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All Journal YUME : Journal of Management Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Jurnal Pengabdian Masyarakat PGSD Archive: Jurnal Pengabdian Kepada Masyarakat
Kadek Kiki Astria
UNIVERSITAS AMIKOM YOGYAKARTA
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Sosialisasi dan Edukasi Etika Komunikasi Pemasaran di Media Sosial pada Club Panji Sakti (CPS) Singaraja Kadek Kiki Astria
Jurnal Pengabdian Masyarakat PGSD Vol 1, No 2 (2021): Jurnal Pengabdian Masyarakat PGSD
Publisher : Universitas Pendidikan Indonesia Kampus Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.353 KB) | DOI: 10.17509/jpm.v1i2.37418

Abstract

Social media is a product of technological progress that is currently in great demand by people in various parts of the world, including in Indonesia. Currently, social media is one of the media used for marketing. Marketing activities with online methods are in great demand by business people because of the ease and efficiency of operational costs offered. However, the problem that arises is that the use of social media as a form of marketing strategy is not balanced with the knowledge of online business people about the ethical use of social media in marketing their products. This community service aims to provide educational contributions related to the ethics of marketing communication on social media. This service activity is carried out in the form of education and socialization which is carried out face-to-face with service partners, namely Club Panji Sakti (CPS) Singaraja. The results of the achievement of this socialization and education show that the audience is beginning to understand the existence of marketing communication ethics that applies in social media, the audience has knowledge of what things to do and not to do so as not to violate the applicable ethics, and the audience can apply their knowledge. in marketing activities on social media. Good marketing communication ethics will form a positive image for the audience. In this activity, the audience also understands that self-image also affects increasing sales.
Etika Jurnalistik, Perempuan dan Pemberitaan Pelecehan Seksual di Media Online Kadek Kiki Astria; Ahmad Khairul Nuzuli; Fitri Handayani
Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Vol. 3 No. 2 (2021): Desember
Publisher : Fakultas Ushuluddin, Adab dan Dakwah IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/ishlah.v3i2.104

Abstract

This study discusses the reporting of Sexual Harassment in the online media Tribunnews.com from the standpoint of journalistic ethics and sexual harassment. Media reporting is demanded to be gender responsive, but media content cannot be separated from market interests. The method used in this research is ethnographic content analysis. The results show that some of the publications on Tribunnews.com have met Article 5 Journalistic Code of Ethics, but there are some that have not been gender responsive, which tends to display the workplace address, place of study and residence of victims of immoral crime.
Membangun Literasi Digital dan Pencegahan Judi Online di SMA Negeri 1 Karangmojo Gunungkidul Kadek Kiki Astria; Wiwid Adiyanto; Alvian Alrasid Ajibulloh; Nurfian Yudhistira; Riski Damastuti; Raden Arditya Mutwara Lokita; Dhimas Adi Satria; Ria Andriani
Archive: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2026): Juni 2026
Publisher : Asosiasi Pengelola Publikasi Ilmiah Perguruan Tinggi PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/arch.v5i2.252

Abstract

Latar Belakang: Urgensi dari kegiatan pengabdian kepada masyarakat ini didasari oleh pertumbuhan pengguna internet di Indonesia menunjukan tren positif. Di sisi lain literasi digital masyarakat masih dinilai rendah. Paparan iklan judi online dan intensitas peer group terkait dengan judi online berpotensi memengaruhi perilaku adiktif individu untuk ikut berjudi. Tujuan: Kegiatan ini bertujuan untuk meningkatkan pengetahuan tentang literasi digital di SMA Negeri 1 Karangmojo, Gunungkidul, D.I. Yogyakarta Metode:Terdapat tiga tahapan yang menjadi metode pada kegiatan ini, yaitu persiapan, pelaksanaan, dan evaluasi. Hasil: Hasil kegiatan ini menunjukan peningkatan pemahaman literasi digital dari para peserta. Siswa-siswi diajak untuk mengenal untuk menghindari pengaruh iklan judi online. Kegiatan ini juga membahas etika bermedia sosial. Siswa-siswi menunjukkan partisipasi aktif dalam diskusi, mampu memverifikasi informasi, dan memahami resiko serta peluang yang bisa diupayakan melalui media digital. Kesimpulan: Pemaparan literasi digital ini memberikan tambahan bekal bagi siswa-siswi untuk mereduksi resiko yang ditimbulkan dan memanfaatkan peluang dari media digital. Kegiatan literasi digital memerlukan kontinuitas dan pengembangan yang berkelanjutan.
Influencer Marketing Melalui Grup Kolektif: Studi Kasus Kolaborasi Brand Lokal Dengan The Prediksi Alvian Alrasid Ajibulloh; Nurfian Yudhistira; Kadek Kiki Astria; Yulinda Erlistyarini; Andreas Tri Pamungkas; Halla Sayyidah Muflichah
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11268

Abstract

Penelitian ini menganalisis strategi influencer marketing melalui grup kolektif dengan studi kasus kolaborasi brand dan The Prediksi. Menggunakan metode kualitatif studi literatur dan observasi siber, penelitian menemukan bahwa kolaborasi ini terletak pada pergeseran dari hubungan transaksional menuju narasi storytelling yang cair melalui pola komedi dan produk eksklusif. Kekuatan kolektif sebagai opinion leader menciptakan efek amplifikasi multichannel yang menjangkau berbagai ceruk pasar secara simultan. Berdasarkan Model Ohanian, keberhasilan strategi ini didorong oleh sinergi dimensi attractiveness, expertise, dan trustworthiness anggota grup yang mampu mengonversi perhatian audiens menjadi loyalitas merek, sekaligus memberikan solusi kompetitif bagi pertumbuhan industri kreatif lokal di Indonesia. Kata kunci: Influencer Marketing, Storytelling, The Prediksi, Strategi Pemasaran Kolektif. 
Co-Authors Ahmad Khairul Nuzuli Andreas Tri Pamungkas Dhimas Satria Fitri Handayani Halla Sayyidah Muflichah Nurfian Yudhistira Raden Arditya Mutwara Lokita Ria Andriani Riski Damastuti Wiwid Adiyanto Yulinda Erlistyarini