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All Journal wacana equiliberium (jurnal pemikiran penelitian ekonomi) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi dan Keuangan Melati: Jurnal Media Komunikasi Ilmu Ekonomi Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Investasi Islam Journal of Sharia Economics, Banking and Accounting Islamic Micro Finance Journal
Jamilatul Uyun
Universitas Islam Madura
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha

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APPLICATION OF THUMB MANAGEMENT IN IMPROVING THE MARKETING PERFORMANCE OF DROPSHIPPERS Sakdiyah , Halimatus; Uyun, Jamilatul
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 2 No 1 (2023): Prosiding Seminar International dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v2i1.908

Abstract

The objective of this research is to investigate the implementation of dropshipper's thumb management in enhancing marketing performance. The research employed a qualitative methodology, focusing on dropshippers in Pamekasan Regency as the research subjects. The research findings on the implementation of online business management by dropshippers indicate that there is still room for improvement. The dropshippers have not fully concentrated on their online business endeavors, resulting in suboptimal outcomes in planning, organizing, directing, and controlling. However, they have managed to enhance their marketing performance by adopting an online business orientation, which involves innovation, risk-taking, and proactive actions. As a result, the sales volume of their products has been steadily increasing year after year. Moreover, they have successfully achieved customer growth in line with their objectives, leading to an increase in the profits generated from product sales.
Co-Authors Agus Sari Aka kusuma, Nailah Aminullah Aminullah, Aminullah Fatun, Fatun Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi KUSUMA, NAILAH AKA Malia, Evi Nanang Setiawan Ningsih, Sulistiya Oktaviana Dewi, Ika Prasetyono Prasetyono Rofikoh, Ika Rukmawati, Rukmawati Sa'adah, Husniyatus Sakdiyah , Halimatus Sustiyana Sustiyana