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All Journal Majalah Ilmiah Warta Dharmawangsa Jurnal Manajemen Universitas Bung Hatta Nusantara Hasana Journal
Selvi Yona Tamara
Universitas Fort De Kock
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing

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PENGARUH KEPERCAYAAN MEREK, EKUITAS MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA PASTA GIGI MEREK PEPSODENT DI KOTA PADANG Selvi Yona Tamara; Tri Andi Eka Putra
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i1.18326

Abstract

To compete with Pepsodent, several toothpaste manufacturers have adopted different strategies. One way is to use attractive packaging, low price, and quality. This study aims to investigate brand trust, brand equity, and price on consumer loyalty. The sampling technique used in this study was purposive sampling where the number of samples used was 138 people. Research respondents prove that brand trust has a positive and significant effect on loyalty. Brand equity has a positive and significant effect on loyalty. Price has a positive and significant effect on loyalty.
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PT. AGRO MUKO BUNGA TANJUNG ESTATE Selvi Yona Tamara; Tri Andi Eka Putra; Fhajri Arye Gemilang
Nusantara Hasana Journal Vol. 2 No. 2 (2022): Nusantara Hasana Journal, July 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study aims to determine how much influence Organizational Culture, Work Environment together (simultaneously) and partially on Employee Performance with Work Motivation as an Intervening Variable. Methods of collecting data through surveys and questionnaires. The analytical method used is the validity and reliability test, correlation analysis, multiple linear analysis, to test the hypothesis used t test The sample of this company amounted to 79 respondents.
The Influence of Perceived Organizational Support and Rewards on Employee Satisfaction With Employee Performance as a Mediation Variable at Bhayangkara Hospital Selvi Yona Tamara
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i1.22069

Abstract

Studies on Organizational Support particularly in the sectors of Padang Police Hospitals has gained attention for both academics and practitioners. This study aimed to investigate the impact of employee performance as mediation in support of the organization and respect for employee satisfaction. The sampling technique used in this research is purposive sampling where the number of samples used sebanayk 80 people. Responden.hasil studies have shown that the perceived organizational support has a positive effect on employee satisfaction, rewards positive effect on satisfaction, performance negatively affect satisfaction and performance mediates between perceived organizational support negative effect on employee satisfaction. Specific Ssecara results of this study reveal the performance of mediating between perceived organizational support negative effect on employee satisfaction
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA DANGAU ABAK KAFE PAYAKUMBUH Selvi Yona Tamara; Jovi Antares; Dhea Fitria
Jurnal Warta Dharmawangsa Vol 20, No 3 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v20i3.9274

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Dangau Abak Kafe Payakumbuh. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah pelanggan yang berbelanja di Dangau Abak Kafe Payakumbuh. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah accidental sampling yang didasarkan pada kriteria tertentu yaitu pelanggan yang pernah berbelanja di Dangau Abak Kafe Payakumbuh. Adapun jumlah sampel pada penelitian ini adalah sebanyak 162 orang. Sumber data dalam penelitian ini adalah sumber data primer dan data sekunder. Metode analisis data dalam penelitian ini menggunakan SEM (Structural Equation Modeling), dan adapun alat uji yang digunakan adalah Smart PLS 4.0. Hasil dari penelitian ini menunjukan bahwa kualitas pelayanan memiliki pengaruh yang positif dan signifikan terhadap kepuasan pelanggan pada Dangau Abak Kafe Payakumbuh, begitu pula dengan variabel harga yang memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan pada Dangau Abak Kafe Payakumbuh
Co-Authors Dhea Fitria Fhajri Arye Gemilang Jovi Antares Tri Andi Eka Putra