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All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen ORGANIZE: Journal of Economics, Management and Finance Kultura: Jurnal Ilmu Sosial dan Humaniora Demagogi: Journal of Social Sciences, Economics and Education INTERDISIPLIN: Journal of Qualitative and Quantitative Research Interkoneksi: Journal of Computer Science and Digital Business
Ahmad Nuh
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Delivery Services and Service Quality on Consumer Trust in Tiktok Online Stores Alamsyah, Sal Sabila; Syahnur Aida Alifia; Ahmad Nuh
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.22

Abstract

Online stores have become one of the most important aspects in the world of e-commerce, with increasing attention to factors that affect customer confidence in online transactions. The study aims to investigate the impact of service quality and customer satisfaction on customer confidence in the TikTok online store. The method used involves the use of online surveys using data filling forms (Google Forms) to users of the online shop. The data collected is analyzed using regression analysis to evaluate the relationship between independent variables (service quality and client satisfaction) and dependent variables. (customer trust). The results show that good service quality and customer satisfaction levels positively affect the level of customer confidence in TikTok online stores. These findings show the importance of providing high-quality service and paying attention to customers’ satisfaction to build trust in an e-commerce environment. The uniqueness of the study is the use of online surveys with data filling forms, which enables efficient data collection that can reach respondents from a variety of geographical backgrounds, as well as focusing on TikTok's still relatively new online shopping platform in the e-commerce market, adding insight into factors affecting customer confidence.
Analysis Study of Cultural Aspects on Travel to South Korea Yusila, Anggina; Fatimatuzzahra; Ahmad Nuh
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.23

Abstract

People have been impacted by Korean culture due to its global prominence. This Korean culture, sometimes referred to as the Hallyu phenomenon or Korean Wave, encompasses a variety of mediums including fashion, music, theater, makeup, and more. The purpose of this study is to examine how South Korea's cultural phenomena have influenced all generations and contributed to the country's appeal as a travel destination and perhaps inspire plans to travel to South Korea in the near future. The study employed a quantitative methodology and included 116 respondents from the surrounding area. Google Forms is used for online questionnaire delivery. SmartPLS software is used to process the data. We anticipate that the research's findings will give travelers more knowledge about South Korea's attractions, things to do, and other resources so they may make well-informed travel plans. The study's overall conclusions emphasize the significance of perceived advantages and cultural elements in shaping travel intentions to South Korea. The report also emphasizes how important electronic word-of-mouth is in forming traveler perceptions. The ramifications of these findings extend to destination managers and marketers, who may leverage these insights to create customized marketing campaigns that address the interests and needs of prospective guests.
Effect of Perceived Price, Muslim Service Quality and Halal Certification on Purchase Decision Gacoan Noodles Through Application : Shopee Users Shopeefood Feature Anggriani, Heni; Aang Gunaepi; Ahmad Nuh
Jurnal Ecoment Global Vol. 9 No. 2 (2024): Edisi Agustus 2024
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v9i2.4478

Abstract

Abstract  Objective: This research aims to find out how much influence Perceived Price, Muslim Service Quality and Halal Certification have on Gacoan Noodles Product Purchasing Decisions through the Shopee Food App Customer Case Study Application. Design/Methods/Approach: The sampling in this study used purposive samplings with respondents of 302 people who were resident in various regions of Indonesia and had purchased Gacoan Noodles through a shopee app. In this study, perceived price, Muslim service quality and halal certification as free variables or independent variables while purchasing decisions as bound or dependent variables. The type of research used in this research is a quantitative method. Data analysis using SPSS software 23. Data analysis techniques in this study use data quality testing methods, classical assumption testing and regression testing. Findings: The results of this study show that partially variable perceived price and Muslim service quality have a positive and significant influence on purchasing decisions. As for the halal variable, certification has no positive and significant influence on the purchase decision. Originality/Value: This study  builds  upon  previous  research  that  discusses  the effect of variables that can make customer decision to buy, by adding buy with application delivery food. Practical/Policy implication: This research is expected to provide input for company to maximize factor-factor costumer decision buying product by right strategy. Keywords: Perceived Price, Service Quality, Halal Certification, Purchase Decision
The influence of stalls (24 hours) on interest in shopping at Indomarand Alfamart Hilya zulva; Ahmad Nuh
ORGANIZE: Journal of Economics, Management and Finance Vol. 3 No. 3 (2024): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v3i3.84

Abstract

This research aims to investigate the influence of the availability of 24-hour stalls on interest in shopping at Indomart and Alfamart. The survey method was carried out by distributing questionnaires to visitors to the two stalls in XYZ City. The results of data analysis using multiple linear regression show that the availability of 24-hour stalls has a significant positive influence on interest in shopping at both shops. Apart from that, factors such as location, price and promotions also play an important role in influencing visitors' shopping interest. The managerial implications of this research provide insight to store owners and managers to improve services and marketing strategies to attract more customers. Further research can be carried out by expanding the sample scope and considering other variables that influence visitors' shopping interest.
The Influence of Product Quality on Buying Interest in Tourist Souvenir Shops on the Island of Lombok Rizki Parabi; Romadhon; Ahmad Nuh
ORGANIZE: Journal of Economics, Management and Finance Vol. 3 No. 4 (2024): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v3i4.94

Abstract

This study explores the effect of product quality on the buying interest of tourists in souvenir shops in Lombok through a quantitative research approach. Structured questionnaires were administered to a stratified random sample of 100 tourists, evaluating product quality, buying interest, service quality, store ambiance, pricing, and promotional efforts. Data collection occurred both in person and online, and the relationship between product quality and buying interest was examined with control variables like service quality and pricing. Descriptive statistics summarized the demographics, and multiple regression analysis tested the hypotheses, with reliability and validity confirmed by Cronbach's alpha and factor analysis. Ethical considerations included obtaining informed consent and maintaining anonymity. Despite potential limitations such as response bias and the specificity of findings to Lombok, the study validated the questionnaire and showed high reliability. Regression analysis indicated that product features, social influence, personal innovativeness, effort expectancy, and attitude significantly impact purchase intention. The model accounted for a substantial portion of the variance in purchase intention, offering valuable insights for local entrepreneurs and enhancing the understanding of tourism and consumer behavior.
The influence of Attitude and Perceived Behavior Control on purchase intention at Sambal Bakar (restaurant) Muhammad Faiz Zidan; Ahmad Nuh; Huslan Husada
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 1 (2025): February
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i1.36

Abstract

This study aims to examine the influence of attitude, trust, subjective norms, personal innovativeness, and perceived behavior control on purchase intention at Sambal Bakar, a restaurant. The study will employ the Theory of Planned Behavior (TPB) to understand the relationships between these variables and their impact on customers' intentions to purchase food from the restaurant. The research will be conducted on a sample of customers who have previously visited Sambal Bakar, and data will be collected using a self-administered questionnaire. The findings of this study will provide valuable insights into the factors that influence purchase intention at Sambal Bakar and help restaurant managers develop strategies to improve customer satisfaction and loyalty.
The Influence Of Price Perception And Brand Image On Repurchase Intention Among Street Vendors Ahmad Saputra; Muhammad Bintang; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.14

Abstract

This study focuses on analyzing the effect of price perception and brand image on street vendors' repurchase intentions. In this study, street vendors are considered as subjects who play an important role in influencing consumer repurchase decisions for a product. The results showed that price perception has no significant effect on repurchase intention, but brand image has a positive and significant effect on repurchase intention. This means that street vendors who have a good brand image and are seen as a trustworthy brand can increase consumer repurchase intentions. Therefore, this study provides a strategy to increase consumer repurchase intentions by developing a positive and meaningful brand image.
The Influence Loyalty on Repurchase Interest In Online Shopping At Shopee Alya cahyani; Rima Hafidz Ramadhani; Rizaludin; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 1 (2024): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i1.16

Abstract

Online shopping presents a different environment, atmosphere and experience compared to offline shopping because of the convenience provided when transacting at any location via the internet from a web browser or mobile application etc. This study aims to understand the influence of corporate responsibility, consumer trust, and consumer loyalty on repurchase interest in shopping applications in the digital era. This research involved 138 respondents who were active users of online shopping applications on the application (shoppee). The method used is quantitative using an online survey with a questionnaire designed to measure respondents' perceptions of corporate responsibility, consumer trust, consumer loyalty and repurchase interest. The collected data is then analyzed using appropriate statistical techniques to determine the relationship between these variables. The research method used is quantitative by means of an online survey, with an instrument in the form of a questionnaire that has been specifically designed to measure research variables. This questionnaire includes items designed to measure respondents' perceptions of corporate responsibility, consumer trust, consumer loyalty and repurchase intention. The data analysis carried out shows that responsibility, consumer trust and consumer loyalty have a positive effect on repurchase interest in the Shoppee application. These results indicate that shoppee applications that demonstrate high responsibility, build strong trust with their consumers, and are able to maintain consumer loyalty, tend to have consumers with higher repurchase interest. The results of this research provide important insights for shoppee applications operating in the digital era. By understanding the factors that influence repurchase interest, online shopping applications, namely shops, can design and implement more effective strategies to increase customer retention and long-term profitability.
People’s Purchase Intention Toward Electric Cars M Yosi Ramadan; M Rafi Mudzakky; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.18

Abstract

The aim of this research is to determine the influence of the variables trust, environmental knowledge, gender, perceived behavioral control, and subjective norms on the intention to purchase electric vehicles. This study shows that trust has a significant positive influence on purchase intentions, and people who have high trust in electric vehicle brands are more likely to buy electric vehicles. Environmental knowledge also has a positive impact on purchase intentions, because people who have high environmental knowledge are more likely to buy environmentally friendly electric vehicles. Gender does not have a significant effect on purchase intention, but perceived behavioral control and subjective norms have a significant positive effect on purchase intention. The findings of this research indicate that marketing strategies that consider trust, environmental knowledge, and subjective norms can increase electric vehicle purchase intentions. This research will contribute to the development of more effective marketing strategies for electric vehicle brands.
The influence of Hotel Image on Satisfaction Customer at Penginapan Oyo Muhammad Jahid Lilhaq; Ahmad Nuh; Achmad Tifazza Alfarizi
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.20

Abstract

This research aims to investigate the influence of the hotel image on satisfaction customer at penginapan oyo accommodation. This research uses a quantitative approach using a questionnaire distributed to visitors staying at various Oyo accommodations. The research sample consisted of 105 respondents selected randomly. Data analysis was carried out using a simple linear regression technique to test the relationship between hotel image variables and customer satisfaction. The research results show that hotel image has a significant influence on customer satisfaction at Oyo accommodation. Hotel image variables, such as cleanliness, service quality, available facilities, and comfort, positively contribute to customer satisfaction. These findings highlight the importance of hotel management paying attention to and improving their image in an effort to increase customer satisfaction. The practical implication of this research is that Oyo accommodation can strengthen their image through investing in aspects identified as important for customer satisfaction, thereby increasing their customer loyalty and satisfaction. This research provides a better understanding of the factors that influence customer satisfaction in the hospitality industry, particularly at Oyo Inns, and provides guidance for practitioners to improve the quality of their services and customer experience
Co-Authors Aang Gunaepi Achmad Tifazza Alfarizi Ahmad Farishin Ikhwan Ahmad Nuh Ahmad Saputra Alamsyah, Sal Sabila Alya cahyani Anggriani, Heni Dhea Erfiyani Fatimatuzzahra Hilya zulva Huslan Husada M Rafi Mudzakky M Yosi Ramadan Muhammad Bintang Muhammad Faiz Zidan Muhammad Jahid Lilhaq Mutmainah Arsyad Naning Zuliarti Nurvie Fuady Rima Hafidz Ramadhani Rizaludin Rizki Parabi Romadhon Syahnur Aida Alifia Syifa Hanif Fauziah Yusila, Anggina