Article Per Year (5 Year)
p-Index From 2021 - 2026
2.339
P-Index
This Author published in this journals
All Journal CERMIN: Jurnal Penelitian RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Journal La Sociale AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah el-Amwal International Journal Of Economics Social And Technology J-EBI Jurnal Ekonomi dan Bisnis Islam Mutiara: Jurnal Penelitian dan Karya Ilmiah Student Research Journal Ulil Albab
Kusmilawaty Kusmilawaty
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Digital Business Transformation in Response to Global Business Dynamics at Mochi Mami MSMEs Bunga Amirah; Kusmilawaty Kusmilawaty; Nur Ahmadi Bi Rahmani
International Journal Of Economics Social And Technology Vol. 5 No. 2 (2026): June, 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v5i2.2083

Abstract

Global economic uncertainty and raw material inflation challenge the sustainability of conventional culinary MSMEs. This study examines the digital business model transformation of Mochi Mami using the Business Model Canvas (BMC) framework and the Zero Marginal Cost Society paradigm. A qualitative case study approach was employed, with data collected through in-depth interviews with the business owner and 10 participants of the online recipe class, complemented by sales documentation and social media observations. The findings reveal a fundamental transformation from a product-based business to a knowledge-based business through digital recipe education. This strategy enabled the business to attract more than 6,000 participants within one year and expand its market to Malaysia, Vietnam, and the Philippines while significantly reducing dependence on fluctuating raw material costs. The transformation also strengthened business resilience by creating a scalable digital learning ecosystem with near-zero marginal costs. This study contributes to the literature by demonstrating how digital knowledge assets can serve as an alternative business model for culinary MSMEs to enhance sustainability and competitiveness. Practically, the findings provide a strategic reference for MSMEs seeking to improve resilience through digital business model innovation in the digital economy era.  
Co-Authors Alda Amelia Siregar Bunga Amirah cindy shelina Dharma, Budi Hamimi Marha Indri Andini Intan Fitri Panisa Harahap M. Ihsan Fatwa Marliyah Mega Hanipa Nasution Muhammad Arif Nur Ahmadi Bi Rahmani Ranti Oyana Rapika Rapika Rizky Nabila Tanjung Selvia Selvia Sri Sudiarti Thiffany Agun Salfiana Tuti Anggraini