Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Teknomatika (Jurnal Teknologi dan Informatika)
R. Burham Isnanto
ISB Atma Luhur
Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Penggunaan Pelayanan Sistem Transportasi Umum Bus Berbasis Web Agus Dendi RACHMATSYAH; Benny Wijaya; R. Burham Isnanto; Elly Yanuarti; Ari Amir Alkodri; Riyan Nugraha
Teknomatika Vol 12 No 01 (2022): Teknomatika Vol 12 No 01 Maret 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer PalComTech

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Public transportation is the most important part for people especially those who do not have a private vehicle, from the past until now the public transportation mode bus is still quite popular, such as in Belinyu District, Bangka Regency, Bangka Belitung Islands. Passengers when they want to use this mode of transportation usually wait at the terminal or on the side of the road that is usually used by the bus, payment is made on the way with the bus conductor, the destination is conveyed by the bus conductor along with payment, but problems occur sometimes the bus departure information is not clear because information cannot be accessed direct by passengers not to mention when there are passengers who come from outside the area who often miss the bus and on holidays there is usually a congestion of passengers who do not get a seat because the system is still manual and ineffective. Therefore, a bus service information system is needed by utilizing web-based information technology, so that the information obtained by passengers is clearer, more effective and accessible so that no one misses the bus or the accumulation of passengers who do not get a seat. Where information and transactions can be accessed via the website. In this study using the Rapid application development (RAD) method. With this web-based bus service information system can help customers and improve company services.
PENINGKATAN KINERJA BISNIS USAHA KECIL DAN MENENGAH DENGAN STRATEGI HARGA, PENERAPAN TEKNOLOGI DAN KEWIRAUSAHAAN R.Ferry Bakti Atmaja; Seno Hadi Saputro; R. Burham Isnanto; Ari Amir Alkodri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.271

Abstract

Abstrac : The role of MSMEs in many developing countries such as Indonesia has difficulty in increasing their output because they are unable to compete with online stores. Pricing strategy is a way to maintain the liquidity of a company. Utilization of Information Technology in MSMEs is needed considering the low utilization of Information Technology caused by low understanding of the benefits of Information Technology. Marketing strategies must be applied to small and medium-sized businesses so that their trade turnover remains stable with innovations and new breakthroughs being carried out. The purpose of this study was to determine the effect of pricing strategies, application of technology, and entrepreneurial ability on MSME business performance. The research method was conducted by distributing questionnaires to 110 respondents and using 4 hypotheses. Several tests were conducted including validity test, reliability test, nromality test, multicollinearity test, heteroscedasticity test, coefficient of determination Test, T test and F test. The final result of the study is from the coefficient of determination test has an adjusted R square of 0.602 means that 60.2% of the three variables can explain the variance of business performance variables, for the remaining 39.8% explained other variables. From the calculation of F obtained F count value 56,000 greater than F table 2.69 means that the variable price strategy, application of technology, and entrepreneurial ability have a simultaneous effect on business performance
Pengaruh Marketing Mix Terhadap Kepuasan Dan Loyalitas Konsumen Generasi Muda R.Ferry Bakti Atmaja; Seno Hadi Saputro; R. Burham Isnanto; Ari Amir Alkodri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.326

Abstract

The younger generation is increasingly playing an important role in many areas of life in line with the development of science and technology. In the economic field, youth has played a role as an economic driver, both as a businessman and as a potential target market for company owners. By understanding the right marketing strategy according to the character of this segment, the company will be able to gain increased market share and long-term profits. This research is a quantitative study intending to find the effect of the marketing mix strategy consisting of Product, Price, Place, Promotion, People, Process and Physical Evidence on customer satisfaction and loyalty in the culinary field. Data was collected using a questionnaire technique and analyzed through Moderated Regression Analysis. The results of this study are that Promotion has an effect of 0.374 on loyalty, People has an effect of 0.172 and Place has an effect of 0.240 while other factors cannot be proven to have an effect. The Satisfaction variable is only able to mediate and strengthen the influence on the People factor
Co-Authors Agus Dendi Rachmatsyah Ari Amir Alkodri Benny Wijaya Elly Yanuarti R.Ferry Bakti Atmaja Riyan Nugraha Seno Hadi Saputro