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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Abdimas Bina Bangsa Journal of International Conference Proceedings
Cempaka Paramita
University Of Jember
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENDAMPINGAN UKM WARUNG TA CAFE: PENINGKATAN MANAJEMEN USAHA DALAM MENGHADAPI PERSAINGAN Cempaka Paramita; Fajar Destari; Kristian Suhartadi Widi Nugraha
Jurnal Abdimas Bina Bangsa Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.611 KB) | DOI: 10.46306/jabb.v3i1.197

Abstract

The coffee shop business in Indonesia has shown significant development accompanied by intense business competition in recent years, in line with the current trend of coffee shop business that has spread nationwide, including in Jember Regency. However, since the Covid-19 pandemic era, not a few coffee shop businesses have been forced to go out of business, especially at the SME level, because they cannot manage their business properly. One of the UKM coffee shops in Jember is Warung Ta Café which has a lot of potential to be developed. However, business management or management is still not carried out professionally, so that assistance is needed through the provision of management consulting and training, especially operations / production, marketing, finance, human resources and risk management. The form of business assistance is through the provision of intensive consultation and training as well as assistance in adding several main production tools and strengthening product branding so that these SMEs can survive in the midst of competition
PENINGKATAN PREFERENSI MEREK PADA PRODUK KOSMETIK BERBASIS DESAIN KEMASAN VISUAL, KUALITAS PRODUK, SERTA NILAI PELANGGAN Cempaka Paramita; Mochammad Farid Affandi; Fauzia Tysia Arini; Kristian Suhartadi Widi Nugraha
Management Insight: Jurnal Ilmiah Manajemen Vol 17, No 1 (2022): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.17.1.40-59

Abstract

The world’s cosmetic industry, including Indonesia, has experienced significant development in recent years in line with the increasing consumption of cosmetic products. Manufacturers of local cosmetic brands have to face fierce competition from non-local brands. Therefore, it is necessary to increase consumer brand preference. This study analyzes the increase in brand preference based on visual packaging design, product quality, and customer value on Wardah, as one of the most liked and popular local cosmetic brands in Indonesia. The sample consisted of 150 respondents who were taken using purposive sampling technique. The data analysis method used in this study is multiple linear regression analysis of latent variables with a confirmatory approach or Confirmatory Factor Analysis (CFA). The results of this study indicate that visual packaging design, product quality, and customer value significantly increase brand preference.  
The Effect of Product Knowledge, Price, and Product Design on Batik Banyuwangi Repurchase Intention Cempaka Paramita; Gusti Ayu Wulandari; Vanya Pinkan Maridelana; Rosa Nuril Safitri; Yuliani Anas Maliki
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1246

Abstract

Batik is one of the most famous arts of Indonesia's cultural heritage, which has thousand of motifs and pattern originating from different regions. Each region has its own Batik motif, including Banyuwangi. Banyuwangi is one of the regents in East Java, Indonesia. Banyuwangi has 21 unique batik motifs that are recognized locally as well as around the world. The objective of this study is to examine the effect of product knowledge, price, and product design on repurchase intention of Batik Banyuwangi. The sample consisted of 114 respondents. This sample was selected using a non-probability sampling method, i.e., purposive sampling. Research data was collected using both online and offline surveys. Multiple linear regression analysis was used to analyze the data. The results show that product knowledge, price, and product design have a significant partial impact on Batik Banyuwangi's repurchase intentions.
Co-Authors Fajar Destari Fauzia Tysia Arini Gusti Ayu Wulandari Kristian Suhartadi Widi Nugraha Mochammad Farid Affandi Rosa Nuril Safitri Vanya Pinkan Maridelana Yuliani Anas Maliki