Kadek Kiki Astria
UNIVERSITAS AMIKOM YOGYAKARTA

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Sosialisasi dan Edukasi Etika Komunikasi Pemasaran di Media Sosial pada Club Panji Sakti (CPS) Singaraja Kadek Kiki Astria
Jurnal Pengabdian Masyarakat PGSD Vol 1, No 2 (2021): Jurnal Pengabdian Masyarakat PGSD
Publisher : Universitas Pendidikan Indonesia Kampus Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.353 KB) | DOI: 10.17509/jpm.v1i2.37418

Abstract

Social media is a product of technological progress that is currently in great demand by people in various parts of the world, including in Indonesia. Currently, social media is one of the media used for marketing. Marketing activities with online methods are in great demand by business people because of the ease and efficiency of operational costs offered. However, the problem that arises is that the use of social media as a form of marketing strategy is not balanced with the knowledge of online business people about the ethical use of social media in marketing their products. This community service aims to provide educational contributions related to the ethics of marketing communication on social media. This service activity is carried out in the form of education and socialization which is carried out face-to-face with service partners, namely Club Panji Sakti (CPS) Singaraja. The results of the achievement of this socialization and education show that the audience is beginning to understand the existence of marketing communication ethics that applies in social media, the audience has knowledge of what things to do and not to do so as not to violate the applicable ethics, and the audience can apply their knowledge. in marketing activities on social media. Good marketing communication ethics will form a positive image for the audience. In this activity, the audience also understands that self-image also affects increasing sales.
Etika Jurnalistik, Perempuan dan Pemberitaan Pelecehan Seksual di Media Online Kadek Kiki Astria; Ahmad Khairul Nuzuli; Fitri Handayani
Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Vol. 3 No. 2 (2021): Desember
Publisher : Fakultas Ushuluddin, Adab dan Dakwah IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/ishlah.v3i2.104

Abstract

This study discusses the reporting of Sexual Harassment in the online media Tribunnews.com from the standpoint of journalistic ethics and sexual harassment. Media reporting is demanded to be gender responsive, but media content cannot be separated from market interests. The method used in this research is ethnographic content analysis. The results show that some of the publications on Tribunnews.com have met Article 5 Journalistic Code of Ethics, but there are some that have not been gender responsive, which tends to display the workplace address, place of study and residence of victims of immoral crime.