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THEORIES AND SUCCESS STORIES OF GREEN MARKETING Wilardjo, Setia Budhi
VALUE ADDED | MAJALAH EKONOMI DAN BISNIS Vol 8, No 1 (2011): Vallue Added - Manajemen Unimus
Publisher : VALUE ADDED | MAJALAH EKONOMI DAN BISNIS

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Green marketing is strategic process involving stakeholder assessment to create meaningful long-term relationship which customer while maintaining, supporting, and enhancing the natural environment. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. Environmentally friendly (also eco-friendly, nature friendly, and green) are terms used to refer to goods and services, laws, guidelines and policies claimed to inflict minimal or no harm on the environment.

SUKARNO: SUATU TINJAUAN PERSPEKTIF SEJARAH DAN PERILAKU ORGANISASI Wilardjo, Setia Budhi
VALUE ADDED | MAJALAH EKONOMI DAN BISNIS Vol 9, No 1 (2012): Vallue Added - Manajemen Unimus
Publisher : VALUE ADDED | MAJALAH EKONOMI DAN BISNIS

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Kita mengenang kembali Presiden Pertama Republik Indonesia Sukarno, yang akrab dipanggil Bung Karno. Selama hidup beliau sejak dari masa muda, lalu menjadi tokoh pergerakan nasional, dan menjadi Presiden RI Pertama, sampai meninggal dunia diceritakan secara lugas dari perspektif sejarah dan perilaku organisasi. Beliau dikenal juga sebagai orator ulung yang ahli membangkitkan semangat. Banyak masalah timbul selama beliau memimpin negara ini dari masalah kecil sampai masalah besar seperti terjadinya pemberontakan diberbagai daerah di Indonesia. Sayangnya beliau meninggal dunia ketika masih dalam tahanan rumah setelah sakit ginjal waktu dan dimakamkan di Blitar disebelah makam ibunya. Kita juga akan melakukan critical review terhadap kepemimpinan beliau.

PENGARUH PEMBINAAN KEROHANIAN, PEMAHAMAN RIBA DAN BANK SYARIAH TERHADAP SIKAP PEDAGANG KECIL DALAM MENGHINDARI RENTERNIR R. Ery Wibowo Agung Santosa; Setia Budhi Wilardjo
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2016: PROSIDING KONTRIBUSI HASIL PENELITIAN DAN PENGABDIAN MASYARAKAT DALAM PROGRAM SUSTAINABLE DEVE
Publisher : Universitas Muhammadiyah Semarang

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Dilihat dari sisi cost capital atau biaya modal, pilihan pembiayaan modal dengan meminjam uang dari renternir bunganya sangat tinggi. Sedangkan dari sisi legalitas keberadaan renternir melanggar hukum karena bertentangan dengan undang-undang perbankan yang berlaku (UU No. 16 tahun 1998). Sehingga meminjam uang dari renternir untuk kepentingan usaha selain beresiko secara hukumjugadapatmenimbulkan ketidakpastian usaha bila kelak dikemudian hari terjadi perselisihan hutang piutang. Untuk itu penting bagi pedagang kecil memupuk sikap menghindari pinjaman renternir. Pembinaan kerohanian, pemahaman riba, dan bank syariah diharapkan dapat memperkuat sikap pedagang keciltersebut. Tujuan utama penelitian ini adalah menganalisis pengaruh pembinaan kerohanian, pemahaman riba dan bank syariah terhadap sikap pedagang kecil dalam menghindari pinjaman renternir. Diharapkan hal ini dapat memacu pertumbuhan usaha kecil yang memiliki dampak langsungterhadap pertumbuhan ekonomi nasional. Populasi dalam penelitian ini adalah pedagang kecil di kota Semarang. Data sampel diambil dengan mengunakan metode survei dengan kuesioner (self report)kemudian dianalisis dengan menggunakan regresi berganda. Hasil luaran penelitian inidiharapkan dapat dijadikan referensi untuk penelitian lanjutan dan menambah pengayaan bahan ajar, untuk publikasi ilmiah jurnal nasional terakreditasi, dan juga seminar ilmiah nasional untuk publikasi hasil penelitian.Kata kunci: bank syariah, pembinaan kerohanian, riba, sikap

PENGARUH KEBERADAAN UNIMUS TERHADAP EKONOMI MASYARAKAT SEKITAR DAN KONSTRIBUSINYA TERHADAP PEREKONOMIAN SEMARANG Setia Iriyanto; Setia Budhi Wilardjo
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

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The aim of this study was to investigate and analyze the economic development of the surrounding communities, after standing UNIMUS campus and to identify and analyze the economic development of Semarang after UNIMUS established, as part UNIMUS contribution to theeconomy of the city of Semarang. This study was conducted in the area around Campus Campus I and II UNIMUS were operational in 2006 at the Village Kedungmundu which is administratively located in the District of Tembalang, Semarang. Primary data collected are public economic dataaround campus UNIMUS Kedungmundu the number of respondents is 100 (with a method / formula Slovin, because the population is aplenty). Sampling was done by using purposive random sampling. While secondary data collected includes economic data the city, especially during thelast 5 years, from 2008 to 2014, while analyzing the data used Descriptive analysis and Econometric analysis using regression model as follows: Yi = β0 + β1X1i + β2X2i + β3 X3i + β4X4i + β5X5i + β6D1i + β7D2i + β8D3i + ei Keywords: Unimus, economic communities, the economy semarang.

ANALISIS SIKAP RASIONAL PEDAGANG KECIL DALAM MENOLAK PINJAMAN MODAL DARI RENTERNIR R. Ery Wibowo Agung Santosa; Setia Budhi Wilardjo
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2017: PROSIDING IMPLEMENTASI PENELITIAN PADA PENGABDIAN MENUJU MASYARAKAT MANDIRI BERKEMAJUAN
Publisher : Universitas Muhammadiyah Semarang

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THE EXISTENCE RENTERNIR UNLAWFUL BECAUSE CONTRARY TO THE banking legislation in force in Indonesia (Law No. 16 of 1998). From the viewpoint of Islam renternir synonymous with usury.Riba is haraam. Borrowing money from renternir for business purposes may increase the risk of law and of the cost of capital is very expensive because of higher interest rates.The main objective of this study was to analyze the impact of usury understanding, spiritual guidance, and understanding of Islamic banks on the attitudes of small traders in avoiding capital loan of renternir. The results of this study found evidence that the attitude of traders to reject capital financing from a loan shark is a rational choice. This is consistent with the theory that human agency is assumed to act rationally in accordance with economic motives (M Jensen and W. Meckling, 1976). Neo-classical theory states that rational action leads to material benefits or utility (Etzioni, 1986 and 1988). But the interesting thing in this study is the attitude of small traders are not affected by the understanding of Islamic banks. Keywords: Islamic banks, spiritual guidance, usury, attitude

MERANCANG STRATEGI PEMASARAN UNTUK PEMIMPIN, PENANTANG, PENGIKUT, DAN PERELUNG PASAR Setia Budhi Wilardjo
Value Added : Majalah Ekonomi dan Bisnis Vol 3, No 1 (2006): Vallue Added - Manajemen UNIMUS
Publisher : Universitas Muhammadiyah Semarang

Merancang strategi pemimpin pasar, perusahaan besar akan memperluas keseluruhan pasar, mempertahankan pangsa pasar, memperluas pangsa pasar. Sebagai contoh strategi pemimpin pasar kita belajar dari kasus Procter & Gamble dan Caterpillar. Merancang strategi penantang pasar, perusahaan yang cukup besar akan menentukan sasaran dan lawan strategis, memilih strategi penyerangan umum, memilih strategi penyerangan khusus. Sebagai contoh strategi penantang pasar kita belajar dari Colgate, Ford, Montgomery Ward, Avis, Westinghouse dan Pepsi-Cola. Merancang strategi pengikut pasar, perusahaan peringkat kedua lebih suka mengikuti daripada menantang pemimpin pasar. Merancang strategi perelung pasar, perusahaan kecil menjadi pengikut di pasar besar adalah menjadi pemimpin kecil, atau relung pasar (niche).

THEORIES AND SUCCESS STORIES OF ADVERTISING AND PUBLIC RELATIONS Setia Budhi Wilardjo
Value Added : Majalah Ekonomi dan Bisnis Vol 8, No 2 (2012): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Now that we are looked at overall integrated marketing communication planning, we dig more deeply into the specific marketing communications tools. In this article, we explore advertising and public relations. Advertising involves communicating the company’s or brand’s value proposition by using paid media to inform, persuade, and remind consumers. Public relations involves building good relations with various company publics – from consumers and the general public to the media, investor, donor, and government publics. As with all the promotion mix tools, advertising and public relations must be blended into the overall integrated marketing communications program. Keywords: integrating communication planning, advertising, public relations

THE STATE OF THE ART MARKETING Setia Budhi Wilardjo
Value Added : Majalah Ekonomi dan Bisnis Vol 6, No 2 (2010): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Peranan pemasaran dalam perekonomian merupakan hal yang sangat penting diperhatikan oleh setiap orang yang mempelajari ilmu pemasaran. Pada awal sejarah bahwa pemasaran dilakukan dengan cara pertukaran dan terus berkembang menjadi perekonomian dengan menggunakan uang sampai dengan pemasaran yang modern. Dengan demikian akan digunakan uang sebagai alat tukar atau sebagai alat perantara. Orang yang melakukan kegiatan menyampaikan barang dan jasa itu telah melakukan kegiatan pemasaran. Pemasaran adalah proses sosial yang dengan proses itu individu dan kelompok mendapatkan apa yang mereka butuhkan dan inginkan dengan menciptakan, menawarkan, dan secara bebas mempertukarkan produk dan jasa yang bernilai dengan pihak lain. Dalam ilmu pemasaran kita juga perlu memperhatikan pemasaran word of mouth dan lingkungan pemasaran. Kata Kunci : Sistem Pemasaran, Falsafah Pemasaran, Konsep Pemasaran, Lingkungan Pemasaran, Word of Mouth

DEFINING MARKETING FOR THE NEW CENTURY Setia Budhi Wilardjo
Value Added : Majalah Ekonomi dan Bisnis Vol 12, No 1 (2016): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing are skilled at managing demand: they seek toinfluence its level, timing, and composition for goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. They also operate in four different marketplaces, consumer, business, global, and nonprofit. Marketing is not done only by the marketing department. It needs to affect every aspect of the customer experience. To create a strong marketing organization, marketers must think like executives in other departments, andexecutives in other departments must think more like marketers. Today’s marketplace is fundamentally different as a result of major societal forces that have resulted in many new consumer and company capabilities. These forces have created new opportunities and challenges and changed marketing management significantly as companies seek new ways to achieve marketing excellence. Keywords : marketing, marketing management, the new century

MINAT KULIAH DAN INFORMASI TENTANG UNIVERSITAS MUHAMMADIYAH SEMARANG DI KALANGAN SISWA KELAS III SEKOLAH LANJUTAN TINGKAT ATAS DI PANTURA JAWA TENGAH Sukojo -; Setia Budhi Wilardjo
Value Added : Majalah Ekonomi dan Bisnis Vol 2, No 2 (2006): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

The existence of a significant number of private universities colleges in Central Java, particularly in Semarang has triggered a tight competition to win the prospective students. Such condition requires the management of higher education to always be agile to the changes in the environment and public demands. This research aims at describing the interest of high school’s students to go the college/universities and describing the extend of information about Muhammadiyah University of Semarang (Unimus) has reached them. Both information is very crucial and useful for the management of Unimus to determine further steps in capturing the prospective customers (students) and in meeting their needs. The research methods being deployed in this study are both quantitative and qualitative methods. The data were obtained from the questionaries. The samples were drawn through the random sampling technique comprising of the third grade students of Senior High School in the northern coast of Central Java. The statistic method being used for analyzing the data is the multiple regression analysis. The study found that 77.8% of the respondents or as many as 1.722 students have interest to study further in the university or college and 19.2% of respeondents want o work immediately after graduating from High School. Based on teh level of study from the total number of students willing to continue their study, as many as 1.171 students of 68% choose S1 program and 444 students or 25.8% choose D3 program. From the total number of students who have interests to study further, only 36.8% of respondents or 814 students have known about Unimus. Therefore Unimus still has a big task to inform most of the prospective students (63.2%) if it wants to have more students in the coming years. The most significant source of information is brochure from which 243 students (29.9%) know Unimus and the least significant is newspaper with just 4.2% respondents.

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