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All Journal YUME : Journal of Management Enrichment : Journal of Management Jurnal Ilmu Komunikasi
Yulinda Erlistyarini
Universitas AMIKOM Yogyakarta
Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Implementation of The Corporate Social Responsibility Program of PT. Adaro Indonesia as a Community Empowerment Effort Yulinda Erlistyarini
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.193 KB) | DOI: 10.35335/enrichment.v12i2.504

Abstract

The Corporate Social Responsibility (CSR) program in its implementation is difficult to separate from community empowerment. Referring back to the purpose of carrying out this corporate social responsibility program, namely to create an empowered community, especially the people who live within the company's own environment. CSR as an effort to handle the impact of company development is a reflection of the company's concern for the impact of social, economic and environmental conditions in the vicinity. This research is to see how the implementation of Corporate Social Responsibility (CSR) programs conducted by PT. Adaro Indonesia, which has administrative operational areas located in Tabalong Regency and Balangan Regency, South Kalimantan Province, can contribute to community empowerment in several villages in the area around the company which are divided regionally. Purposive sampling technique was used in determining the informants according to the existing criteria, namely those who were directly involved in the process of implementing the CSR program of PT. Adaro Indonesia. The realization of the Corporate Social Responsibility program of PT. Adaro Indonesia, namely “Adaro Turns On Change, which targets several sectors, namely education, the environment, and the economy.
Influencer Marketing Melalui Grup Kolektif: Studi Kasus Kolaborasi Brand Lokal Dengan The Prediksi Alvian Alrasid Ajibulloh; Nurfian Yudhistira; Kadek Kiki Astria; Yulinda Erlistyarini; Andreas Tri Pamungkas; Halla Sayyidah Muflichah
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11268

Abstract

Penelitian ini menganalisis strategi influencer marketing melalui grup kolektif dengan studi kasus kolaborasi brand dan The Prediksi. Menggunakan metode kualitatif studi literatur dan observasi siber, penelitian menemukan bahwa kolaborasi ini terletak pada pergeseran dari hubungan transaksional menuju narasi storytelling yang cair melalui pola komedi dan produk eksklusif. Kekuatan kolektif sebagai opinion leader menciptakan efek amplifikasi multichannel yang menjangkau berbagai ceruk pasar secara simultan. Berdasarkan Model Ohanian, keberhasilan strategi ini didorong oleh sinergi dimensi attractiveness, expertise, dan trustworthiness anggota grup yang mampu mengonversi perhatian audiens menjadi loyalitas merek, sekaligus memberikan solusi kompetitif bagi pertumbuhan industri kreatif lokal di Indonesia. Kata kunci: Influencer Marketing, Storytelling, The Prediksi, Strategi Pemasaran Kolektif. 
Strategi Humas dalam Membangun Brand Image Pasca Covid-19 di Taman Pintar Yogyakarta Alvin Joachim Junior Asy; Yulinda Erlistyarini
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3261

Abstract

Taman Pintar Yogyakarta, an educational park in the city of Yogyakarta, experienced a decline in visitors of up to 230 thousand during the pandemic. To increase the number of visitors, it is necessary to improve the brand image of Taman Pintar. Public relations strategy is the main step in this effort, especially by utilizing social media such as Instagram. This research aims to analyze the strategies used by Taman Pintar in improving its brand image after Covid-19. This research method is qualitative with data collection through interviews, observation and documentation. The PR strategy theory used is from Rosady Ruslan, which includes creating positive activities to build a good image, creating public opinion and getting feedback, establishing positive relationships with the community, and creating harmonious relationships between the organization and the audience. The results of the research show that the Taman Pintar Public Relations team carries out activities that involve the community, maintains good relations with partners, holds internal activities to increase harmony, always evaluates activities and criticism received, and uses social media to build a positive image. The results of this research show that Taman Pintar Smart itself has its own strategy for improving its brand image, namely by utilizing social media as a branding medium.
Co-Authors Alvin Joachim Junior Asy Andreas Tri Pamungkas Halla Sayyidah Muflichah Kadek Kiki Astria Nurfian Yudhistira