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All Journal bit-Tech International Journal of Data Science, Engineering, and Analytics (IJDASEA)
Eristya Maya Safitri
UPN "Veteran" Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management

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Implementation of System Dynamics to Increase Successful Utilization of E-Commerce with Marketing and Innovation Capability in MSMEs Anindo Saka Fitri; Seftin Fitri Ana Wati; Eristya Maya Safitri; Anita Wulansari; Dhian Satria Yudha Kartika
Internasional Journal of Data Science, Engineering, and Anaylitics Vol. 2 No. 1 (2022): International Journal of Data Science, Engineering, and Analytics Vol 2, No 1,
Publisher : International Journal of Data Science, Engineering, and Analytics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ijdasea.v2i1.18

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economic development of many cities around the world. The role of MSMEs can encourage equitable economic development which is one of the main pillars of the ASEAN Economic Community (AEC). But unfortunately, there are still many people who do not know how to market a new product and have a large market potential by using internet technology. The ongoing COVID-19 pandemic is causing changes in individual habits which also has the opportunity to permanently influence market developments in the coming years. Many people choose to shop online using e-commerce. The role of e-commerce is very influential in improving the performance of MSMEs. There are several variables in the successful use of e-commerce, including internal and external inhibiting and supporting variables. This study applies the system dynamics method to link the variables of success in the use of e-commerce with variables related to the performance of MSMEs. The results of this study are the success of the use of e-commerce is interrelated with marketing and innovation capability which has a positive effect on the performance of MSMEs. This research is expected to increase the success of using e-commerce in MSMEs, especially in Indonesia.
Evaluation of IT Resource Management Capability Using COBIT 5 on Subdomain EDM04 and APO07 Carissa Renatasari; Anita Wulansari; Eristya Maya Safitri
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2595

Abstract

The Population and Civil Registration Office of Sidoarjo Regency is a government agency that implements performance-based management, focusing its activities on service excellence and utilizing information technology in its services such as the Population Administration Information System (SIAK) and "Plavon". However, there are problems that hinder progress include low public awareness in updating population data, insufficient staff based on Permenpan standards, and the focus on technology-based service innovations. To address these, employees are key in community education and supporting priority programs. This research aims to evaluate the level of IT resource management capability at Disdukcapil Sidoarjo using the COBIT 5 framework, focusing on EDM04 (Ensure Resource Optimisation) and APO07 (Manage Human Resources). The methods used based on the COBIT 5 Assessment Process. Both EDM04 and APO07 processes achieved Level 1 Performed Process with "Largely Achieved" status. EDM04 scored 72% overall (69% Base Practices, 75% Work Products), while APO07 scored 64.4% overall (53.7% Base Practices, 75% Work Products). The final results of both scores fall into the "Largely Achieved" category. There is a capability gap between the current condition (as is) and target expectations (to be) of four levels in the EDM04 process and one level in the APO07 process, so improvement recommendations are provided to achieve the expected level. This research provides an overview of current conditions and improvement recommendations to enhance the effectiveness of IT resource management at Disdukcapil Sidoarjo.
Co-Authors Anindo Saka Fitri Anita Wulansari Carissa Renatasari Dhian Satria Yudha Kartika Seftin Fitri Ana Wati