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All Journal Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Pelita: Jurnal Pengabdian kepada Masyarakat
Diana Permata Sari
Universitas Boyolali
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH MARKETING MIX TERHADAP PENJUALAN ANEKA SWALAYAN DI SIMO BOYOLALI Diana Permata Sari; Unna Ria Safitri; A. Fidhdiarr Ariestanto
EKOBIS Vol 10 No 1 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i1.588

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh secara parsial maupun simultan dengan variabel produk, harga, tempat dan promosi terhadap penjualan Aneka Swalayan di Simo Boyolali. Sampel penelitian ini adalah konsumen yang berkunjung atau konsumen yang datang membeli produk di Aneka Swalayan dengan teknik accidental sampling jumlah sampel sebanyak 100 renponden. Pada penelitian ini teknik analisis data menggunakan analisis regresi linier berganda. Secara parsial variabel produk, harga, tempat dan promosi berpengaruh secara signifikan terhadap penjualan Aneka Swalayan di Simo Boyolali. Hasil penelitian uji-F yaitu F hitung sebesar 16,037 > F tabel sebesar 0,195 pada tingkat signifikasi 0,000 < 0,05, sehingga menunjukan variabel produk, harga, tempat dan promosi secara simultan berpengaruh terhadap penjualan Aneka Swalayan. Hasil perhitungan koefisen diterminasi (R2) yaitu 0,403 hal ini menunjukan bahwa besarnya pengaruh marketing mix (bauran pemasaran) terhadap penjualan Aneka Swalayan di Simo Boyolali sebesar 40,3%, sedangkan 59,7% dipengaruh variabel diluar penelitian seperti peningkatan penjualan, kepuasan konsumen dan keputusan pembelian konsumen.
Pemanfaatan Media Sosial Facebook dan Instagram Sebagai Upaya UMKM Sumber Rejeki Dalam Mempertahankan Usahanya di Masa Pademi Covid-19 Diana Permata Sari; Sri Hartini
Pelita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2021): Pelita: Jurnal Pengabdian kepada Masyarakat
Publisher : Perkumpulan Kualitama Edukatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.922 KB)

Abstract

Micro, Small and Medium Enterprises (MSME) are businesses capable of encouraging the Indonesian economy to become better and more advanced. One of the MSME that still survived during the covid-19 period is the Sumber Rejeki MSME by producing onion crackers in Papringan Village, Kaliwungu District, Semarang Regency. So far, the marketing carried out by Sumber Rejeki MSME is still conventional, so the sales are still very low. Therefore, a new strategy is needed to develop MSME by using promotion through social media, Facebook and Instagram. Through social media, Facebook and Instagram can help MSME to promote their products. The output of this Community Service Program (CSR) activity is that it can help MSME to expand market share and increase sales turnover at MSME even though they have not been seen significantly. The benefits obtained from this activity are MSME becoming aware of technological developments and MSME have the skills to promote their products through social media, Facebook and Instagram. In addition, this activity is more cost effective and time efficient because it is carried out online.
Co-Authors A. Fidhdiarr Ariestanto Safitri, Unna Ria Sri Hartini