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All Journal Majalah Ilmiah Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Ahmad Nuh
Sekolah Tinggi Ilmu Syariah Al Wafa
Economics, Econometrics & Finance Social Sciences

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Pengaruh Pengetahuan Kewirausahaan, Persepsi Risiko, Lingkungan Teknologi Terhadap Minat Berwirausaha Finantyo Eddy Wibowo; Tina Nurdiani; Ahmad Nuh
Majalah Imiah Manajemen & Bisnis Vol 18 No 2 (2021): Majalah Ilmiah Manajemen dan Bisnis (MIMB)
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.742 KB)

Abstract

This study aims to determine the effect of Entrepreneurship Knowledge, Risk Perception and Technology Environment on Entrepreneurial Interests of STIS Al Wafa Bogor Students. The population used was 102 students with a sample of 50 respondents. This type of research is descriptive quantitative. Data collection technique using questionnaires, observations and interviews. Data analysis in this study used Multiple Linear Regression Analysis and classical assumption test using SPSS ver 26 program application. The sampling technique was purposive random sampling. Based on the results of the goodness of fit test, the independent variables tested individually that have a dominant influence on Entrepreneurial Intention are Entrepreneurial Knowledge and Technological Environment. Meanwhile, Risk Perception has no significant effect on the Entrepreneurial Intention
The Influence Of Customer Commitment, Halal Awareness, And Perceived Value On Repurchase Intention Of Coto Makassar Dinda Nada Kamilah; Nurul Asmi; Ahmad Nuh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5901

Abstract

This study explores how customer perceived value (CPV), commitment, and awareness of halal standards affect Muslim consumers' repurchase intentions. CPV represents consumers' evaluation of benefits versus costs, with a focus on fostering loyalty and repeated purchases, especially for halal certified items. The research also emphasizes halal awareness, as understanding halal principles influences Muslim consumers' buying decisions. Using a quantitative methodology, the study confirms that CPV strongly impacts both customer commitment and repurchase intention. Additionally, it reveals a significant link between halal awareness and repurchase intention, underscoring the need for businesses to enhance CPV, commitment, and halal education to build loyalty and encourage repeat buying behavior.
Co-Authors Ahmad Nuh Dinda Nada Kamilah Finantyo Eddy Wibowo Mutmainah Arsyad Naning Zuliarti Nurul Asmi Nurvie Fuady Tina Nurdiani