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All Journal Jurnal Riset Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema
Sheila Lestari Giza Pudrianisa
Universitas Amikom Yogyakarta
Languange, Linguistic, Communication & Media Social Sciences

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Representasi Perempuan dalam Perselingkuhan : Critical Language pada Judul Rubrik ”Ambyar” Radarsemarang.id Sigit Andrianto; Sheila Lestari Giza Pudrianisa
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 1 (2023): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i1.1078

Abstract

The Radarsemarang.id media portal has a section entitled “Ambyar”, which contains stories of domestic conflicts that ended in divorce. This rubric is delivered using popular language style and tends to be humorous. However, the writings in this rubric present men and women unequally. As a mass media, Radarsemarang.id has the power to shape reality. This paper dismantles how women are described in infidelity using a qualitative approach using Roger Fowler's Critical Linguistic discourse analysis model. Stuart Hall's representational theory is used as a basis for analysis. This analysis resulted in a selection of vocabulary in the form of a strategy of limiting views, women are always described as perpetrators and men are described as victims in an affair. Through grammar, namely the "Passivation" transformation strategy for men, women are portrayed as active seducers who make men, not of their own volition, trapped in an extramarital affair. Adultery committed by men still places women (third persons) as active parties to seduce.
Nostalgia Marketing: Pendekatan Komunikasi Strategis Untuk Menarik Minat Wisatawan Pasar Kangen Yogyakarta Sheila Lestari Giza Pudrianisa; Muhammad Thoyib Amali
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

Yogyakarta is a city famous for its cultural, traditional and tourism elements. However, data from 2022-2023 shows that the number of tourist visits did not increase even though the pandemic was over. Therefore, the local government paid special attention and tried to realize creative products based on traditional and popular culture in the form of an event called Pasar Kangen. This event is quite unique and different because it carries the concept of presenting the nuances of the past in each element. From this problem, the researcher analyzed how the strategic communication approach used in the Nostalgia marketing element is effective in attracting tourists to the Pasar Kangen Yogyakarta. The theory used is nostalgia marketing with a descriptive qualitative method. The results of the study are through 4 approaches, the first is personal nostalgia in the form of the presence of typical food/snacks from various regions which are served traditionally. Interpersonal nostalgia through the presence of antique goods/toys that remind us of the atmosphere of the past. Cultural nostalgia through arts such as dance/nyanyain which are presented as an entertainment stage and virtual nostalgia, namely consumers can feel the atmosphere of Pasar Kangen through social media. Pasar Kangen has succeeded in presenting and reviving past memories for consumers so that it can be used as an effective strategy to increase tourist visits.
Co-Authors Muhammad Thoyib Amali Sigit Andrianto