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All Journal Enrichment : Journal of Management Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Amal Insani Foundation
Endang Dwi Amperawati
Universitas Primagraha
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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E-Commerce Consumer Satisfaction Analysis: A Study on the Shopee Platform Endang Dwi Amperawati
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3691

Abstract

In this modern era, people have a desire for something very diverse, and to fulfill this desire Shopee is here to answer existing problems. Basically, customer satisfaction is a sign of the company's success, so it is important and cannot be underestimated. This research was made with the aim of testing the effect of Price, Discount, and Service Quality on E-commerce Consumer Satisfaction on the Shopee Application. The sample method used in this study was obtained by means of a questionnaire, and got 31 respondents from the questionnaire that had been distributed. The analytical method used was multiple linear regression and processed using SPSS. The results showed that only the price and quality of service were positive for shopee application consumer satisfaction.
Co-Authors Abdul Malik Ade Norma Amiruddin Amiruddin Charly Malinda Djuminah Djuminah Erna Setiany Listia Muslimah M Yusron M. Rudianto Muslim Muslim Qonitah Malina Amalia RAHMAWATI RAHMAWATI Rispantyo Rispantyo Rita Noviani Sri Hartoko Wahyu Ristanto