Article Per Year (5 Year)
p-Index From 2020 - 2025
1.679
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Jurnal Ekonomi Dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Berdikari : Jurnal Pengabdian kepada Masyarakat Midang
Diansyah Diansyah
Unknown Affiliation
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Kepemimpinan Transformasional Dan Kompensasi Terhadap Kepuasan Kerja Melalui Komitmen Organisasi Diansyah Diansyah
Media Ekonomi dan Manajemen Vol 33, No 1 (2018): Upaya Peningkatan Layanan Publik dalam Pencapaian Kesejahteraan Masyarakat dan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.135 KB) | DOI: 10.24856/mem.v33i1.624

Abstract

AbstrakTujuan penelitian untuk mengetahui pengaruh kepemimpinan transformasional dan kompensasi terhadap kepuasan kerja melalui   komitmen organisasi   pada   PT. Wira Mitra Prima. Metode pengumpulan data dengan menggunakan sensus sebanyak 39 orang sebagai populasi. Analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan menggunakan software SmartPLS versi 3. Tahapan perhitungan PLS menggunakan 2 model yaitu Pengukuran Model (Outer Model) dan Pengujian Model Struktural (Inner Model). Hasil penelitian menunjukkan bahwa kompensasi mempunyai pengaruh yang positif dan signifikan terhadap kepuasan kerja karyawan, kepemimpinan transformasional mempunyai pengaruh yang positif dan signifikan terhadap komitmen organisasi, kompensasi mempunyai pengaruh yang positif dan signifikan terhadap komitmen organisasi,  komitmen organisasi mempunyai pengaruh yang positip dan signifikan terhadap kepuasan kerja karyawan, Selanjutnya kepemimpinan transformasional mempunyai pengaruh yang tidak signifikan terhadap kepuasan kerja karyawan, pengaruh kepemimpinan transformasional terhadap kepuasan kerja karyawan melalui komitmen organisasi adalah  tidak signifikan  begitu pula halnya pengaruh kompensasi terhadap kepuasan kerja karyawan melalui komitmen organisasi adalah juga  tidak signifikan Kata Kunci: Kepemimpinan Transformasional, Kompensasi, Kepuasan Kerja, Komitmen OrganisasiAbstractThe aim of research to determine the effect of transformational leadership and compensation to job satisfaction through organizational commitment at PT. Wira Mitra Prima. Data were collected by using the census as many as 39 people as a population.  Methods of data analysis using Structural Equation Modeling-Partial Least Square (PLS-SEM) with software version 3. Stages SmartPLS PLS calculation using the two models namely Measurement Model (Outer Model) and Testing Structural Model (Inner Model). The results showed that the compensation have positive influence and significant impact on employee satisfaction, transformational leadership has a positive influence and significant impact on organizational commitment, compensation has influence positively and significantly related to organizational commitment, organizational commitment has influence positively and significantly related to job satisfaction employee, then transformational leadership has no significant effect on employee job satisfaction, the influence of transformational leadership on employee satisfaction through organizational commitment is not significant so too is the influence of compensation on employee job satisfaction through organizational commitment is also not significantKeywords: Transformational Leadership, Compensation, Job Satisfaction, Organizational Commitment
Pengaruh Ekuitas Merek Dan Promosi Penjualan Terhadap Loyalitas Pelanggan Dimediasi Keputusan Pembelian Diansyah Diansyah; Rachmat Meidian Putera
Media Ekonomi dan Manajemen Vol 32, No 2 (2017): Peran Strategis SDM dalam Pencapaian Tujuan Organisasi
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3713.612 KB) | DOI: 10.24856/mem.v32i2.538

Abstract

ABSTRAK             Penelitian ini bertujuan tentang pengaruh ekuitas merek dan promosi penjualan terhadap loyalitas pelanggan di mediasi keputusan pembelian pada pengguna operator seluler Telkomsel di kalangan mahasiswa UTA’45 Jakarta.            Metode pengambilan sampel dengan teknik non-probability sampling sebanyak 220 orang.Metode analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan menggunakan software Smart PLS versi 3. Tahapan perhitungan PLS menggunakan 2 model yaitu Pengukuran Model (Outer Model) dan Pengujian Model Struktural (Inner Model).            Hasil penelitian ini yakni ekuitas merek mempunyai pengaruh secara positif dan signifikan terhadap loyalitas pelanggan, promosi penjualan tidak mempunyai pengaruh terhadap loyalitas pelanggan, keputusan pembelian mempunyai pengaruh terhadap loyalitas pelanggan secara positif dan signifikan, ekuitas merek tidak mempunyai pengaruh terhadap keputusan pembelian, promosi penjualan mempunyai pengaruh terhadap keputusan pembelian secara positif dan signifikan, ekuitas merek tidak mempunyai pengaruh terhadap loyalitas pelanggan melalui keputusan pembelian, promosi penjualan mempunyai pengaruh positif dan signifikan terhadap loyalitas pelanggan melalui keputusan pembelian.Kata Kunci:Ekuitas Merek, Promosi Penjualan, Loyalitas Pelanggan, Keputusan Pembelian ABSTRACT            The aim of this study on the Influence of brand equity and sales promotion on customer loyalty in the mediation purchase decision in the user cellular operator telkomsel in among university students 17 August 1945 Jakart.               The sampling method by using non-probability sampling of 220 people.Methods of data analysis using Structural Equation Modeling-Partial Least Square (PLS-SEM) with software version 3.Stages Smart PLS PLS calculation using the two models namely Measurement Model (Outer Model) and Testing Structural Model (Inner Model).The results of this study the brand equity have an influence positively and significantly related to customer loyalty, sales promotion does not have any impact on customer loyalty, purchase decision have an influence on customerloyalty in a positive and significant, brand equity has no effect on customer purchase decision, sales promotion has the effect to purchase decision positively and significantly, brand equity has no effect on customer loyalty through purchase decision, sales promotion has a positive and significant impact on customer loyalty through purchase decisionKeywords: Brand Equity, Sales Promotion, Customer Loyalty, Purchase Decision.
The Influence of Digital Marketing and Product Quality on the Development of MSMEs in Moderating Entrepreneurial Characteristics Diansyah Diansyah; Ricky Hermawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5270

Abstract

The purpose of this research is to place entrepreneurial characteristics as a moderating variable on the influence of digital marketing and product quality on the development of SMEs. The research population is to improve the economy in Indonesia. Data collection techniques by distributing questionnaires through google form. The results of the study show that digital marketing, product quality and entrepreneurial characteristics have a positive and significant effect on the development of MSMEs, the method of entrepreneurial characteristics on the influence of digital marketing has no effect on the development of MSMEs. Moderation of entrepreneurial characteristics on the effect of product quality has no effect on the development of SMEs which are moderated by entrepreneurial characteristics.
The Influence of Communication and Teamwork on Employee Performance with Work Stress as Moderating Variable Diansyah Diansyah; Dwi Pratiwi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5305

Abstract

A company will not be able to develop and achieve company goals without the support of human resources. A company if it has good human resources will produce good performance for the company. This study aims to determine the effect of communication and teamwork on employee performance with work stress as a moderating variable. The research method used in this research is quantitative with Partial Least Square (PLS-SEM) technique and assisted by SmartPLS 3.0 software. The researcher chose the census technique in the sampling technique, namely employees in a Jakarta company as the sample in this study to examine the moderating effect and the direct influence of the related variables. The results of this study indicate that there is an effect of communication on employee performance, teamwork affects employee performance, and work stress affects employee performance, work stress is able to moderate communication on performance and work stress is able to moderate teamwork on employee performance. The method of determining the number of respondents' eligibility uses the Hair method which states that the respondent may be 5 to 10 times the number of research variable indicators.
The Effect of Social Media Marketing and Word of Mouth on Customer Loyalty in Moderation by Brand Image at Lenggang Monas Jakarta Diansyah Diansyah; Golmer Horas Hutagaol
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5549

Abstract

This research is about the influence of social media marketing and word of mouth on customer loyalty moderated by the brand at Lenggang Monas Jakarta. The total population is the traders who are in the Lenggang Monas Jakarta. The method in this research is a side-by-side by randomly distributing it. This research was conducted to find out how the influence between the variables studied is how the influence of social media marketing on customer loyalty, the influence of word of mouth on customer loyalty, brand image on customer loyalty and to find out whether brand image moderation is able to strengthen or weaken the influence of social media marketing. and to find out how brand image is able to strengthen or weaken the influence of word of mouth on customer loyalty. This research was carried out in several stages, namely the first taken from the bibliography, statistics and collecting the object being researched. Second, to test the feasibility of data and data collection. The third hypothesis testing using SEM PLS. The results of the study are social media marketing has an insignificant effect on customer loyalty, word of mouth has no significant effect on customer loyalty, brand image has a significant effect on customer loyalty, moderation of brand image can weaken the influence of social media marketing on customer loyalty, moderation of brand image can weaken the effect of word of mouth on customer loyalty.
The Effect of Motivation and Work Discipline on Employee Performance with Self-Efficiency as a Moderating Variable Diansyah Diansyah; Hilda Juliani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5353

Abstract

A company cannot develop properly if it is not supported by quality human resources in the company, including by PT. BTS. The purpose of this study was to examine the effect of motivation and work discipline on employee performance with self-efficacy as a moderating variable. The research method used in this research is quantitative with Partial Least Square (PLS-SEM) technique and assisted by SmartPLS 3.0 software. The researcher chose the census technique in the sampling technique, namely all members of the population (All PT.BTS) were used as samples in this study to examine the moderating effect and the direct effect of the related variables. The results of this study indicate that there is an influence of motivation on employee performance, work discipline has no effect on employee performance, self-efficacy affects employee performance, self-efficacy is able to moderate motivation on performance and self-efficacy is able to moderate work discipline on employee performance. The method of determining the number of respondents' eligibility uses the Hair method which states that the respondent may be 5 to 10 times the number of research variable indicators.
The Influence of Price and Promotion on Purchase Intention in Moderating Consumer Behavior Diansyah Diansyah; Rinda Utami
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5376

Abstract

The rise of marketing strategies in the business world today makes competition even higher and companies are required to produce a product or service in accordance with the wishes and needs of consumers in order to compete and attract as many consumers as possible. The purpose of this study was to examine the effect of price and promotion on buying interest moderated by consumer behavior. The research method used in this research is quantitative with Partial Least Square (PLS-SEM) technique and assisted by SmartPLS 3.0 software. The researcher chose the census technique in the sampling technique, namely all members of the general population in Jabodetabek were used as samples in this study to examine the effect of price and the direct effect of the related variables. The results of this study indicate that price has an effect on buying interest, the effect of promotion on buying interest, the influence of consumer behavior on buying interest, moderation of consumer behavior can strengthen the effect of price on buying interest, moderation of consumer behavior can strengthen the influence of promotion on buying interest. The method of determining the number of respondents' eligibility uses the Hair Method which states that respondents may be 5 to 10 times the number of indicators of research variables.
The Influence of Entrepreneurial Behavior and Physical Facilities on Business Success Moderated by Customer Satisfaction at Warung Gak Enak Srengseng, West Jakarta Diansyah Diansyah; Johanes Hendra Batubara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5566

Abstract

This research is the effect of entrepreneurial behavior and physical facilities on business success moderated by customer satisfaction at the Warung Gak Enak coffee shop. This research was carried out in several stages, namely the first taken from the bibliography, statistics and collecting the object being researched. Second, to test the feasibility of data and data collection. The third hypothesis testing using SEM PLS. The results of this study are entrepreneurial behavior has a significant effect on business success, physical facilities have a significant effect on business success, customer satisfaction has no significant effect on business success, moderation of customer satisfaction weakens the influence of business behavior on business success and moderation of customer satisfaction can weaken the effect of physical advice on success efforts
The Effect of Transformational Leadership and Organizational Culture on Employee Performance Moderated Organizational Commitment Diansyah Diansyah; Fella Attaqi Putri
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5955

Abstract

The purpose of this study is to provide recommendations to companies on Transformational Leadership to improve employee performance. The research method used is Structural Equation Modeling (SEM), the data analysis tool used is Partial Least Square (PLS). The population in this study were all workers in as many as 100 respondents. It is very important to instill the attitude of Transformational Leadership and Organizational Culture in a company because seeing its large role directly affects Organizational Commitment and is able to moderate the influence of the independent variables of Transformational Leadership, Organizational Culture on the dependent variable, namely Employee Performance and Organizational Commitment.
Pengelolaan Keuangan Rumah Tangga Yang Terencana, Efektif Dan Efisien Di Desa Kiarapandak Kecamatan Sukajaya Kabupaten Bogor Jawa Barat Diansyah Diansyah; Netty Laura; Dini Mardiani
BERDIKARI Vol 3, No 1 (2020): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.439 KB) | DOI: 10.52447/berdikari.v3i1.4522

Abstract

Belajar mengatur atau mengelola ekonomi keluarga merupakan hal yang sangat penting dalam rumah tangga. Sebesar apapun penghasilan yang didapat namun dengan menajemen yang buruk tentulah akan menjadi malapetaka dalam stabilitas keuangan keluarga. Selain itu, guna meningkatkan ekonomi keluarga maka juga perlu dipikirkan untuk mencari peluang-peluang baru yang bisa diandalkan untuk menambah sumber keuangan keluarga. Berawal dari sinilah Universitas 17 Agustus 1945 Jakarta, Program Studi Manajemen kami mencoba untuk melakukan pengabdian kepada masyarakat yang dilakukan oleh dosen berkolaborasi dengan mahasiswa dalam bentuk penyuluhan pengelolaan keuangan rumah tangga yang terencana, efektif dan efisien pada ibu rumah tangga dan ibu ibu PKK  warga desa Kiarapandak kecamatan Sukajaya Kabupaten Bogor Jawa Barat. Tujuan kegiatan ini  adalah membuat orang sadar (terutama para ibu, sebagai pelaku dan pengelola ekonomi keluarga) dan terbuka pikiran mereka tentang pentingnya mengelola keuangan  keluarga yang  baik untuk memenuhi kebutuhan sekarang dan masa depan. Dengan pengabdian ini diharapkan ada perubahan dalam pola pikir dan sikap masyarakat tentang mengelola keuangan  keluarga dan membuatnya lebih efisien dan efektif.Kata Kunci : Pengelolaan keuangan, Rumah Tangga, Terencana, Efektip dan Efisien
Co-Authors Adeliya Indir Maida Ari Soeti Yani Dini Mardiani Dwi Pratiwi Fella Attaqi Putri Golmer Horas Hutagaol Hilda Julia Johanes Hendra Batubara Kiko Armenita Julito Nanik Nofelina Netty Laura Niken Dita Dwiyanti Rachmat Meidian Putera Ricky Hermawan Rinda Utami