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All Journal Jurnal Administrasi Publik (JAP) Bantenese Jurnal Pengabdian Masyarakat
Delly Maulana
Program Studi Administrasi Negara Universitas Serang Raya
Humanities Social Sciences

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Pendampingan UMKM Berbasis E-Commerce dan Packaging di Desa Mancak Kabupaten Serang Ichsan Adil Prayogi; R Nia Kania Kurniawati; Delly Maulana
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 1 (2023): Bantenese : Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v5i1.6595

Abstract

This research is motivated by community service activities (student work lectures) carried out by Serang Raya University students, where one of the main targets is to find out how business communication is carried out by MSMEs Onion sticks from Mancak Village and to improve MSMEs to become more advanced. By using qualitative research methods and a case study approach, using Fatimah, who is the founder of this UMKM, and Febby Fitriani as the owner, the author finds that the UMKM Sticks of Mancak Village initially only used interpersonal communication by entrusting their products to stalls. around. Since it was founded in 2015, it was only in 2022 or to be precise after the service activities carried out by Serang Raya University students, this Stick MSME began rejuvenation with new packaging which had a positive impact on increasing product sales. In 2022, MSME Onion Sticks will start selling via the e-commerce Shopee, but with the complexity of e-commerce tools and the need for the latest or additional gadgets, therefore marketing through e-commerce has not run optimally. The SWOT analysis is also attached at the end of the discussion to provide positive input for the MSME Sticks of Mancak Village, particularly, and MSMEs for food products in general
Formulasi Kebijakan Pengembangan Pariwisata di Provinsi Banten Delly Maulana; Bambang Pujiyono; Rudi Subiyakto
Jurnal Administrasi Publik Vol 14, No 2 (2023): JURNAL ADMINISTRASI PUBLIK
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jap.v14i2.22653

Abstract

To increase economic growth and have an impact on society, one of which is through tourism development. Indeed, tourism in Banten Province has very good potential, both from coastal, mountain, religious, and cultural tourism. For example, Banten Province is one of the areas designated as the Tanjung Lesung Special Economic Zone. But now this area is no longer a strategic program of the Central Government. Apart from that, Banten also has religious tourism in the Old Banten area which has become a pilgrimage destination. Banten also has cultural and natural tourism, namely traditional Baduy tourism which has quite an interesting appeal for tourists who want to learn about the characteristics of the typical Baduy people. Therefore, with very good potential, it is necessary to have a comprehensive policy formulation so that this potential can develop significantly while at the same time providing maximum impact on increasing local revenue in each Regency/City in the Banten Province region and providing local community welfare. The method used in this study is a qualitative method using primary and secondary data and using data analysis techniques with the help of Atlas Ti software (looking for potential, problem identification, and policy alternatives) and Process Hierarchy Analysis (AHP) to find recommendations that are prioritized and most the best to be the solution for tourism development in Banten Province. This research will provide an overview of the potential and policy formulation for tourism development in Banten Province.
Co-Authors Bambang Pujiyono Ichsan Adil Prayogi R Nia Kania Kurniawati Rudi Subiyakto, Rudi