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Strategy Analysis of Development of Traditional Herbs SMEs during the Covid-19 Pandemic in Jember District Dewi Deniaty Sholihah; Alfiandi Imam Mawardi
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (930.847 KB) | DOI: 10.35335/enrichment.v12i2.435

Abstract

The condition of the COVID-19 pandemic has pushed Indonesian consumers to demand herbal food and drinks as one of the anticipations of preventing the transmission of the COVID-19 virus. This provides a breath of fresh air for traditional herbal medicine entrepreneurs. Jamune Buk Woels in Jember Regency is present as an MSME who sees and takes advantage of the situation in Indonesia during the COVID-19 pandemic. This study aims to identify and examine the internal and external factors of Jamune Buk Woels, consider the determinants of the success of Jamune Buk Woels and formulate an effective marketing strategy that can be applied to the Jamune Buk Woels MSME market. The results showed that the Jamune Buk Woels MSME business development strategy was to apply an aggressive strategy, namely cooperating and partnering with MSME development agencies or institutions to help obtain business capital. Jamune Buk Woels needs to make efforts to improve the quality and quality of products, rebrand and market products with digital marketing. In addition, Jamune Buk Woels can empower housewives around so that it can increase the opportunities for opening up employment opportunities.
Analisis Laporan Keuangan Berbasis Aplikasi Keuangan Digital Pada UMKM Keripik Syaha Kota Blitar Elsa Nabella; Kevin Vansa Ernanda2; Emiliana Nisa Syahniar; Ircha Olifia; Mahendra Alfatoni Hadinata; Nanik Hariyana; , Dewi Deniaty Sholihah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.748 KB) | DOI: 10.58466/literasi.v2i2.579

Abstract

The development of industrial technology in this era made progress for the Indonesian economy. However, there are still some MSMEs that are still unable to take advantage of existing technological developments to regulate their business management, especially financial management. MSME actors in general do not pay much attention to recording detailed and clear financial statements. Therefore, this study is expected to be a reference for MSME actors in making financial reports. The purpose of this study is to provide an overview of the use of android-based digital financial applications for financial management, especially daily financial records with categories of sources of income and sources of expenditure. The method in the implementation is carried out in three methods, namely the approach method, the training method, and the mentoring method for Syaha Chips SMEs. This research was conducted to develop Syaha Chips SMEs in terms of financial management using digital financial applications.
Sosialisasi dan Pembuatan Hidroponik untuk Mendukung Program Penghijauan Lingkungan di Kelurahan Plosokerep, Kecamatan Sananwetan, Kota Blitar Aldien Ramadhan; Bagus Wahyu Tri Pambudi; Arifiana Nur Hanifah; Dewi Deniaty Sholihah; Nanik Hariyana
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.183 KB) | DOI: 10.58466/literasi.v2i2.625

Abstract

Environmental pollution has become an old problem that often has not been found a solution, one of which is in Plosokerep Village, Sananwetan District, Blitar City. Environmental pollution can cause disruption of the habitat of living things which in turn will affect the population of these living things. Efforts that can be made to reduce environmental pollution, one of which is the reforestation program. One of them can be done with hydroponics. Hydroponics is a farming strategy without using soil, but using water to fulfill plant needs. The polluted environment caused by human activities can make nature unable to return to its unique state. The implementation method used by the KKN 141 UPN "Veteran" East Java Group in this community service is the method of socialization and assistance in making hydroponics which is carried out especially for members of the Mekar Asri Women Farmer Group, Plosokerep Village. The chosen hydroponics is in the form of verticulture, adjusting to the environment around Plosokerep Village which has limited land. The goal to be achieved from this activity is that residents of Plosokerep Village, Sananwetan District, Blitar City cam gain basic knowledge of hydroponic cultivation and have the ability to make hydroponics and maintain it, so that they can support environmental reforestation programs, increase economic income, and family food security. Keywords: Pollution, Environment, Greening Program, Hydroponics Verticulture
Pemanfaatan Digital Marketing Bagi UMKM Guna Mendukung Tercapainya SDGS Desa Kewirausahaan Di Kelurahan Plosokerep Kota Blitar M. Arya Abdillah; Dewi Deniaty Sholihah
Jurnal Nusantara Berbakti Vol. 1 No. 4 (2023): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i4.191

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the global and local economy. However, they are often faced with various challenges that affect the growth and sustainability of their business. One of the main issues faced by MSMEs in Plosokerep Village, Blitar City is limited access to markets, especially in an era where digital technology dominates almost every aspect of life. The main focus of this community service activity is to help MSMEs in Plosokerep Village to have increased knowledge and skills in conducting digital marketing. The purpose of this community service activity is to provide awareness and understanding of MSMEs regarding the potential of digital marketing, increase the visibility and reach of the MSMEs market, and increase the competitiveness and income of MSMEs. The results of the assistance that has been carried out are in the form of creating website accounts, marketplaces and social media, and catalogs for MSME businesses in Plosokerep Village. This activity also had a significant positive impact on the achievement of the 8th Sustainable Development Goals (SDGs) at the village level, namely inclusive and sustainable economic growth.