Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Quantitative Economics and Management Studies
Novita Lasri KS
Faculty of Economics and Business, University of Labuhanbatu, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of the Effect of Brand Equity Dimensions on Honda Vario Purchase Decisions Among FEB ULB Students Novita Lasri KS; Elida Florentina Sinaga Simanjorang; Yudi Prayoga
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.32 KB) | DOI: 10.35877/454RI.qems951

Abstract

This research applies quantitative descriptive nature, which aims to determine the effect of brand awareness, brand associations, perceived quality and loyalty on purchasing decisions. The population in this study were students who used Honda Vario among FEB ULB as many as 1143 people. Then, the sample in this study was 92 students and used the Slovin formula. The data analysis used is descriptive quantitative, multiple linear analysis, hypothesis test and classical assumption test. And the results of the multiple linear equation research show that Y= 0.219 + 0.039X 1 + 0.228X 2 + 0.437X 3 + 0.586X 4 + e. The t-test (Partial) shows that brand awareness and brand associations have a positive and not Sig effect, while the perception of quality and brand loyalty has a positive effect and Sig. The f test shows that the research results have a positive influence and Sig on purchasing decisions simultaneously. The R2 test shows that the effect of the independent variable on the dependent variable is 0.634 or 63.4%, and 36.6% is not part of the research variable.
Co-Authors Elida Florentina Sinaga Simanjorang Yudi Prayoga