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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Sosial Humaniora NOTION: Journal of Linguistics, Literature, and Culture Dinasti International Journal of Digital Business Management Journal of Contemporary Administration and Management (ADMAN) Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok
Fajria Fatmasari
Politeknik APP Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KORESPONDENSI BISNIS DALAM PERDAGANGAN INTERNASIONAL: BAGAIMANA PERANNYA TERHADAP KINERJA FREIGHT FORWARDER? HOW DOES IT IMPACT FREIGHT FORWARDERS' PERFORMANCE? Dedi Febrianto; Fajria Fatmasari
Jurnal Sosial Humaniora Vol. 13 No. 2 (2022): OKTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v13i2.6457

Abstract

Business correspondence in the form of e-mail has an important role for freight forwarders to support their duties as intermediaries between exporters and importers. Mastering the style, format, and important parts of an e-mail is not an easy job, especially if it is written in English so that it becomes a challenge for freight forwarders. This study tries to investigate the obstacles and challenges faced by freight forwarding companies in Indonesia in conducting business correspondence in English, as well as analyze the role of business correspondence towards working performance of freight forwarders. This study involved five freight forwarding companies located in Jakarta. Data were collected through literature study and interviews with staff who handle correspondence. The results show that the style of e-mail communication made by freight forwarding companies tends to be informal with a lot of use of abbreviations and concise forms of e-mail. In addition, there are several obstacles in conducting correspondence, namely the lack of knowledge about the components that make up an e-mail, lack of English language skills, lack of knowledge about e-mail writing style, and misinterpretation. The obstacles impacted export-import activities in the form of delays in transaction processing, customer complaints and financial losses. Employees who deal with correspondence should be given intensive business correspondence training in order to understand in detail the structure, writing style, and patterns of business correspondence commonly used in the international business world. In addition, it is necessary to improve English language skills for the employees by providing English language training, especially related to writing and grammar.
WHAT CAN CAUSE CUSTOMERS SHOP ONLINE FOR IMPORTED GOODS POST-ENACTMENT REGULATION OF FINANCE MINISTER CONCERNING CUSTOMS, EXCISE AND TAX PROVISIONS ON IMPORTED SHIPMENTS? Prasaja, Disma; Fatmasari, Fajria; Fatmawati, Inayatullah
Dinasti International Journal of Digital Business Management Vol. 3 No. 3 (2022): Dinasti International Journal of Digital Business Management (April - May 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i3.1114

Abstract

This study aimed to analyze the determinants of online shopping decisions for goods from abroad after the enactment of Regulation of Finace Minister number 199 year of 2019 regarding customs, excise and tax provisions on imported shipments. Foreign goods purchased for more than USD 3 will be taxed so that the existence of this provision will result in the price of goods becoming more expensive. This research will identify factors that can shape shopping decisions by Indonesian consumers. The population in this study is market place consumers who have made transactions of imported goods or purchases through the marketplace. The number of samples used as many as 30 respondents based on the number of indicators with an error rate of 5%. The survey was conducted using an online questionnaire and processed using a data processing application. Based on the results of data analysis, this study resulted in 5 new factors, namely Product Quality, Physical Factors, Shopping Value, Service Quality, Platform, and Subjective Norms. The most dominant factor among these factors is product quality.
How Do Online Reviews on YouTube Construct Perception? Fatmasari, Fajria; Febrianto, Dedi; Nugroho, Ahmad Cahyo
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.95

Abstract

Online reviews are a step to communicate various brands or products. Product reviews usually contain product features, advantages, and disadvantages, as well as other products for comparison. Electronic product reviews conducted online on YouTube channels are the object of this research. With certain criteria, five videos were obtained as review objects that will be studied in this research. The 458 dataset of audience comments on this review will be studied qualitatively using machine learning in the form of software of Nvivo, as well as internet ethnography and pragmatics. From the analysis results, it is known that each electronic product review video provides positive, negative or neutral perceptions and attitudes from the audience. Audience sentiment is formed from product features, images of reviewers, how it was reviewed, and product image. By the limitation of the research, it needs to be developed further with different methods and objects to provide more input to producers or reviewers.
Xenoglossophilia in Asian skincare marketing: A cross-country multiple case analysis of language choice on social media Fatmasari, Fajria; Setiadi, Rizki Muhammad Ardian
NOTION: Journal of Linguistics, Literature, and Culture Vol. 7 No. 2 (2025): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v7i2.13942

Abstract

The occurrence of xenoglossophilia in non-English speaking countries has recently become attention among scholars due to the rise of technology. It makes it easier for brands to promote through social media content. Some skincare brands routinely post content to attract the market, thus making skincare marketing so dynamic. The objective of this paper is to explore the phenomenon of xenoglossophilia in certain countries and provide a new understanding of how English dominance, the absence of a native language, and script choice impact the situation. Thus, this study will contribute to marketers, linguists, and academics. This research was a multiple-case analysis that employed multiple-analyst triangulation in analyzing data on social media content from some brands in Indonesia, Japan, South Korea, Thailand, and China. The results of the study showed English was chosen for their promotional text. Surprisingly, brands from Indonesia have 0,005 percent of full native language frequency in their content, while brands from China employ 100 percent English in their content. Here, English was seen as the dominant language among the countries, although they still had their native language. The absence of the native language is seen in some brands from some countries for any reason. Therefore, some brands still consider having copywriting in their native script related to their main target audience. From the data, we concluded that the use of English in social media content is considered a strategy to gain more market share in the global economy without purposefully irritating nationalism among the countries.
Strategi Product Placement Pada Kanal Youtube Fajria Fatmasari; Christian Kuswibowo
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 1 (2020): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 1st, Jakarta 2020
Publisher : Politeknik APP Jakarta

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Abstract

 ABSTRAK   Semenjak product placement menjadi konsep baru dalam strategi pemasaran, nampaknya masih muncul perdebatan mengenai sikap audiens terhadap product placement. Penelitian ini bertujuan untuk mengungkap karakteristik product placement yang ada pada kanal Youtube dan sikap audiens yang muncul dari penempatan produk pada kanal-kanal Youtube. Penelitian bersifat kualitatif, dilakukan dengan mengamati 5 (lima) video pada kanal Youtube pada bukan Januari hingga Agustus 2020. Data yang diamati dan diteliti adalah komentar audiens.Hasil dari penelitian menunjukkan ada beberapa tipe penempatan produk yakni audio, visual, plot, dan kombinasi. Tipikal penempatan visual tanpa audio akan menghasilkan sikap audiens yang kurang aware terhadap produk tersebut. Sikap yang aware dapat menimbulkan ketertarikan lebih lanjut terhadap produk tersebut. Adapun sikap yang lebih banyak ditemui pada penalitian ini adalah pengabaian (unaware) terhadap penempatan produk. Untuk mengatasi hal tersebut, perusahaan dan Youtuber harus mencari strategi dalam menempatkan produk agar mendapat umpan balik terhadap penempatan produknya. Namun demikian penelitian ini masih terdapat keterbatasan sehingga dapat dilanjutkan kembali untuk mengamati pengaruh penempatan produk terhadap product awareness pada penelitian selanjutnya. Kata kunci: placement, Youtube, kualitatif  ABSTRACT  Since product placement is a new concept in marketing strategy, there seems to be a debate about the audience's attitude towards product placement. This study aims to reveal the characteristics of the product placement on the YouTube channel and the attitudes of the audience that arise from the product placement on the Youtube channels. The research is qualitative in nature, conducted by observing 5 (five) videos on the Youtube channel from January to August 2020. The data observed and researched were audience comments. The results of this study indicate that there are several types of product placement, namely audio, visual, plot, and combination. Typical visual placement without audio will result in the audience's attitude that is less aware of the product. An aware attitude can generate further interest in the product. The attitude that is mostly found in this research is neglect to product placement (unaware). To overcome this, companies and YouTubers must find strategies in placing products in order to get feedback on product placement. However, this research still has limitations so that it can be continued again to observe the effect of product placement on product awareness in further research. Keywords: placement, Youtube, qualitative
DETERMINASI MINAT BELI KONSUMEN TERHADAP PRODUK AGROKIMIA PADA PLATFORM E-COMMERCE SHOPEE Aji Kresno Murti; Mila Ardhila; Maysitha Fitri Az Zahra; Firdhani Faujiyah; Fajria Fatmasari
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 6 No. 1 (2025): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 6th, Tangerang 2
Publisher : Politeknik APP Jakarta

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi minat beli konsumen terhadap produk agrokimia pada e-commerce Shopee penjulan produk tersebut. Penelitian menggunakan pendekatan kuantitatif dengan metode non-probability sampling dan teknik purposive sampling. Sampel ditentukan menggunakan formula Hair (5 variabel × 30 = 150 responden). Responden berdomisili di Pulau Jawa. Berdasarkan analisis faktor, ditemukan empat kelompok faktor yang memengaruhi minat beli: (1) Aksesibilitas, (2) Kualitas Pelayanan, (3) Pandangan Konsumen, dan (4) Nilai Produk. Faktor aksesibilitas merupakan faktor dominan yang membentuk minat beli, meliputi jenis produk, kemudahan akses akun, lokasi, dan materi promosi. Temuan ini menunjukkan bahwa optimalisasi konten iklan, penguatan branding, peningkatan kualitas layanan, serta kemudahan penggunaan produk berperan penting dalam meningkatkan minat beli konsumen terhadap produk agrokimia di platform Shopee. Kata kunci: Minat beli, produk agrokimia, e-commerce, Shopee, bauran pemasaran.
Bagaimana keluhan pelanggan dapat membangun resiliensi perusahaan freight forwarding dalam menghadapi tantangan masa depan? Dedi Febrianto; Fajria Fatmasari
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 10 No 1 (2024): Februari 2024
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v10i1.15598

Abstract

It is unquestionably impossible to separate the complexity of freight forwarding tasks in managing export-import documents from the issues that lead to customers' complaints. For this reason, this study is conducted to deeply investigate the forms of customer complaints at freight forwarding companies, the complaints handling strategies used, as well as explore the service recovery generated after complaints. It involved four freight forwarding companies in DKI Jakarta province. The staff who handled customer complaints from each company was asked to fill out a complaint sheet whenever the complaints were addressed for two weeks. Interviews with each staff were conducted to confirm data from the sheet and also to further explore the company’s complaint-handling strategy and service recovery. The data were analyzed descriptively by reading the complaints sheets and the interview transcription several times, coding the emergent themes, and categorizing them. The results showed that the customers’ complaints belong to four categories, namely complaints related to time, documents, costs, and means of transportation. The strategy for handling customer complaints varied based on the media used to address complaints. The strategy for handling complaints addressed orally via a phone call was apologizing, finding out the source of the problems, as well as giving explanations and solutions. However, complaints addressed in written form via email and WhatsApp messages were handled by directly addressing the problem and then informing the customer. This research indicated that companies need to make continuous service recovery by improving problematic side areas in order to increase customer retention.
PENGELOLAAN EVENT PADA PT BROADEN CREATIVE INDONESIA, JAKARTA SELATAN Muhammad Fadhlan Ramadhan; Fajria Fatmasari; A.R. Arie Wicaksono
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.598

Abstract

Industri event organizer di Indonesia tumbuh 15–20% per tahun dengan lebih dari 4.000 pelaku usaha, dan event menjadi salah satu strategi pemasaran yang banyak dimanfaatkan perusahaan jasa digital untuk edukasi pasar dan peningkatan brand awareness. Artikel ini bertujuan untuk mendeskripsikan aktivitas pengelolaan event pada divisi event planner PT Broaden Creative Indonesia, mengidentifikasi permasalahan yang timbul selama pengelolaan event, serta solusi yang diberikan perusahaan. Penelitian menggunakan metode deskriptif kualitatif berbasis observasi partisipatif selama kegiatan praktik kerja industri berlangsung 136 hari kerja (8 September 2023–8 Maret 2024), didukung dokumentasi kegiatan. Hasil menunjukkan bahwa 103 rencana event online dan 21 rencana event offline telah disusun, 11 event online (webinar) dan 1 event offline (Executive Single Club) dijalankan. Tiga permasalahan utama teridentifikasi: kekurangan sumber daya manusia untuk mengisi posisi teknis penyelenggaraan acara, metode penjadwalan webinar yang terlalu padat sehingga menekan jumlah pendaftar, dan lepasnya tanggung jawab event organizer eksternal H-11 sebelum pelaksanaan Executive Single Club yang menimbulkan kerugian lebih dari Rp100.000.000. Perusahaan mengatasi permasalahan tersebut melalui penambahan sumber daya manusia lintas departemen, perubahan metode penjadwalan webinar dari mingguan menjadi dwi-mingguan (yang terbukti meningkatkan jumlah pendaftar dari kurang dari 10 menjadi hingga 89 orang), serta pengalihan pengelolaan event kepada tim internal. Penelitian ini merekomendasikan agar perusahaan menggunakan dokumen perjanjian kerja sama formal (kontrak/MOU) sebelum melibatkan pihak eksternal guna memitigasi risiko serupa di masa mendatang.
Co-Authors Aji Kresno Murti Christian Kuswibowo Dedi Febrianto Fatmawati, Inayatullah Firdhani Faujiyah Maysitha Fitri Az Zahra Mila Ardhila Muhammad Fadhlan Ramadhan Nugroho, Ahmad Cahyo Prasaja, Disma Setiadi, Rizki Muhammad Ardian wicaksono (Politeknik APP), Arie