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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Sosial Humaniora NOTION: Journal of Linguistics, Literature, and Culture Dinasti International Journal of Digital Business Management Journal of Contemporary Administration and Management (ADMAN)
Fajria Fatmasari
Politeknik APP Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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KORESPONDENSI BISNIS DALAM PERDAGANGAN INTERNASIONAL: BAGAIMANA PERANNYA TERHADAP KINERJA FREIGHT FORWARDER? HOW DOES IT IMPACT FREIGHT FORWARDERS' PERFORMANCE? Dedi Febrianto; Fajria Fatmasari
Jurnal Sosial Humaniora Vol. 13 No. 2 (2022): OKTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v13i2.6457

Abstract

Business correspondence in the form of e-mail has an important role for freight forwarders to support their duties as intermediaries between exporters and importers. Mastering the style, format, and important parts of an e-mail is not an easy job, especially if it is written in English so that it becomes a challenge for freight forwarders. This study tries to investigate the obstacles and challenges faced by freight forwarding companies in Indonesia in conducting business correspondence in English, as well as analyze the role of business correspondence towards working performance of freight forwarders. This study involved five freight forwarding companies located in Jakarta. Data were collected through literature study and interviews with staff who handle correspondence. The results show that the style of e-mail communication made by freight forwarding companies tends to be informal with a lot of use of abbreviations and concise forms of e-mail. In addition, there are several obstacles in conducting correspondence, namely the lack of knowledge about the components that make up an e-mail, lack of English language skills, lack of knowledge about e-mail writing style, and misinterpretation. The obstacles impacted export-import activities in the form of delays in transaction processing, customer complaints and financial losses. Employees who deal with correspondence should be given intensive business correspondence training in order to understand in detail the structure, writing style, and patterns of business correspondence commonly used in the international business world. In addition, it is necessary to improve English language skills for the employees by providing English language training, especially related to writing and grammar.
WHAT CAN CAUSE CUSTOMERS SHOP ONLINE FOR IMPORTED GOODS POST-ENACTMENT REGULATION OF FINANCE MINISTER CONCERNING CUSTOMS, EXCISE AND TAX PROVISIONS ON IMPORTED SHIPMENTS? Prasaja, Disma; Fatmasari, Fajria; Fatmawati, Inayatullah
Dinasti International Journal of Digital Business Management Vol. 3 No. 3 (2022): Dinasti International Journal of Digital Business Management (April - May 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i3.1114

Abstract

This study aimed to analyze the determinants of online shopping decisions for goods from abroad after the enactment of Regulation of Finace Minister number 199 year of 2019 regarding customs, excise and tax provisions on imported shipments. Foreign goods purchased for more than USD 3 will be taxed so that the existence of this provision will result in the price of goods becoming more expensive. This research will identify factors that can shape shopping decisions by Indonesian consumers. The population in this study is market place consumers who have made transactions of imported goods or purchases through the marketplace. The number of samples used as many as 30 respondents based on the number of indicators with an error rate of 5%. The survey was conducted using an online questionnaire and processed using a data processing application. Based on the results of data analysis, this study resulted in 5 new factors, namely Product Quality, Physical Factors, Shopping Value, Service Quality, Platform, and Subjective Norms. The most dominant factor among these factors is product quality.
How Do Online Reviews on YouTube Construct Perception? Fatmasari, Fajria; Febrianto, Dedi; Nugroho, Ahmad Cahyo
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.95

Abstract

Online reviews are a step to communicate various brands or products. Product reviews usually contain product features, advantages, and disadvantages, as well as other products for comparison. Electronic product reviews conducted online on YouTube channels are the object of this research. With certain criteria, five videos were obtained as review objects that will be studied in this research. The 458 dataset of audience comments on this review will be studied qualitatively using machine learning in the form of software of Nvivo, as well as internet ethnography and pragmatics. From the analysis results, it is known that each electronic product review video provides positive, negative or neutral perceptions and attitudes from the audience. Audience sentiment is formed from product features, images of reviewers, how it was reviewed, and product image. By the limitation of the research, it needs to be developed further with different methods and objects to provide more input to producers or reviewers.
Bagaimana keluhan pelanggan dapat membangun resiliensi perusahaan freight forwarding dalam menghadapi tantangan masa depan? Febrianto, Dedi; Fatmasari , Fajria
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 10 No 1 (2024): Februari 2024
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v10i1.15598

Abstract

It is unquestionably impossible to separate the complexity of freight forwarding tasks in managing export-import documents from the issues that lead to customers' complaints. For this reason, this study is conducted to deeply investigate the forms of customer complaints at freight forwarding companies, the complaints handling strategies used, as well as explore the service recovery generated after complaints. It involved four freight forwarding companies in DKI Jakarta province. The staff who handled customer complaints from each company was asked to fill out a complaint sheet whenever the complaints were addressed for two weeks. Interviews with each staff were conducted to confirm data from the sheet and also to further explore the company’s complaint-handling strategy and service recovery. The data were analyzed descriptively by reading the complaints sheets and the interview transcription several times, coding the emergent themes, and categorizing them. The results showed that the customers’ complaints belong to four categories, namely complaints related to time, documents, costs, and means of transportation. The strategy for handling customer complaints varied based on the media used to address complaints. The strategy for handling complaints addressed orally via a phone call was apologizing, finding out the source of the problems, as well as giving explanations and solutions. However, complaints addressed in written form via email and WhatsApp messages were handled by directly addressing the problem and then informing the customer. This research indicated that companies need to make continuous service recovery by improving problematic side areas in order to increase customer retention.
Xenoglossophilia in Asian skincare marketing: A cross-country multiple case analysis of language choice on social media Fatmasari, Fajria; Setiadi, Rizki Muhammad Ardian
NOTION: Journal of Linguistics, Literature, and Culture Vol. 7 No. 2 (2025): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v7i2.13942

Abstract

The occurrence of xenoglossophilia in non-English speaking countries has recently become attention among scholars due to the rise of technology. It makes it easier for brands to promote through social media content. Some skincare brands routinely post content to attract the market, thus making skincare marketing so dynamic. The objective of this paper is to explore the phenomenon of xenoglossophilia in certain countries and provide a new understanding of how English dominance, the absence of a native language, and script choice impact the situation. Thus, this study will contribute to marketers, linguists, and academics. This research was a multiple-case analysis that employed multiple-analyst triangulation in analyzing data on social media content from some brands in Indonesia, Japan, South Korea, Thailand, and China. The results of the study showed English was chosen for their promotional text. Surprisingly, brands from Indonesia have 0,005 percent of full native language frequency in their content, while brands from China employ 100 percent English in their content. Here, English was seen as the dominant language among the countries, although they still had their native language. The absence of the native language is seen in some brands from some countries for any reason. Therefore, some brands still consider having copywriting in their native script related to their main target audience. From the data, we concluded that the use of English in social media content is considered a strategy to gain more market share in the global economy without purposefully irritating nationalism among the countries.
Co-Authors Dedi Febrianto Fatmawati, Inayatullah Nugroho, Ahmad Cahyo Prasaja, Disma Setiadi, Rizki Muhammad Ardian