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All Journal Jurnal Pendidikan dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan International Journal of Education, Social Studies, And Management (IJESSM)
Moh Afan Suyanto
Universitas Gorontalo, Indonesia
Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Citra Merek, Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen (Survey Pengunjung Kopi Dari Hati Marisa) Fauzia Rukmana Poha; Deby Rita Karundeng; Moh Afan Suyanto
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 10 No 1 (2022)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v10i1.336

Abstract

Fauzia Rukmana Poha, 2021. "Brand Image Analysis, Product Quality, Service Quality on customer satisfaction (study on visitors to the Coffee Shop Kopi Dari Hati Marisa)". (Under the guidance of Deby Rita Karundeng as chairman of the supervisory committee and Moh. Afan Suyanto as a member of the supervisor). This study aims to determine the effect of "Brand Image Analysis, Product Quality and Service Quality on consumer satisfaction (study on visitors to Coffee Shop Kopi Dari Hati Marisa)". The data used in this study is primary data sourced from filling out questionnaires. The sample of this study amounted to 70 respondents. The analytical technique used to answer the research problem and test the hypothesis is multiple linear regression analysis. The data is processed using the StatisticalProdct Service Solution (SPSS) application. The results of this study are (1) There is a positive and significant effect of brand image on consumer satisfaction (study on visitors to the Coffee Shop Kopi Dari Hati Marisa)”, (2) There is a positive and significant effect of product quality on consumer satisfaction (study on visitors to Coffee Shop Coffee From the Heart of Marisa)", (3) There is a positive but not significant effect on the quality of service on consumer satisfaction (study on visitors to the Coffee Shop Kopi Dari Hati Marisa)".
Enhancing Sales and Customer Loyalty through Marketing Innovation and Digital Communication Deby Rita Karundeng; Moh Afan Suyanto; Yakup Yakup
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3299

Abstract

This study investigates the influence of marketing innovation and digital communication strategies on sales growth and customer loyalty among micro, small, and medium-sized enterprises (MSMEs) in Gorontalo, Indonesia. Responding to the limited region-specific research in this area, the study employs a quantitative approach using path analysis to examine direct and indirect relationships among these variables. Data were collected through structured questionnaires distributed to 117 purposively selected MSME actors actively engaged in strategic business decisions. The findings reveal that marketing innovation significantly enhances both sales growth (β = 0.58) and customer loyalty (β = 0.42), while digital communication strategies also exert significant positive effects on sales (β = 0.32) and loyalty (β = 0.32). Sales growth, in turn, directly contributes to increased customer loyalty (β = 0.24). Furthermore, both marketing innovation and digital communication strategies have indirect effects on customer loyalty through their impact on sales growth. These results emphasize the importance of adopting innovative and digital strategies to improve MSME performance in emerging regions. The study offers practical recommendations for MSME managers and policymakers seeking to strengthen competitiveness and sustainability. While the research is limited to Gorontalo and cross-sectional in nature, it lays a foundation for future longitudinal and comparative studies across regions.
The Influence of the UTAUT Model on the Adoption of Artificial Intelligence in the Personnel Management System of the Tojo Una-Una Regency Government Abd Rifai; Idrus Usu; Moh Afan Suyanto
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.1059

Abstract

This study aims to identify and analyze the influence of the Unified Theory of Acceptance and Use of Technology (UTAUT) model factors, consisting of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions, on the adoption of Artificial Intelligence (AI) within the personnel management system of the Government of Tojo Una-Una Regency. This study employed a quantitative approach using a survey method involving 87 respondents, consisting of employees of BKPSDMD and Heads of Personnel Subdivisions of regional government agencies in Tojo Una-Una Regency. Data collection was conducted through questionnaire distribution and analyzed using multiple linear regression with the assistance of SPSS version 31.0. The results indicate that, partially, Performance Expectancy and Effort Expectancy have a positive and significant effect on Behavioral Intention toward AI adoption, while Social Influence and Facilitating Conditions do not have a significant effect. Simultaneously, all variables within the UTAUT model significantly influence Behavioral Intention toward AI adoption. The coefficient of determination (R²) value of 0.702 indicates that the independent variables are able to explain 70.2% of the variation in Behavioral Intention. This study demonstrates that the perceived usefulness and ease of use of technology are the primary factors influencing employees’ intentions to adopt Artificial Intelligence technology.
Co-Authors Abd Rifai Fauzia Rukmana Poha Idrus Usu Karundeng, Deby Rita Yakup Yakup