Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Wahana Pendidikan International Journal on Educational Issues (IJEI)
Maulia Pratiwi
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penerapan Attention, Interest, Desire, Action (AIDA) Terhadap Komunikasi Pemasaran Kerajinan Tangan Nia Kania Kurniawati; Nurprapti Wahyu Widyastuti; Muhammad Ihsan Alifi; Maulia Pratiwi; Hairun Nisa; Ibnu Chalis Maulana
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 9 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.786 KB) | DOI: 10.5281/zenodo.6753835

Abstract

Tegal Village, Keragilan District, has many programs on farmer groups, women's dharma, handicrafts and others. This research uses a qualitative method by referring to AIDA is Attention: the shortcomings of the marketing aspect, this is what is found in handicraft products there is no special message or brand owned; Interest: has had a better point for the role of the village head who often encourages his community to participate in competitions either held by the government or companies; Desire: residents have the disadvantage of letting an exhibition boutique guard or a keeper selling goods just sell without understanding the concept of marketing communication, then what is the action aspect: residents do not understand how a buyer's habits can influence in determining the decision to buy the product or not. Suggestions in this study the need for some actions tailored to AIDA-based marketing communications
Women and Customary Rituals in The Neres Tradition Maulia Pratiwi; Naniek Afrilla Framanik; Ail Muldi
International Journal on Education Issues Vol. 1 No. 2 (2025): JULY
Publisher : CV Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/dnbzrw63

Abstract

The purpose of this study was to describe and analyze the Neres tradition as part of a series of Seren Taun ceremonies in Kasepuhan Citorek, an Indigenous community of Banten Kidul located in the Mount Halimun Salak National Park (TNGHS). This tradition serves as a ritual of self-purification before the implementation of Seren Taun as well as believed to be able to resist reinforcements, prevent pagebluk, and maintain the fertility of agricultural products. The research uses qualitative approach with post-positivistic paradigm and ethnographic method of communication. Data were collected through observation, interviews, documentation, and triangulation. The results showed that the Neres tradition has more meaning than just the practice of physical hygiene, but is full of symbols that reflect the values of prosperity, chastity and attachment to ancestors. In-depth analysis shows that cleaned household appliances - such as hihid, seeng, Dipper, pangarih, dulang, Basom, and boboko—are not only seen as utilitarian objects, but also symbols of well-being and the continuity of domestic life. This cleansing procession affirms the role of women as Guardians of domestic harmony as well as liaisons between Indigenous values that are passed down through generations. In addition, the use of natural elements such as palias grass, ash from upstream rice, and mulang water strengthens the spiritual dimension that unites humans with the surrounding nature. Thus, the Neres tradition can be understood as a communication ritual that contains symbolic messages, affirms the central role of women in the preservation of culture, and represents the collective identity of the Kasepuhan Citorek community that persists in the midst of changing times.
Co-Authors Ail Muldi Hairun Nisa Ibnu Chalis Maulana Muhammad Ihsan Alifi Naniek Afrilla Framanik Nia Kania Kurniawati Nurprapti Wahyu Widyastuti, Nurprapti