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All Journal Jurnal Mandiri Indonesian Journal of Society Engagement (IJSE) Jurnal Mahasiswa Mengabdi (JIMAWAbdi)
Oki Iqbal Khair
Fakultas Ekonomi dan Bisnis, Universitas Pamulang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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 1 
Marketing Mix Strategy of Culinary MSMEs in South Tangerang City During the Covid-19 Pandemic Syamruddin Syamruddin; Ruknan Ruknan; Oki Iqbal Khair
Jurnal Mandiri : Ilmu Pengetahuan, Seni, dan Teknologi Vol 6 No 1: Juni 2022
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v6i1.207

Abstract

This study aims to determine the development of Culinary SMEs in South Tangerang City. In addition to knowing the marketing mix strategy in the management of Culinary MSMEs in South Tangerang City during the Covid-19 Pandemic. This research method is qualitative. The research was conducted on Culinary SMEs in South Tangerang City. Determination of the informant as the selected data source using purposive sampling technique. Collecting data using observation, interview and documentation techniques. The validity of the data is obtained through credibility, transferability, dependability, and confirmatory. Qualitative data analysis: data reduction, data exposure, and drawing conclusions. The results showed that: 1) The number of Culinary MSMEs in South Tangerang City in 2021 amounted to 28,036, with details: Pamulang District 5.552, Setu District 2,084, Ciputat District 4,235, Ciputat Timur District 3,754, Serpong District 4,274, North Serpong District 2,911, and Pondok Aren District 5,226. The number of Culinary MSME workers in South Tangerang City is very large, namely 51,095 people. Then the total turnover of Rp. 3,933,700,000,000,-. 2) The marketing mix strategy carried out by Culinary MSMEs in South Tangerang City during the Covid-19 Pandemic, namely: in terms of products, in addition to offering new products, innovations are also made to existing products so that they are more attractive to consumers; in terms of price, many Culinary MSME managers make adjustments; in terms of promotion, in addition to giving discounts, promotions are carried out through word of mouth, networking for the Culinary MSME community and online; from the place side, from the place side, the sales system carried out during the Covid-19 pandemic is more limited in nature, the Culinary MSME managers use more facilities through the online system.
Meningkatkan Jiwa Leadership Siswa SMA Muhammadiyah 8 Ciputat dalam Manajemen Perencanaan Berwirausaha Endang Susilo Wardani; Oki Iqbal Khair; Reza Octovian; Diana Riana Harjayanti; Nelwati Tanius
Indonesian Journal of Society Engagement Vol. 3 No. 1: April 2022
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v3i1.76

Abstract

The main problem, which is commonly faced is the concerns in running an entrepreneur and the lack of leadership spirit that grows in the student environment. We try to motivate and provide counseling that the spirit of leadership needs to be grown and nurtured early on, especially in entrepreneurship.  Let us not be afraid to start but seize the opportunities that exist accompanied by strong intentions. Strong desire can be the driving force of our start in entrepreneurship Is expected by providing counseling to improve the Spirit of Leadership of Muhammadiyah 8 High School students. Ciputat in the management of entrepreneurship planning can foster the spirit of leadership as well as this becomes the expected external with the implementation of this PkM.
Meningkatkan Kualitas Pendidikan pada SDM Tenaga Pendidik Oki Iqbal Khair; Diana Harjayanti; Ambar Widya Lestari
Indonesian Journal of Society Engagement Vol. 3 No. 2: Agustus 2022
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v3i2.80

Abstract

The main problem faced in implementing a good education pattern is digital development which is increasingly fast today and affects every line of life, including the world of education. Through community service activities carried out by lecturers of Pamulang University, the Management study program is expected to provide direct benefits to the community in the environment the Al-Mukhlishin Cares Community Foundation, Pesona Pamulang Housing, RT 002 RW 15, Pondok Petir Village, Bojongsari District, Depok, West Java 16517. The implementation of this community service activity is an effort to produce a smart and quality community through good parenting and education, through improving the quality of education because this is very much needed by a nation that wants to advance because quality education can support development in all fields.
Pelatihan Dan Penyuluhan Untuk Mencetak Generasi Sumber Daya Manusia Yang Unggul Syarifah Ida Farida; Iskandar Zulkarnain; Oki Iqbal Khair; Amirudin Amirudin; Muhamad Nurhamdi
Jurnal Ilmiah Mahasiswa Mengabdi (JIMAWAbdi) Vol 1, No 2 (2021): Jurnal Ilmiah Mahasiswa Mengabdi (JIMAWAbdi)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.371 KB) | DOI: 10.32493/jmab.v1i2.12319

Abstract

Kegiatan pegabdian kepada masyarakat ini bertujuan untuk memberikan pelaitihan dan penyuluhan untuk mencetak generasi Sumber daya manusia yang unggul. metode yang digunakan dalam kegiatan ini berupa pelatihan dan dorongan motivasi yang disampaikan dalam bentuk ceramah dan audiensi yang dilakukan secara tatap muka. Adapun yang menjadi objek dalam kegiatan ini adalah para Santri Rumah Tahfizh Zaid bin Tsabit. serta  kegiatan ini dilaksanakan di Aula Rumah Tahfizh Zaid bi Tsabit yang beralamat di  Desa Kabasiran Kecamatan Parung Panjang Kabupaten Bogor. Hasil menunjukkan bahwa setelah pelaksanaan kegiatan ini para santri menunjukan  meningkatnya dorongan semangat untuk terus belajar di Rumah tahfizh zaid bin tsabit serta memahami betapa pentingnya memiliki sumber daya manusia yang  unggul yang mampu bersaing secara nasional maupun global, serta menjadi manusia yang bermanfaat bagi sesamanya, keluarganya, agama serta bangsa dan negara Kata Kunci: Pelatihan; Penyuluhan; SDM; Unggul
Meningkatkan Kreativitas Remaja Melalui Motivasi dan Pelatihan pada Remaja Komplek Pesona Pamulang Pondok Petir Depok Ambar Widya; Diana Azwina; Oki Iqbal Khair
Indonesian Journal of Society Engagement Vol. 4 No. 1: April 2023
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v4i1.118

Abstract

Creativity plays a major role in improving the welfare and quality of human life. Creativity for teenagers is needed because creativity bridges us towards a more advanced future. With creativity, young people can develop their ability to be entrepreneurs in order to open new jobs for the unemployed and young people who have no experience in business or other fields. In this case, we, a team of PKM lecturers from the Management Study Program, Pamulang University, have held a PKM activity with the theme "Increasing Youth Creativity Through Motivation and Training". Solutions to problems that will be carried out in this PKM include preparation, organization, education and training, self-empowerment and integration, implementation and termination. The output targets in this PKM are PKM journals and online news which are expected to contribute to improving the quality of human resources, especially teenagers at the Pesona Pamulang Pondok Petir Complex, Depok RW 15, Pondok Petir Village, Bojongsari District, Depok, West Java.
Co-Authors Ambar Widya Ambar Widya Lestari Amirudin Amirudin Diana Azwina Diana Harjayanti Diana Riana Harjayanti Endang Susilo Wardani Iskandar Zulkarnain Muhamad Nurhamdi Nelwati Tanius Reza Octovian Ruknan Ruknan Syamruddin Syamruddin Syarifah Ida Farida