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All Journal Fundamental Management Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Berdikari : Jurnal Pengabdian kepada Masyarakat fundamental management journal
Netty Laura
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Effect of Product Innovation and Service Quality on Impulsive Purchases with Brand Equity as a Moderating Variable Netty Laura; Ayu Ramandha
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5349

Abstract

This study aims to examine the effect of product innovation and service quality on impulse buying moderated by brand equity. The sample used in this study amounted to 153 respondents from prospective consumers and consumers of Ayam Mama in Jakarta which were obtained from distributing questionnaires using google forms. This research uses Smart PLS 03 software to test the hypothesis under study. The results showed that product innovation had an effect on impulse buying with significant T-Statistics and P Values. However, service quality has no effect on impulse buying with T-Statistics and P Values that are not significant and very low. This study also shows that brand equity has an effect on impulse buying with significant and highest T-Statistics and P Values of the 5 hypotheses tested. For the brand equity moderation hypothesis, it can strengthen the effect of product innovation on impulse buying, but brand equity moderation weakens the effect of service quality on impulse buying.
Pengelolaan Keuangan Rumah Tangga Yang Terencana, Efektif Dan Efisien Di Desa Kiarapandak Kecamatan Sukajaya Kabupaten Bogor Jawa Barat Diansyah Diansyah; Netty Laura; Dini Mardiani
BERDIKARI Vol 3, No 1 (2020): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.439 KB) | DOI: 10.52447/berdikari.v3i1.4522

Abstract

Belajar mengatur atau mengelola ekonomi keluarga merupakan hal yang sangat penting dalam rumah tangga. Sebesar apapun penghasilan yang didapat namun dengan menajemen yang buruk tentulah akan menjadi malapetaka dalam stabilitas keuangan keluarga. Selain itu, guna meningkatkan ekonomi keluarga maka juga perlu dipikirkan untuk mencari peluang-peluang baru yang bisa diandalkan untuk menambah sumber keuangan keluarga. Berawal dari sinilah Universitas 17 Agustus 1945 Jakarta, Program Studi Manajemen kami mencoba untuk melakukan pengabdian kepada masyarakat yang dilakukan oleh dosen berkolaborasi dengan mahasiswa dalam bentuk penyuluhan pengelolaan keuangan rumah tangga yang terencana, efektif dan efisien pada ibu rumah tangga dan ibu ibu PKK  warga desa Kiarapandak kecamatan Sukajaya Kabupaten Bogor Jawa Barat. Tujuan kegiatan ini  adalah membuat orang sadar (terutama para ibu, sebagai pelaku dan pengelola ekonomi keluarga) dan terbuka pikiran mereka tentang pentingnya mengelola keuangan  keluarga yang  baik untuk memenuhi kebutuhan sekarang dan masa depan. Dengan pengabdian ini diharapkan ada perubahan dalam pola pikir dan sikap masyarakat tentang mengelola keuangan  keluarga dan membuatnya lebih efisien dan efektif.Kata Kunci : Pengelolaan keuangan, Rumah Tangga, Terencana, Efektip dan Efisien
PENGARUH KONFLIK INTERPERSONAL ANTAR KARYAWAN TERHADAP KINERJA KARYAWAN PADA PT KEMUNING MITRA PERSADA CABANG SURABAYA III Mutiara Hati Br Sinuraya; Netty Laura; RutmanLumbantoruan
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5275

Abstract

The objective of this research is to investigate how interpersonal conflicts impact employee performance within PT Kemuning Mitra Persada Surabaya III Branch. The study utilized a survey approach, employing a questionnaire as the primary tool for data collection. The target population comprised all employees of PT Kemuning Mitra Persada Surabaya III Branch, with a sample size of 80 individuals chosen through proportional random sampling. The data gathering techniques encompassed observation, interviews, questionnaires, and documentation. The collected data underwent analysis, including descriptive analysis, assessment of classical assumptions, and simple regression analysis using SPSS 29 software. The outcomes of the simple regression analysis revealed an equation: Y = 16.019 - 0.555 X, demonstrating a significant negative correlation between interpersonal conflict and employee performance. Essentially, this implies that heightened levels of interpersonal conflict lead to decreased employee performance. The partial hypothesis testing affirmed that interpersonal conflict has an individual, adverse, and statistically significant impact on employee performance. Consequently, it is advisable for PT Kemuning Mitra Persada Surabaya III Branch to conduct regular evaluations of conflict levels within the organization and comprehend their implications for employee performance. Continuous monitoring of conflict situations enables timely identification of emerging issues, facilitating prompt and appropriate action. keywords: interpersonal conflict, employee performance
PENGARUH KONFLIK INTERPERSONAL ANTAR KARYAWAN TERHADAP KINERJA KARYAWAN PADA PT KEMUNING MITRA PERSADA CABANG SURABAYA III Mutiara Hati Br Sinuraya; Netty Laura; RutmanLumbantoruan
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5275

Abstract

The objective of this research is to investigate how interpersonal conflicts impact employee performance within PT Kemuning Mitra Persada Surabaya III Branch. The study utilized a survey approach, employing a questionnaire as the primary tool for data collection. The target population comprised all employees of PT Kemuning Mitra Persada Surabaya III Branch, with a sample size of 80 individuals chosen through proportional random sampling. The data gathering techniques encompassed observation, interviews, questionnaires, and documentation. The collected data underwent analysis, including descriptive analysis, assessment of classical assumptions, and simple regression analysis using SPSS 29 software. The outcomes of the simple regression analysis revealed an equation: Y = 16.019 - 0.555 X, demonstrating a significant negative correlation between interpersonal conflict and employee performance. Essentially, this implies that heightened levels of interpersonal conflict lead to decreased employee performance. The partial hypothesis testing affirmed that interpersonal conflict has an individual, adverse, and statistically significant impact on employee performance. Consequently, it is advisable for PT Kemuning Mitra Persada Surabaya III Branch to conduct regular evaluations of conflict levels within the organization and comprehend their implications for employee performance. Continuous monitoring of conflict situations enables timely identification of emerging issues, facilitating prompt and appropriate action. keywords: interpersonal conflict, employee performance
THE INFLUENCE OF BRAND AMBAS THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND ADVERTISING ON PURCHASING DECISIONS AT SHOPEE: - , Feronika Verawati Samosir; Rutman Lumbantoruan; Netty Laura
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6170

Abstract

This research is quantitative research used to see the influence of brand ambassadors, brand image and advertising on purchasing decisions at Shopee in the people of Puri Kembangan Selatan Subdistrict. Determining as many samples as determined in the Taro Yamane formula where the population is known. The research results at the significant level for (1) variable (X1) are 0.275 > 0.05 with a calculated t value < t table of (1.107 < 1.990), meaning that Brand Ambassador is partially positive but not significant in purchasing decisions. (2) The significant level of Brand image (X2) is 0.000 < 0.05 with a calculated t value > t table of (6.213> 1.990) which means that it partially has a positive and significant effect on purchasing decisions. (3) The significant level of advertising is 0.000 < 0.05 with a calculated t value > t table of (11.624 > 1.990). The results of the simultaneous test show that the calculated f value is 337.469 > 2.72 and the significance is 0.000 < 0.05, which means that X1, The researcher's suggestions for Shopee E-commerce where the Brand Ambassador variable section has the lowest score, so Shopee should be able to increase the Brand Ambassador value by appointing Brand Ambassadors who are very popular so that they can attract more consumer attention, especially to Shopee E-commerce in the future. Keywords: Brand Ambassador, Brand image, Advertising, Purchase Decision
THE INFLUENCE OF THE RECRUITMENT AND SELECTION PROCESS ON EMPLOYEE PERFORMANCE PT KIARA SAWIT ABADI 1 Mira Udina; Netty Laura; Emerald G. M Tobing
Fundamental Management Journal Vol. 9 No. 2p (2024): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2p.6314

Abstract

Palm oil plantation companies are encountering intense competition in the global market. To effectively engage in this competition, PT Kiara Sawit Abadi must ensure that employee performance is at its peak to realize its business objectives. The recruitment process conducted by PT Kiara Sawit Abadi have a positive impactt on employe performancee. This is evident from the significance level of 0.005, which is below 0.05, and the calculate t-value of 2.924, surpassing the t-table valuee of 1.676. Consequently, it can be inferred that the recruitmen proces afects the performancee of employes at PT Kiara Sawit Abadi. Similarly, the selection process administered by PT Kiara Sawit Abadi also significantly and positively influences employee performance. This is demonstrated by the significance level of 0.003, lower than 0.05, and the calculate t-valuee of 3.087, exceding the t-table value of 1.676. Thus, it can be deduced that the selection process impacts employee performance at PT Kiara Sawit Abadi. The combined recruitmen and selectio process exert a positiv and notable influenced on employe performanced at PT Kiara Abadi. This is substantiated by the F Test results, indicating a significancee valu of 0.001 < 0.05. Employee performance at PT Kiara Sawit Abadi is influenced by the recruitment process by 55.3% and selection by 56.1%. In conclusion, the variable of selection holds the highest influence on employee performance at PT Kiara Sawit Abadi. PT Kiara Sawit Abadi is encouraged to enhance both the employee recruitment and training process and the selection process to enhance the productivity of its employees. Keywords: Recruitment, Selection, Employee Performance
THE INFLUENCE OF BRAND AMBAS THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND ADVERTISING ON PURCHASING DECISIONS AT SHOPEE: - , Feronika Verawati Samosir; Rutman Lumbantoruan; Netty Laura
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6170

Abstract

This research is quantitative research used to see the influence of brand ambassadors, brand image and advertising on purchasing decisions at Shopee in the people of Puri Kembangan Selatan Subdistrict. Determining as many samples as determined in the Taro Yamane formula where the population is known. The research results at the significant level for (1) variable (X1) are 0.275 > 0.05 with a calculated t value < t table of (1.107 < 1.990), meaning that Brand Ambassador is partially positive but not significant in purchasing decisions. (2) The significant level of Brand image (X2) is 0.000 < 0.05 with a calculated t value > t table of (6.213> 1.990) which means that it partially has a positive and significant effect on purchasing decisions. (3) The significant level of advertising is 0.000 < 0.05 with a calculated t value > t table of (11.624 > 1.990). The results of the simultaneous test show that the calculated f value is 337.469 > 2.72 and the significance is 0.000 < 0.05, which means that X1, The researcher's suggestions for Shopee E-commerce where the Brand Ambassador variable section has the lowest score, so Shopee should be able to increase the Brand Ambassador value by appointing Brand Ambassadors who are very popular so that they can attract more consumer attention, especially to Shopee E-commerce in the future. Keywords: Brand Ambassador, Brand image, Advertising, Purchase Decision
Co-Authors , Feronika Verawati Samosir Ayu Ramandha Diansyah Diansyah Dini Mardiani Emerald G. M Tobing Mira Udina Mutiara Hati Br Sinuraya Rutman Lumbantoruan RutmanLumbantoruan