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All Journal MANAJEMEN DEWANTARA Jurnal Manajemen Universitas Bung Hatta Jurnal Bisnis, Manajemen, dan Ekonomi Innovative: Journal Of Social Science Research Journal of Innovative and Creativity
Dini Elida Putri
Universitas Dharmas Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : MANAJEMEN DEWANTARA

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ANALISIS HARGA DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK JAMUR TIRAM PUTIH PURWANTI (STUDI KASUS MASYARAKAT KECAMATAN KOTO SALAK) Mega Pratiwi Mega Pratiwi; Eka Ermawati; Dini Elida Putri; Fenisi Resty
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12647

Abstract

The purpose of this study was to know price and packaged analysis of the decision to purchase the purwanti white oyster mushrooms. The method used is the quantitative method with data retrieval using a questionnaire. Data analysis techniques with validity tests, religious tests, correlation analysis, classic assumptions test, linear regression analysis, hypothetical testing. The results of the study indicate that the partial price variable affected the purchasing decision variables was shown by the processing of raw data, legible, and variable variables As much as 3,725 with the significant value of 0,000< 0.05, furthermore the packaged variables have a partial impact on the purchase decision variables indicated by data processing, quantifiable, oscillate variables At 8.496, the value of 0,000< 0.05.1Based on the results of the f that the price and packaging will have a significant impact simultaneously on the an f decision of 66.803 with a significant degree (0,000 < 0.05), which means that together the price variables and the packaging will significantly affect the decision of the purchase. Its intrinsir square value is 0.547 which means that all independent variables can explain 54.7% of the existing.
PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (STUDI KASUS SISWI SLTA DI KECAMATAN SUNGAI RUMBAI) Nurdiana Nurdiana; Mayroza Wiska; Dini Elida Putri
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12738

Abstract

Scarlett Whitening is a body care product that has many product lines, namely skin care and body care. This research was conducted to determine the effect of lifestyle, halal label and price on purchasing decisions for scarlett whitening products (a case study of high school students in Sungai Rumbai sub-district). This study used a quantitative method of collecting data using a questionnaire, the respondents who were used as samples were 200 respondents. The results of this study indicate that lifestyle variables have no significant effect on purchasing decisions for scarlett whitening products. With the results of the t-test for lifestyle variables, it can be seen that the t-count is 1.433 and the t-table is 1.652 where the t-count is smaller than the t-table (1.433 <1.652). This shows that the independent variable of lifestyle has no significant effect on the dependent variable on purchasing decisions. While the halal label variable has a positive and significant effect on purchasing decisions for Scarlett Whitening products. With the results of the t-test, it can be seen that the t-count is 2.745 and the t-table is 1.652 where the t-count is greater than t-table (2.745> 1.652). This shows that the independent variable halal label has an effect on the dependent variable on purchasing decisions. And the level is significantly greater than than alpha (0.007<0.05). The price variable has a positive and significant effect on purchasing decisions for scarlett whitening products, with the results of the t-test t-count 10.383 and t-table 1.652 where t-count is greater than t-table (10.383 > 1.652) This shows the independent variable has a positive effect on the dependent variable of purchasing decisions. However, lifestyle variables (X1), halal label (X2) and price (X3) together have a significant effect on purchasing decisions (Y). Its Adjusted R Square value is 56.8%. This shows that purchasing decisions are influenced by lifestyle variables, halal labels and prices, while the remaining 43.2% is influenced by other factors not examined in this study.
Co-Authors Alex Ferdinal Bagus Aji Pamungkas Eka Ermawati Eni Marlina Gatot Seswendow Kelik Purwanto, Kelik Lili Gustina Mega Pratiwi Mega Pratiwi Nurdiana Nurdiana Prismania Ulfa Dila Resty, Fenisi Sinta Septia Anisa Titi Amelia Wiska, Mayroza Yesi Gusteti