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All Journal ANUBHAVA: Jurnal Ilmu Komuniksi Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Ni Made Yuliani
Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PENYIARAN DALAM PROGRAM ACARA SIRAMAN ROHANI HINDU DI LPP TVRI BALI Ni Putu Sinta Lestari; Ni Made Yuliani; I Nyoman Subagia
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 1 (2022): Moderation and Communication Culture
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.439 KB)

Abstract

Religion needs a strategy. This became a challenge for the Balinese Society in particular to understand the teachings of Hinduism. So as to achieve this, Hinduism lays out three basic frameworks, (Tatwa / Philosophy, Ethics/susila, and Ceremonies/rituals) which one with the other fills and is a unanimous unity to live and be silent in order to achieve religious goals called Jagadhita and Moksa. Spiritual water in Hinduism one of them is dharma discourse. In doing dharma discourse in the mass media such as in LPP TVRI Bali through the Hindu spiritual splash program needs to do a strategy, method, and technique to attract people to be more interested in watching the show of Hindu spiritual shingles. There is 3 issues on this topic, that is: (1). How to choose the topic for Siraman Rohani Hindu program on LPP TVRI Bali for the community. (2). How the broadcasting communication strategy for Siraman Rohani Hindu on LPP TVRI Bali. (3). What is the impact of Siraman Rohani Hindu on LPP TVRI Bali to the community. The theory that is used is Agenda Setting Theory and Dependency Effect Mass Communication theory. Data collection techniques are done by observation, interview, and documentation. Data providing technique using qualitative descriptive. This study found including the option of topic for the program, it is needed to plan and prepare competent source person and announcer in their field and deliver topics using appropriate methods and techniques. Communication broadcasting strategy is used to attract an audience by applying broadcasting strategy using sociodrama, promotion strategy through social media, and persuasive communication strategy. Evaluation in applying strategies such as evaluation of the on-air process, evaluation of resource persons, and evaluation of the production. The impact of Siraman Rohani Hindu program on society is as there is a Cognitive impact, affective impact, and behavioral impact.
PENGARUH TERPAAN TAYANGAN DHARMA WACANA BALI TV TERHADAP PEMAHAMAN UMAT MENGENAI AJARAN AGAMA HINDU DI BALI SELATAN I Dewa Gede Agus Priana Putra; Ni Made Yuliani; Made Sri Putri Purnamawati
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

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Abstract

The purpose of this correlational quantitative research is to determine the exposure impact of Dharma Wacana Bali TV show (X) with the indicators of broadcasting frequency, duration and attention on the understanding people about Hinduism knowledge with the indicator of three Hindu religion framework: Tattwa, Susila and upacara. The data were collected using questionnaire with 100 respondents of Bali Selatan area. After instrument test of variable X that is exposure Dharma Wacana Bali TV show which consists of 8 questions and variable Y that is the understanding people about Hinduism knowledge which consists of 20 questions using Corrected Item-Total Correlation to 20 samples, it can be concluded that all questionnaires are valid. Likewise reliability test using Alpha Cronbach technique, both variables are reliable. So that, further testing can be done. The data were processed and analyzed using descriptive and correlations with Software IBM SPSS V.25.0 for Windows. Descriptive hypothesis testing results show that the exposure of Dharma Wacana Bali TV Shows from the sample calculation found an average of 69.69% of the expected. The results of testing the descriptive hypothesis of the understanding people about Hinduism knowledge in South Bali from sample calculations found an average of 77.74% of what was expected. Thus the third hypothesis is that there is a significant influence of the exposure of Dharma Wacana Bali TV show on the understanding people about Hinduism knowledge in South Bali.
DIALOG INTERAKTIF PROGRAM ACARA GELAR WICARA BUDAYA BERLANDASKAN AGAMA HINDU DI PROGRAMA 4 RRI DENPASAR I Wayan Sukawinaya; Ni Made Yuliani; I Gusti Ayu Ratna Pramesti Dasih
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 16 No 1 (2021): WIDYA DUTA MARET 2021
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1131.739 KB) | DOI: 10.25078/wd.v16i1.393

Abstract

Radio is classified as a fast and punctual mass media because ituses live broadcasts. Initially including one-way mass media, so thatinformation only goes from source to target without any feedback. Thedevelopment of radio as a two-way mass media using the telephone. Radioas an interactive medium provides space for listeners' feedback in theconcept of interactive dialogue. As is done by Program 4 RRI Denpasar inthe Cultural Talk Show program, so that it can be understood thecommunication patterns applied and their functions and implications.Included in qualitative research, the theories used are: cultural normtheory, S-M-C-R (Source-Massage-Channel-Receiver) theory, anddependency theory of mass communication effects.The findings of the study include: that the communication patternapplied to the interactive dialogue program of the Cultural Talk Showprogram based on Hinduism in Program 4 RRI Denpasar is a culturalsegmentation. The broadcast process using linear and circularcommunication patterns is divided into three stages, namely the programstage, the technical stage, and the broadcasting stage. Furthermore, thereare three functions outlined, namely: an educational function, a sociocultural function, and a cultural preservation function based on Hinduism.The implications are very real effects on: cognitive strengthening, affectiveformation, and behavioral development. The concept of interactivedialogue accelerates the feedback process so that feedback is obtainedimmediately and instantaneously.
Strategi Komunikasi Pemasaran Restoran Rumpis Kitchen dalam Mempertahankan Bisnis Pada Masa Pandemi Covid-19 Sayu Diah Wismayani; Ni Made Yuliani; ulio lio
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 18 No 2 (2023): Widya Duta September 2023
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v18i2.3083

Abstract

Covid-19 pandemic affects several aspects generally in economics aspect causing business to close permanently. One business that capable to maintain it business is Rumpis Kitchen restaurant this indeed can’t be separated from their applied marketing communication strategy. Based on that, issues to be studied in this research are: how is the implementation of marketing communication strategy to maintain the business of Rumpis Kitchen restaurant during the pandemic? What are the obstacles of marketing communication strategy in maintaining the business of Rumpis Kitchen restaurant during the pandemic? How is the implication of marketing communication strategy to maintain the business of Rumpis Kitchen restaurant during the Covid- 19 pandemic? The theories used to discuss the problems are: integrated marketing communication theory, communication barrier theory, also dependency theory and media effects. This research apply qualitative method with descriptive approach along with the techniques we use to collecting data are interview, observation, and literature study. In this research we found that: the implementation of marketing communication strategy in the Rumpis Kitchen restaurant is by implementing six elements of integrated marketing communication theory, which are: advertising using Instagram and endorsement, direct marketing through telemarketing and website, sales promotion by giving free products, discount, dan giveaway, personal selling by the employees, interactive marketing by Instagram features, and public relation by community service, publication, and championship competition. The obstacles in implementing marketing communication strategy in Rumpis Kitchen restaurant are environmental barrier and consumer barrier. The implication of implementing marketing communication strategy in Rumpis Kitchen restaurant is because of the changes of consumer by cognitive, affective, and behavioral aspects.
Co-Authors I Dewa Gede Agus Priana Putra I Gusti Ayu Ratna Pramesti Dasih I Nyoman Subagia I Wayan Sukawinaya Made Sri Putri Purnamawati Ni Putu Sinta Lestari Sayu Diah Wismayani ulio lio