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All Journal wacana equiliberium (jurnal pemikiran penelitian ekonomi) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi dan Keuangan Melati: Jurnal Media Komunikasi Ilmu Ekonomi Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Investasi Islam Journal of Sharia Economics, Banking and Accounting Islamic Micro Finance Journal
Jamilatul Uyun
Universitas Islam Madura
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Akuntansi dan Keuangan

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PENGARUH ULASAN KONSUMEN (CONSUMER REVIEWS) DAN KEPERCAYAAN KONSUMEN (CONSUMER TRUST) TERHADAP PENCEGAHAN KECURANGAN PEMBELIAN ONLINE Jamilatul Uyun; Agus Sari
Jurnal Akuntansi dan Keuangan Vol 13, No 1 (2024)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jak.v13i1.2415

Abstract

This research aims to determine the influence of consumer reviews and consumer trust on preventing online purchasing fraud. This research method uses quantitative methods by distributing questionnaires. The data analysis used was SPSS 22.0 software. The population in this study were all Master's students at Trunojoyo University, Madura and active undergraduate students at Madura Islamic University who had e-commerce accounts, while the sample selection method used a purposive sampling method, namely 197 samples. The results of the research show that consumer reviews have no effect on preventing online purchase fraud and consumer trust has an effect on preventing online purchase fraud. It is hoped that the results of this research can be a reference for future researchers and can provide knowledge for online shop buyers to be more careful and thorough in carrying out online buying and selling transactions.
Co-Authors Agus Sari Aka kusuma, Nailah Aminullah Aminullah, Aminullah Fatun, Fatun Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi KUSUMA, NAILAH AKA Malia, Evi Nanang Setiawan Ningsih, Sulistiya Oktaviana Dewi, Ika Prasetyono Prasetyono Rofikoh, Ika Rukmawati, Rukmawati Sa'adah, Husniyatus Sakdiyah , Halimatus Sustiyana Sustiyana