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User Experience Analysis of ShopeeFood Service Using Google's HEART Framework Oktarina, Felicia; Handoyo, Emanuel Ristian; Rahayu, Flourensia Sapty
Teknika Vol. 14 No. 1 (2025): March 2025
Publisher : Center for Research and Community Service, Institut Informatika Indonesia (IKADO) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/teknika.v14i1.1141

Abstract

The proliferation of online food delivery services has intensified the importance of user experience (UX) in determining business success. Since its launch in Indonesia in 2021, ShopeeFood, integrated within the Shopee application, has been competing with established players like GoFood, necessitating a comprehensive understanding of its user experience factors. This study employed Google's HEART Framework to evaluate the user experience of ShopeeFood through a goals-signals-metrics process, encompassing five key variables: Happiness, Engagement, Adoption, Retention, and Task Success. A mixed-method approach was implemented, combining quantitative data collection through questionnaires (n=100) with qualitative insights from user interviews, establishing a minimum target threshold of 70% for each measured variable. Statistical analysis revealed that most HEART variables demonstrated mean values falling within the "high" to "very high" categories; however, a notable exception was observed in the Retention variable, which failed to meet the predetermined minimum threshold of 70%. The findings indicate positive user reception of ShopeeFood across multiple experience dimensions, while highlighting specific challenges in user retention. To address these challenges, the study suggests implementing targeted retention strategies such as loyalty programs and enhanced user engagement initiatives. These strategies aim to transition users from promotion-driven engagement to value-based loyalty, thereby improving long-term user retention and solidifying ShopeeFood's competitive position in the market.
Evaluasi Pengalaman Pengguna Platform Tiktok dan YouTube pada Mahasiswa: Pendekatan User Experience Questionnaire (UEQ) Siregar, Silvia Melani; Dwita, Elsa; Pradnyayanti, Gusti Ayu Agung; Pranisti, Elvania; Handoyo, Emanuel Ristian
KONSTELASI: Konvergensi Teknologi dan Sistem Informasi Vol. 5 No. 1 (2025): Juni 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/konstelasi.v5i1.11917

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengalaman pengguna terhadap platform TikTok dan YouTube di kalangan mahasiswa dengan menggunakan pendekatan User Experience Questionnaire (UEQ). Evaluasi dilakukan terhadap enam dimensi utama: daya tarik, kejelasan, efisiensi, ketepatan, stimulasi, dan kebaruan. Responden terdiri dari 146 mahasiswa berusia 18–25 tahun. Hasil analisis deskriptif menunjukkan bahwa kedua platform memperoleh skor rata-rata netral hingga positif, dengan YouTube menunjukkan nilai lebih tinggi pada kejelasan, stimulasi, dan keandalan, sedangkan TikTok unggul pada aspek daya tarik visual. Analisis uji-t dilakukan untuk mengetahui perbedaan signifikan antara kedua platform, dan hasilnya menunjukkan bahwa hanya dimensi daya tarik yang memiliki perbedaan signifikan secara statistik (p = 0,0267). Lima dimensi lainnya tidak menunjukkan perbedaan yang signifikan meskipun terdapat variasi nilai. Secara keseluruhan, hasil penelitian ini menunjukkan bahwa baik TikTok maupun YouTube dinilai memberikan pengalaman pengguna yang cukup baik, meskipun terdapat perbedaan persepsi dalam dimensi tertentu. Evaluasi ini diharapkan dapat memberikan masukan bagi pengembang aplikasi dalam meningkatkan kualitas desain dan fitur platform berdasarkan preferensi pengguna.