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All Journal Enrichment : Journal of Management LEGAL BRIEF Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Melti Oktavianda
Politeknik Negeri Pontianak
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The Efforts of the Natural Resources Conservation Agency in Attracting Tourists in Kapuas Hulu Regency Heriyanto Heriyanto; Muhammad Adib Alfarisi; Melti Oktavianda
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.589 KB) | DOI: 10.35335/enrichment.v12i2.534

Abstract

This study is keen to determine the works of BKSDA (Natural Resources Conservation Agency) in promoting tourism as well as supporting and inhibiting aspects in the development of ecotourism in Danau Sentarum National Park. The study applied a descriptive-qualitative method. Based on the Presidential Regulation of the Republic of Indonesia No. 3 of 2012, Danau Sentarum National Park is designated as a centre for developing ecotourism and cultural tourism and has the potential to be developed as an ecotourism object. However, it has not yet developed properly to reach its desired local and international tourism potential. The research findings are as follows: (1) the supporting factors for the development of ecotourism in Danau Sentarum National Park are its natural landscape and fresh air, local government and communities sponsorship; (2) The inhibiting factors for the tourism object of Danau Sentarum National Park for becoming a prime destination for tourism are: the lack of facilities and poor infrastructure, difficulties in accessing the National Park due to its distance from the capital city of West Kalimantan Province, lack of talented human resources from both local communities and the personnel of BKSDA, and sources of staple materials and clean water are challenging to reach, and; (3) The works of BKSDA are to develop facilities and infrastructure, provide proper services to tourists, and improve accessibility. The study concludes that Danau Sentarum ecotourism is a prospective tourist attraction that must be managed more optimally, and it needs collaborative efforts between the local government and the surrounding communities.
SWOT Analysis in Facing the Quality 2024 Elections at the Regional General Election Commission of Kubu Raya Regency, West Kalimantan Heriyanto Heriyanto; Melti Oktavianda; Grace Kelly Hadiputri Sihombing
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.269 KB)

Abstract

This study aimed to identify internal and external factors at the Kubu Raya Regional General Election Commission and what strategies the Kubu Raya Regional General Election Commission took to prepare for the 2024 simultaneous elections. The research method used was the qualitative method. The study results indicate that as a government institution carrying out its primary duties and functions, the General Election Commission of Kubu Raya Regency is influenced by internal and external conditions. Internal conditions include Institutional, Human Resources, Leadership, Planning and Budgeting, facilities and infrastructure, as well as commitments built. Meanwhile, from the external aspect, it is influenced by the presence of stakeholders in the political field, the condition of the general public and related regulations and the strategies carried out by the arrangement of programs and activities of each work unit; Implementing employee arrangements in accordance with job analysis and employee workload analysis; Increasing the quality and quantity of HR of the General Election Commission of Kubu Raya Regency; Availability of an integrated performance management system; Optimizing the monitoring system and internal control over budget management; Implementation of activities under standard operating procedures (SOP); Availability and implementation of public service standards and notices; Availability of electoral logistics distribution maps; Improvement of modern office facilities and infrastructure; Optimizing the use of information technology; and Availability of an adequate budget ceiling.
PEMASARAN DIGITAL UNTUK MENINGKATKAN JUMLAH PENGUNJUNG PADA DESA WISATA PULAU LEMUKUTAN Dedi Herdiansyah; Meizi Fahrizal; Abdullah Abdullah; Januardi M. Diah; Charlyna S. Purba; Anistya Fitri Larasati; Melti Oktavianda
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 4 (2022): APTEKMAS Volume 5 Nomor 4 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v5i4.5107

Abstract

Laila Mayaya Park, located in Tanjung Porox, is one of the tourist destinations in Pulau Lemukutan Village, Bengkayang Regency, West Kalimantan Province. Compared to other destinations that have already developed, Laila Mayaya Park can be said to be still minimal in terms of the number of visitors who come, because this location is still included as a new category as a tourist destination. The objectives of this service are as follows: 1). Applying knowledge about digital marketing, 2). Conduct brief counseling and training on digital marketing content creation, and 3). Conducting Focus Group Discussions (FGD) between the two parties, the implementers and the target community. This service is expected to be able to: 1). increase the number of visitors (tourists) so that it will improve financial performance for Laila Mayaya Park, 2). increase knowledge and insight for tourism destination management who can help thinking skills to create attractive digital marketing content for potential visitors, and 3). provide solutions to the constraints of developing tourist destinations for the Laila Mayaya in Tanjung Porox. With the existing knowledge and skills of digital marketing, it is hoped that the main goal of this service is to increase the number of visitors.
Co-Authors Abdullah Abdullah Anistya Fitri Larasati Charlyna S. Purba Dedi Herdiansyah Grace Kelly Sihombing HERIYANTO Januardi M. Diah Meizi Fahrizal Muhammad Adib Alfarisi