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Miharni Tjokrosaputro
Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Other

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PEMBEKALAN TENTANG TIPS MEMILIH JURUSAN YANG SESUAI BAGI SISWA SMA BINAAN ASAK SATHORA Miharni Tjokrosaputro
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.834 KB) | DOI: 10.24912/pserina.v1i1.17633

Abstract

Many students are afraid to continue their education to the college level because they are unsure of which college degree is best for them. As a result, this community service initiative intends to assist ASAK-assisted underprivileged high school students in selecting the appropriate major for continuing their studies in college so that they might have a better future. The strategy employed in this activity is counseling to help impoverished high school students in the Kembangan area of West Jakarta choose majors of study. Zoom completed the deployment of this action on October 22, 2021. This community service program started with a debriefing about the differences between high school and college, followed by tips for choosing the right major for university degree and ended with a round of questions and answers. The output of this program is proceeding.
PEMBEKALAN TENTANG TIPS MEMILIH JURUSAN YANG SESUAI BAGI SISWA SMA LAMAHOLOT, JAKARTA BARAT Miharni Tjokrosaputro
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.768 KB) | DOI: 10.24912/pserina.v1i1.17658

Abstract

In general, high school graduates aspire to continue their education at the university level. Many high school students, on the other hand, are undecided about which college major is best for them. As a result, the goal of this community service program is to assist Lamaholot High School students in selecting the appropriate major for furthering their education in college so that they can have a brighter future. The strategy employed in this activity is a means of counseling students from Lamaholot High School in the Kembangan neighborhood of West Jakarta on major selection. Google Meets will carry out the deployment of this operation in 1 November 2021. This community service activity begins with a briefing and motivational counseling to improve Lamaholot High School students' interest in studying, the ins and outs of college life, and the division of majors in the faculty of economics and business, followed by a question and answer session. The output of this program is proceeding.
Pengaruh brand awareness dan brand attitude terhadap customer loyalty produk fashion lokal dengan perceived price sebagai variabel mediasi Axel Wibawa; Miharni Tjokrosaputro
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 1 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i1.22475

Abstract

This study aimed to determine the effect of brand awareness and brand attitude on customer loyalty with price perception as a mediating variable on consumer loyalty. This study uses a non-probability sampling method with a convenience sampling technique. The researcher collected 393 respondents for this study from Jakarta, most of whom were users of the local clothing brand. Responses were analyzed using PLS-SEM. The results showed that: (1) Brand awareness can have a positive influence on price perceptions of local fashion products in West Jakarta; (2) Brand awareness does not affect customer loyalty to local West Jakarta fashion products; (3) Brand attitude is stated to be able to have a positive influence on the perceived price of local fashion products in West Jakarta; (4) Brand attitude can have a direct positive influence on customer loyalty for local fashion products in West Jakarta; and (5) Perceived price has a positive effect on customer loyalty for local fashion products in West Jakarta. These findings suggest that local clothing brands should maintain and improve product quality and perceived prices to encourage customers to repurchase or remain customers. Tujuan penelitian ini untuk mengetahui pengaruh kesadaran merek dan sikap merek terhadap loyalitas pelanggan dengan persepsi harga sebagai variabel mediasi terhadap loyalitas konsumen. Penelitian ini menggunakan metode non-probability sampling dengan teknik convenience sampling. Peneliti mengumpulkan 393 responden untuk penelitian ini dari di Jakarta yang sebagian besar adalah pengguna merek baju lokal. Respons dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa: (1) Brand awareness mampu memberikan pengaruh positif terhadap persepsi harga produk fashion lokal di Jakarta Barat; (2) Brand awareness tidak memberikan pengaruh terhadap customer loyalty produk fashion lokal Jakarta Barat; (3) Brand attitude dinyatakan mampu memberi pengaruh positif terhadap perceived price produk fashion lokal di Jakarta Barat; (4) Brand attitude mampu memberikan pengaruh langsung yang positif terhadap customer loyalty produk fashion lokal di Jakarta Barat; dan (5) Perceived price dinyatakan pengaruh positif terhadap customer loyalty produk fashion lokal di Jakarta Barat. Temuan ini menyarankan produk fashion lokal sebaiknya menjaga dan meningkatkan kualitas produk serta harga yang ditawarkan untuk mendorong keputusan pelanggan untuk membeli kembali atau tetap menjadi pelanggan.
Peran Co-Creation Behavior pada Faktor-Faktor yang Mempengaruhi Brand Experience Produk Donut di Jakarta Agung Nugroho; Miharni Tjokrosaputro
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 1 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i1.22675

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Social Media Marketing Activities (PSMMA) Dan Consumer-Based Brand Equity (CBBE) terhadap Brand Experience (BE) produk bakery di Jakarta dengan Co-Creation Behavior (CCB) sebagai mediasi. Kuesioner penelitian dibuat dengan google form, disebar secara online melalui Whatsapp terhadap 230 responden yang merupakan pelanggan produk donut di Jakarta dengan kriteria responden dalam penelitian ini ialah orang yang pernah membeli produk dan mengikuti minimal satu akun media sosial produk donut yang berbasis di Jakarta. Analisis data dilakukan dengan metode kuantitatif di mana terdapat tujuh hipotesis yang akan diuji dengan cara mengkalkulasi data berskala likert menggunakan PLS-SEM. Pengambilan sampel dilakukan dengan teknik non probability sampling menggunakan metode purposive sampling Metode analisis data yang digunakan adalah PLS-SEM. Hasil penelitian ini menunjukkan bahwa Perceived Social Media Marketing Activities Dan Consumer-Based Brand Equity berpengaruh positif dan signifikan terhadap Brand Experience produk donut di Jakarta dengan Co-Creation Behavior sebagai mediasi. This study aims to determine the effect of Perceived Social Media Marketing Activities (PSMMA) and Consumer-Based Brand Equity (CBBE) on the Brand Experience (BE) of bakery products in Jakarta with Co-Creation Behavior (CCB) as mediation. The research questionnaire was made using the Google form, distributed online via Whatsapp to 230 respondents who were bakery product customers in Jakarta with the respondent criteria in this study being people who had purchased products and followed at least one bakery product social media account based in Jakarta. Data analysis was carried out using a quantitative method in which there were seven hypotheses to be tested by calculating the Likert scale data using PLS-SEM. Sampling was carried out using a non-probability sampling technique using a purposive sampling method. The data analysis method used was PLS-SEM. The results of this study indicate that Perceived Social Media Marketing Activities and Consumer-Based Brand Equity have a positive and significant effect on the Brand Experience of bakery products in Jakarta with Co-Creation Behavior as mediation.
Pengaruh kemasan terhadap kesadaran merek dan minat beli: Studi ikon Betawi pada oleh-oleh Jakarta Tubagus Muhammad Farhan; Miharni Tjokrosaputro
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 2 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i2.23364

Abstract

This research was attempted to explore what factors are contributing to brand awareness and purchase intention of industries regional specialty food retailer product in Indonesia. The object of this research is the industries regional specialty food retailer product of Jakarta. The research method used is descriptive quantitative analysis and all sources of information are obtained from questionnaires distributed online through social media, namely WhatsApp with google form media. Data were analyzed using SmartPLS 3.29 by using data of 103 respondents who knows Oleh-oleh Jakarta Mpok Nini product. The result of the research show that of ethnic icon on product packaging have positive impact on brand awareness and purchase intention. The research provides insight to academics and regional retail industry about how to manage brand awareness and purchase intention of retail industry product in Indonesia and the results obtained in this study are that the ethnic icon packaging factor has a positive influence on brand awareness and buying interest. The advice given to this research for the regional specialty food retail industry is to improve simpler packaging as well as increase brand awareness and buying interest so that the product is easily recognized and makes consumers no longer consider buying the product. Penelitian ini berusaha untuk mengeksplorasi faktor-faktor apa yang berkontribusi terhadap kesadaran merek dan minat beli produk retailer makanan khas daerah di Indonesia. Objek penelitian ini adalah industri retailer makanan khas Jakarta. Metode penelitian yang digunakan adalah analisa kuantitatif deskriptif dan seluruh sumber informasi diperoleh dari kuisioner yang dibagikan secara online melalui media sosial yaitu whatsapp dengan media google form. Data dianalisis menggunakan SmartPLS ver 3.29 dengan menggunakan data 103 responden yang mengetahui produk industri retailer makanan khas daerah. Hasil penelitian menunjukkan bahwa ikon etnik produk kemasan berpengaruh positif terhadap kesadaran merek dan minat beli. Penelitian ini memberikan wawasan kepada akademisi dan industri retail kedaerahan khususnya tentang bagaimana mengelola kesadaran merek dan minat beli terhadap produk industri retail di Indonesia dan hasil yang didapat pada penelitian ini adalah bahwa faktor kemasan ikon etnik memberikan pengaruh yang positif terhadap kesadaran merek dan minat beli. Saran yang diberikan terhadap penelitian ini untuk industri retail makanan khas daerah adalah agar meningkatkan kemasan yang lebih simpel juga meningkatkan kesadaran merek dan minat beli agar produk mudah dikenali dan membuat konsumen tidak lagi mempertimbangkan untuk membeli produk.
Pengaruh Perceived Usefulness dan Confirmation terhadap Continuance Intention Pembelian Tiket Maskapai LCC: Dengan Satisfaction sebagai Mediator Catherine Catherine; Miharni Tjokrosaputro
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 2 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i2.23408

Abstract

Pandemi Covid-19 telah memberikan dampak negatif terhadap industri penerbangan di Indonesia, seperti terjadinya penurunan jumlah penerbangan. Pada tahun 2022, prospek industri penerbangan mulai berangsur pulih dan pada momentum inilah kesempatan bagi industri penerbangan untuk memaksimalkan kesempatan yang ada dalam menjaring seluruh konsumen. Penelitian ini dilakukan untuk menguji apakah adanya pengaruh kegunaan yang dirasakan dan konfirmasi terhadap niat kelanjutan dengan kepuasan sebagai variabel mediasi dalam membeli tiket maskapai bertarif rendah (LCC) secara online. Pengumpulan sampel dilakukan melalui kuesioner online menggunakan google form dengan teknik non-probability samplingdan metode purposive sampling. Sampel penelitian diolah dengan SmartPLS 4.0-SEM dan menggunakan 200 data responden yang berdomisili di Jakarta, serta sudah pernah menggunakan maskapai LCC, memesan tiket pesawat secara online dan membeli tiket maskapai LCC dalam jangka waktu 1 bulan. Hasil penelitian ini pada konsumen maskapai LCC di Jakarta menunjukkan bahwa 1) kegunaan yang dirasakan memiliki pengaruh positif terhadap kepuasan, namun tidak memiliki pengaruh terhadap niat kelanjutan, 2) konfirmasi memiliki pengaruh positif terhadap kepuasan dan niat kelanjutan, 3) kepuasan dapat memediasi kegunaan yang dirasakan dan konfirmasi secara parsial, positif, dan signifikan terhadap niat kelanjutan. The Covid-19 pandemic has had a negative impact on the aviation industry in Indonesia, such as a decrease in the number of flights. In 2022, the prospects for the aviation industry are starting to recover and it is at this momentum that the aviation industry can maximize the opportunities that exist in capturing the entire consumers available. This study was conducted to test whether there is an effect of perceived usefulness and confirmation to continuance intention with satisfaction as a mediating variable in buying Low-Cost Carrier (LCC) tickets online. Sample collection was carried out through online questionnaires using google form with non-probability sampling techniques and purposive sampling methods. The research sample was processed using SmartPLS 4.0-SEM and used data from 200 respondents who are domiciled in Jakarta, and have used LCC airlines, ordered plane tickets online and bought LCC airline tickets within 1 month. The results of this study on LCC consumers in Jakarta showed that 1) perceived usefulness has a positive effect on satisfaction, but has no effect on continuance intention, 2) confirmation has a positive effect on satisfaction and continuance intention, 3) satisfaction can mediate perceived usefulness and confirmation partially, positively, and significantly to continuance intention.
PERAN KECINTAAN MEREK TERHADAP PERILAKU KONSUMEN YANG DIPENGARUHI OLEH PENGALAMAN MEREK ONLINE TV STREAMING SERVICE Fannylian Lau; Miharni Tjokrosaputro
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 1 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i1.23227

Abstract

Riset ini dijalankan untuk mengidentifikasi atas pengaruh brand experience (BEX) terhadap brand loyalty (BLY) dan willingness to pay a premium price (WPP) yang dimediasi oleh brand love (BL) pada produk online TV streaming service. Data dari responden terkumpul dari kuesioner melalui Google Form. Sampel penelitian diolah dengan SmartPLS-SEM dan menggunakan responden yang sesuai kriteria yaitu penduduk Jakarta serta pernah menggunakan dan berlangganan paket menonton film di Disney+ Hotstar dalam kurun waktu minimal 1 bulan. Hasil studi ini menunjukkan hasil yaitu terdapat pengaruh positif yang signifikan dari brand experience (BEX) kepada brand loyalty (BLY), brand love (BL), dan willingness to pay a premium price (WPP), kemudian ditemukan terdapat pengaruh positif yang parsial oleh brand love (BL) sehingga mampu menjadi perantara antara pengaruh brand experience (BEX) dengan brand loyalty (BLY) dan willingness to pay a premium price (WPP) secara signifikan, lalu ditemukan terdapat pengaruh positif yang signifikan dari brand love (BL) terhadap brand loyalty (BLY) dan willingness to pay a premium price (WPP).   This research was carried out to identify the influence of brand experience (BEX) on brand loyalty (BLY) and willingness to pay a premium price (WPP) mediated by brand love (BL) on online TV streaming service products. Data from respondents was collected from online questionnaires via Google Form. The research sample was processed using SmartPLS-SEM and used respondents who met the criteria, namely residents of Jakarta, who had used and subscribed to a movie viewing package on Disney+ Hotstar for at least 1 month. The results of this study show that there is a significant positive influence from brand experience (BEX) to brand loyalty (BLY), brand love (BL), and willingness to pay a premium price (WPP), then it is found that there is a partial positive influence by brand love (BL) so that it is able to mediate significantly between the influence of brand experience (BEX) and brand loyalty (BLY) and willingness to pay a premium price (WPP), then it was found that there was a significant positive effect of brand love (BL) on brand loyalty (BLY) and willingness to pay a premium price (WPP).
Antecedents of Intention to Use Ride-Sharing Platform Miharni Tjokrosaputro
ETIKONOMI Vol 22, No 2 (2023)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v22i2.26127

Abstract

The Ride-Sharing Platform (RSP) implementation in Indonesia has been emerging recently. The use of this platform is increasing significantly year by year. This study aimed to identify the factors influencing the attitudes and intentions of RSP users in Indonesia. This research discussed the role of customers in service innovation and the relationship between Perceived Usefulness, Perceived Ease-of-Use, Word-of-Mouth (WOM), and Intention to Use RSP from the perspective of TAM and TPB. This research used 208 data originating from 219 samples acquired through questionnaire distribution. The obtained data were then analyzed using the SmartPLS Program. This research shows that Perceived Usefulness, Perceived Ease-of-Use, and word of mouth positively affect the Intention to Use RSP mediated by Customer Attitude toward Service Innovation. This research could contribute to the RSP industry and those who want to join RSP as one of the service providers. This study contributes considerably to the breadth and rigor of the RSP literature from the perspectives of TAM and TPB.JEL Classification: M31, M37, L92How to Cite:Tjokrosaputro, M. (2023). Antecedents of Intention to Use Ride-Sharing Platform. Etikonomi, 22(2), 429 – 442. https://doi.org/10.15408/etk.v22i2.26127.
Pengaruh green perceived value dan consumer attitude terhadap intensi pembelian sedotan kaca Dina Karli; Miharni Tjokrosaputro
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 4 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i4.25376

Abstract

The purpose of this paper is to observe the correlation between consumer attitudes and green perceived value (functional value, conditional value, social value, and emotional value) toward intentions to purchase glass straw products. In addition, this research also explores the level of awareness of the citizen in Indonesia and the importance of a green environment for future sustainability, given the fact, Indonesia is the second largest contributor to plastic waste in the world. Data is collected from 214 correspondence in Indonesia, located in Java and Bali Island through an online questionnaire survey method (Google Form). Data analysis was conducted by Partial Least Squares-Structural Equation Modeling (PLS-SEM) tool. The results of variance-based PLS-SEM suggested that consumer’s attitudes, social value, and emotional value positively affect purchase intention for glass straws, while functional value and conditional value were not strongly affecting purchase intention for glass straw products. Consumer attitude and green perceived value can be used by firms and businesses to better market their products and improve consumers’ awareness toward glass straw products, as well as increase purchase intention. This study enriches the research about the factors that influence consumers’ purchase intention of glass straw products in Indonesia as part of future sustainability. Tujuan dari makalah ini adalah untuk mengamati hubungan antara consumer attitude dan green perceived value (nilai fungsional, nilai kondisional, nilai sosial, dan nilai emosional) terhadap niat untuk membeli produk sedotan kaca. Selain itu, penelitian ini juga menggali tingkat kesadaran masyarakat Indonesia akan pentingnya green environment untuk keberlanjutan masa depan, mengingat Indonesia merupakan penyumbang sampah plastik terbesar kedua di dunia. Data dikumpulkan dari 214 korespondensi di Indonesia yang berlokasi di Pulau Jawa dan Bali melalui metode survei kuesioner online (Google Form). Analisis data dilakukan dengan alat Partial Least Squares (PLS) - model persamaan struktural (SEM). Hasil PLS-SEM berbasis varians menunjukkan bahwa sikap pelanggan, nilai sosial, dan nilai emosional secara positif memengaruhi niat untuk membeli sedotan kaca, sedangkan nilai fungsional dan nilai kondisional tidak cukup kuat untuk memengaruhi niat membeli produk sedotan kaca. Consumer attitude dan green perceived value dapat digunakan oleh perusahaan dan bisnis untuk memasarkan produk mereka dengan lebih baik dan meningkatkan kesadaran konsumen terhadap produk sedotan kaca, serta meningkatkan niat untuk membeli. Studi ini memperkaya penelitian tentang faktor-faktor yang memengaruhi niat beli konsumen terhadap produk sedotan kaca di Indonesia sebagai bagian dari keberlanjutan masa depan.
Pengaruh brand ambassador, social influence, dan sales promotion terhadap intensi pembelian produk perawatan kecantikan lokal Marcella Steffi; Miharni Tjokrosaputro
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 5 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i5.26505

Abstract

This study aims to analyze the relationship between brand ambassadors, social influence, and sales promotion on purchase intentions to buy local beauty care products. This study provides an overview of consumer intentions and loyalty towards beauty care products based on The Theory of Reasoned Action (TRA). Data were collected from 201 respondents through the online questionnaire survey method (Google Form) and a total of 154 respondents met the criteria. Data analysis was performed using the partial least squares (PLS) – structural equation model (SEM) tool. The results of this study conclude that the variables of brand social influence and sales promotion have a positive and significant influence on the dependent variable purchase intentions, while the brand ambassador variable does not have a positive and significant influence on the dependent variable purchase intentions. Penelitian ini memiliki tujuan untuk menganalisis hubungan antara brand ambassador, social influence, dan sales promotion terhadap purchase intentions untuk membeli produk perawatan kecantikan lokal. Penelitian ini memberikan gambaran mengenai intensi dan loyalitas konsumen terhadap produk perawatan kecantikan lokal berdasarkan The Theory of Reasoned Action (TRA). Data yang dikumpulkan dari 201 responden melalui metode survei kuesioner online (Google Form) dan total responden yang memenuhi kriteria sebanyak 154 responden. Analisis data dilakukan dengan menggunakan alat Partial Least Squares (PLS) – model persamaan struktural (SEM). Hasil dari penelitian ini menyimpulkan bahwa variabel brand social influence dan sales promotion memiliki pengaruh yang positif dan signifikan terhadap variabel dependen purchase intentions, sedangkan variabel brand ambassador tidak memiliki pengaruh yang positif dan signifikan terhadap variabel dependen purchase intentions.
Co-Authors Agung Nugroho Arifin Arifin Axel Wibawa Calvina Calvina Catherine Catherine Christian Ponarwan Dina Karli Fannylian Lau Henny Henny Herlina Budiono Heryanto Heryanto Ivan Naufaldi Jonnardi Lerbin Aritonang Lucas Kevin Marcella Steffi Rorlen Rorlen Stella Febriani Sumi Sumi Tubagus Muhammad Farhan Urbanus Ura Weruin