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Feasibility Assessment of Cikole Hamlet Through IRTD Assessment Method as Tourism Village In Neglasari Village, Cisompet District, Garut Regency Eka Paramita Marsongko; Yanthi Adriani; Mega Aldora; Lilis Jayanti
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

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Integrated Tourism Village Development (IRTD) proposes an intervention strategy for developing Tourism Villages in Cikole Hamlet, Neglasari Village, Garut Regency to generate opportunities for people in rural areas. This approach also aims to earn a sustainable income to complement their current earnings, contribute to equitable territorial development, and shape the environment. Neglasari Village is located in South Garut, designated as a tourism development area—encouraging the tourism industry's rural development. This village has several hamlets, one of which is the Cikole Hamlet, with the main attraction being tea, coffee, ginger, onion, and other plantations. However, the Cikole Hamlet community does not carry out the existing traditions. However, the potential of local culture can still be used as a supporting attraction and a preservation effort. For the sake of the sustainability of the existence of Neglasari Village as a tourist village, it is necessary to identify, assess and prioritize village tourism assets by using a Tourism Village Feasibility Assessment with the IRTD (Integrated Rural Tourism Development) Assessment Method to create sustainable development opportunities, in Cikole Hamlet, Neglasari Village, Garut Regency.

The Development of Tourism Products in Sangiran Tourism Village, Krikilan Village, Kalijambe District, Sragen Mega Aldora; Lilis Jayanti; Jacob Ganef Pah; Eka Paramita Marsongko; Yanthi Adriani
Journal of Tourism Sustainability Vol. 2 No. 3 (2022): Volume 2 Number 3 (2022)
Publisher : Politeknik Negeri Bandung

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Sangiran Tourism Village or Krikilan Village is one of the tourist villages that has unique geology, being part of the Sangiran Cultural Conservation area which has been designated as a UNESCO World Cultural Heritage. Therefore, tourism development in Sangiran Tourism Village should not be carried out arbitrarily and planning is needed through the development of appropriate tourism products. This study uses a descriptive method and a qualitative approach to find out the actual situation and phenomena. The results obtained from this study are the actual conditions of tourism products in the Sangiran Tourism Village where tourism in the Sangiran Tourism Village currently only utilizes the actual attraction in the form of the Sangiran Ancient Human Museum. The potential possessed by the Sangiran Tourism Village is the natural potential in the form of geological conditions, landscapes, and rural life that are still maintained. Some of the suggestions made are the use of potential tourist attractions, the preparation of tour packages, and the preparation of a code of ethics for tourism development.

The Influence of Digital Marketing and Brand Image to Build Interest in Visiting Tourists in the Recovery of the Tourism Sector Lilis Jayanti; Annisa Maharani Bella Pratiwi; Dita Aulia Rahma; Fernanda Kayisa Putri; Intan Shafa Sulistyo Aji; Purwita
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.69

The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and brand image in the interest of visiting tourists as part of the recovery of the tourism sector. Data were collected at The Lodge Maribaya as a research locus by interviewing 123 tourists who visited tourist attractions through a questionnaire instrument. By using scoring and path analysis, it is found that Digital Marketing significantly influences Brand Image. Apart from that, digital marketing and brand image also significantly affect tourist interest in visiting. This shows that digital marketing and brand image can be an effective marketing strategy in the context of recovering the tourism sector.

The Effect of Customer Experience, Product Variation and Customer Satisfaction on Customer Loyalty in Islamic Business Perspective (Study on Customer of PT. Pegadaian CP Tanjung Karang Center) Jayanti, Lilis; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.299

This study aims to analyze the effect of customer experience, product variation and customer satisfaction on customer loyalty at PT. Pegadaian CP Tanjung Karang Center. This type of research is a quantitative research with descriptive and associative approach. In this study the population used is the customer of PT. Pegadaian CP Tanjung Karang Center. Determination of the sample size is based on the calculation of the slovin method, then the number of samples in this study is 100 respondents. The data collection technique of this study is spread questionnaire. Data analysis tools used in this study using SPSS 25. The results of the study explain that customer experience has a positive and significant effect on customer loyalty. Good experience, honesty, and fairness in Islamic business is able to increase trust and loyalty. Product variations also have a positive and significant effect on loyalty, because they are able to meet the needs of various customers. Customer satisfaction shows a positive and significant influence on loyalty satisfied customers will tend to remain loyal and have ongoing confidence in PT. Pegadaian services. Simultaneously, the three variables together affect customer loyalty positively and significantly. In the Islamic business perspective, transparency, honesty, and trustworthiness are the basis for creating customer satisfaction and loyalty, as well as supporting business sustainability, increasing the trust of the PT. Pegadaian community.

Strategic Crisis Governance and Reputation Dynamics in Volcanic Tourism Destinations Lilis Jayanti; Wisi Wulandari
Journal of Tourism Sustainability Vol. 6 No. 2 (2026): Volume 6 Number 2 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i2.213

This study investigates the structural interactions between institutional crisis management and consumer perceptions in volatile environments by developing the Strategic Governance–Reputation Dynamics Framework. Adopting a critical realist paradigm, this comparative qualitative desk study synthesizes dual secondary document streams (2024–2026) to evaluate two prominent volcanic destinations in Indonesia experiencing contrasting disruptions: Mount Merapi (acute, exogenous geological cycles) and Mount Bromo (creeping, endogenous anthropogenic-environmental stresses). The findings reveal that physical hazard exposure does not automatically result in destination reputation decline. Instead, its effects are mediated by the quality of strategic crisis governance, including institutional coordination, digitally enabled Pentahelix collaboration, and the behavioral preparedness of front-line tourism actors. Destination reputation recovery is strongly path-dependent, with destination credibility serving as the principal mechanism for stabilizing destination image and restoring future visit intentions. The analysis further identifies two critical resiliency buffers—risk-tolerant thanatourism psychographics and traditional ecological wisdom—that moderate the adverse impacts of crises and support long-term destination resilience. These findings advance a non-linear explanation of crisis recovery by demonstrating that effective governance can decouple hazard exposure from reputational damage. This research provides a novel theoretical model and actionable strategic blueprints for regional tourism authorities to strengthen reputational capital and accelerate sustainable post-crisis recovery in the international tourism market.

Destination Crisis Communication for Tourist Coping and Revisit Safety Assurance Wisi Wulandari; Lilis Jayanti
Journal of Tourism Sustainability Vol. 6 No. 2 (2026): Volume 6 Number 2 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i2.215

This study addresses the critical challenge of preserving traveler retention under accelerating global climate volatility by examining how destination crisis communication shapes consumer psychology. Integrating Protection Motivation Theory and Source Credibility Theory, this research develops a structural model examining how Perceived Communication Sincerity and Crisis Information Quality influence Destination Coping Appraisal, Destination Brand Trust, and Revisit Safety Assurance. A quantitative approach employing partial least squares structural equation modeling (PLS-SEM) was applied to data collected from 350 tourists with recent travel experience to climate-risk destinations. The empirical findings confirm that all seven hypothesized direct relationships are positive and statistically significant. Crisis Information Quality emerged as the strongest predictor of Destination Coping Appraisal, whereas Perceived Communication Sincerity played a critical role in strengthening Destination Brand Trust. Both Destination Coping Appraisal and Destination Brand Trust significantly enhanced tourists' Revisit Safety Assurance, with the proposed model explaining 58.8% of its variance. The findings extend tourism crisis communication literature by demonstrating that effective crisis communication supports psychological resilience through both cognitive preparedness and institutional trust. Practically, the study provides destination management organizations with evidence-based guidance for designing authentic and high-quality crisis communication strategies that strengthen visitor confidence and support destination resilience under increasing climate-related risks..

Development of Tourism Activities at Karang Papak Beach, Cikelet Village, Garut Regency, Indonesia Mega Aldora; Lilis Jayanti; Tiffany Chairunnisa Ramadhania; Jacob Ganef Pah; Eka Paramita Marsongko
International Journal of Sustainable Competitiveness on Tourism Vol. 5 No. 02 (2026): IJSCOT V-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v5i02.2918

Karang Papak Beach in Cikelet Village, Garut Regency, is a coastal tourism destination with highly promising natural and cultural resources that hold great potential for development. However, this area remains relatively unknown, and tourist visitation rates are relatively low compared to neighboring beach destinations. This situation highlights the importance of designing tourism products that can optimize the destination’s appeal, enrich the variety of recreational experiences for tourists, and ultimately increase the income of the local community. This study aims to identify the area’s physical potential and map out development strategies for beach tourism activities that align with the characteristics and potential of Karang Papak Beach and its surroundings. This research was conducted in October 2026, employing a qualitative descriptive approach. Data collection techniques included in-depth interviews with stakeholders, field observations, and a review of supporting documents. The study involved six informants: village officials (Head of Village and Secretary of Village), a representative from the Tourism Awareness Group (Pokdarwis), a representative from the accommodation sector, a representative from the food and beverage sector, and a representatives of the Marine Tourism Rescue Agency (Balawista). The gathered data were analyzed using the SWOT framework to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats). The findings indicate that Karang Papak Beach possesses significant potential to increase tourist visits through the diversification of structured recreational offerings. A development strategy was formulated to leverage internal strengths and capture market opportunities by utilizing a spatial zoning approach. The study recommends an integrated distribution of recreational activities across three distinct zones: the beach area, the back beach area, and the river area surrounding Karang Papak Beach.

Strategic Prioritization for Sustainable Urban Tourism in Bandung Raya: An Analytical Hierarchy Process Approach Lilis Jayanti; Reno Anggara Mukti
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.154

Urban tourism has become a key driver of economic and spatial transformation in many cities of the Global South, including Bandung Raya, Indonesia. While tourism offers substantial opportunities for cultural revitalization and economic growth, it also imposes pressures on infrastructure, mobility, and local communities. This study aims to identify and prioritize sustainable urban tourism strategies for Bandung Raya using the Analytical Hierarchy Process (AHP), a multi-criteria decision-making method that integrates expert judgment and structured prioritization. Drawing on input from 15 experts representing government, academia, industry, and civil society, the research evaluates five alternative strategies—heritage revitalization, smart mobility systems, digital tourism platforms, community-based tourism (CBT), and green urban infrastructure—across five sustainability criteria: accessibility, infrastructure, tourist attractions, community engagement, and environmental sustainability. The results indicate that heritage revitalization ranks highest, followed by smart mobility systems and digital tourism platforms, reflecting the perceived importance of Bandung's cultural identity and accessibility challenges. Conversely, CBT and green infrastructure, while scoring well under specific criteria, ranked lower globally due to the lower weight assigned to social and environmental dimensions. The findings highlight the need to balance short-term priorities with long-term sustainability goals and suggest the utility of AHP as a decision-support tool for inclusive and strategic urban tourism planning. The study offers actionable insights for policymakers and contributes to the broader discourse on sustainable urban tourism in developing city contexts.

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