Garuda - Garba Rujukan Digital

Sholihah, Dewi Deniaty

Management, Faculty Of Economy And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia

Author-ID : 4171415

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Other

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Increasing Innovation and Social Media Marketing Among Women Entrepreneurs in Kampung Kerupuk Surabaya Dewi Deniaty Sholihah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3317

Women in the society 5.0 revolution have a tremendous opportunity due to gender equality to express themselves and follow their passions. Activities related to domestic affairs do not prevent women from growing. This is evidenced by the growth in Micro, Small, and Medium Scale (MSMEs), which are 90% owned and operated by women. Meanwhile, the difficulties experienced by women are considerable. One of them is the low competence required to conduct business through social media marketing. Women still have a minor role in technological advancement. On the other part, social media is a way to establish how well women can actualize themselves by creating a solid identity. In addition, social media is also another tool that is used by woman entrepreneur to promote their businesses and expand their market share. Therefore, this community service project aims to increase the knowledge and expertise of women entrepreneurs among MSMEs in Kampung Kerupuk Surabaya in using social media platforms like Instagram for both personal branding and product promotion.

Enhancing Udeng Pacul Gowang Craftmen’s Business Through Technology: A Community Service Initiative in Wonoayu, Pagerngumbuk, Sidoarjo Januari Pratama Nurratri TR; G. Oka Warmana; Dewi Deniaty Sholihah
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4134

The Udeng craftsmen in Sidoarjo have traditionally adhered to rudimentary techniques and order-based marketing approaches to sustain their livelihoods. Conversely, in the contemporary digital era, the ubiquity of technology is undeniable. This academic paper elucidates the outcomes of a community service initiative aimed at elevating the udeng pacul gowang craftsmen in Wonoayu, Pagerngumbuk, Sidoarjo, by harnessing the potential of technology in their business endeavors. Furthermore, this community service comprises three principal activities, each firmly grounded in the corresponding theoretical framework of “pillars of a digital ecosystem for enterprises”. To commence, the community received training in the proficient management of digital-based financial record-keeping, facilitated through the utilization of an Android application known as "BukuKas." Subsequently, with regards to digital marketing, udeng craftsmen were taught the utilization of digital platforms such as WhatsApp for Business and Instagram for business purposes. Additionally, they were encouraged to develop their electronic product catalogs, thereby enhancing their proficiency in product photography. Lastly, udeng craftsmen were equipped with knowledge pertaining to cybersecurity, encompassing topics such as copyright protection and cybersecurity threats, including cyber scams. This comprehensive community service initiative contributes to the enhancement of financial literacy and the development of digital marketing capabilities among small and medium-sized enterprises. Moreover, this research aligns with the principles of community economic growth in accordance with Sustainable Development Goals, notably with a focus on promoting decent work and economic growth.

Increasing Innovation and Social Media Marketing Among Women Entrepreneurs in Kampung Kerupuk Surabaya Dewi Deniaty Sholihah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3317

Women in the society 5.0 revolution have a tremendous opportunity due to gender equality to express themselves and follow their passions. Activities related to domestic affairs do not prevent women from growing. This is evidenced by the growth in Micro, Small, and Medium Scale (MSMEs), which are 90% owned and operated by women. Meanwhile, the difficulties experienced by women are considerable. One of them is the low competence required to conduct business through social media marketing. Women still have a minor role in technological advancement. On the other part, social media is a way to establish how well women can actualize themselves by creating a solid identity. In addition, social media is also another tool that is used by woman entrepreneur to promote their businesses and expand their market share. Therefore, this community service project aims to increase the knowledge and expertise of women entrepreneurs among MSMEs in Kampung Kerupuk Surabaya in using social media platforms like Instagram for both personal branding and product promotion.

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Journal : Nusantara Science and Technology Proceedings