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All Journal Jurnal Ilmiah Wahana Pendidikan Sevaka: Hasil Kegiatan Layanan Masyarakat
Maya Anggraeni
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Pengaruh Biaya Produksi, Biaya Promosi Dan Volume Penjualan Terhadap Laba Pada PT. Unilever Tbk Periode 2017-2021 Dea Ratna Puspita; Fazhar Sumantri; Mu’mina Mu’mina; Maulidia Hilmiar; Ivontiana Nganus; Maya Anggraeni; Dhelvia Devitha Shalihah
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 9 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.318 KB) | DOI: 10.5281/zenodo.6644260

Abstract

In this digital era, most companies are already using advanced technology in all things, including in producing goods that already use machines and promoting goods through the internet. This research is used to analyze the effect of production costs, promotions and sales volume on profits. This study uses quantitative research methods, using company secondary data by taking financial data at the company PT Unilever Tbk through the official website. In this study, it is explained how much influence the production costs, promotion costs and sales volume will have on the profit to be achieved. There is an f test which shows that the variables of production costs, promotion costs and sales volume have a significant effect on profit. The results of the research that the variables of production, promotion, and sales volume have a joint effect of 89.2% on the company's profit variable and the remaining 10.8% are influenced by other variables outside of this study.
Inovasi Kaldu Bubuk Reket: Diversifikasi Produk Olahan Udang Rebon Hasil Pendampingan Mahasiswa KKN Desa Wotgalih, Kecamatan Yosowilangun, Kabupaten Lumajang Muhammad Sohibus Syaifi; Sabrina Farida Burhani; Audy Putri Olivia; Maya Anggraeni
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 4 No. 3 (2026): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v4i3.931

Abstract

Wotgalih Village, Yosowilangun Subdistrict, Lumajang Regency is a coastal village with significant potential in Terasi Reket, a processed rebon shrimp product that has become a distinctive local commodity. However, reliance on a single type of processed product has prevented the added value of local fishery resources from developing optimally, both in terms of product variation and year-round production stability. In response, the Community Service Program (KKN) team of Institut Teknologi dan Bisnis Widya Gama Lumajang carried out a product diversification program in the form of rebon shrimp powdered broth as a natural flavoring, in collaboration with the micro, small, and medium enterprise (MSME) UD Libas. The activity was carried out through three main stages: planning, implementation, and evaluation, covering product formulation trials, production practice, packaging and label development, as well as assistance in digital marketing and simple bookkeeping for the MSME. The results show that the rebon shrimp powdered broth product was successfully developed with a distinctive savory flavor different from the previous product, has been packaged and given an attractive label, and has been handed over to UD Libas to be marketed independently. This program proved to provide economic added value for the MSME actor in Wotgalih Village, while also serving as a model for local-potential-based fishery product diversification that can potentially be replicated in other coastal villages with similar characteristics.
Co-Authors Audy Putri Olivia Dea Ratna Puspita Dhelvia Devitha Shalihah Fazhar Sumantri Ivontiana Nganus Maulidia Hilmiar Muhammad Sohibus Syaifi Mu’mina Mu’mina Sabrina Farida Burhani