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Feasibility Assessment of Cikole Hamlet Through IRTD Assessment Method as Tourism Village In Neglasari Village, Cisompet District, Garut Regency Eka Paramita Marsongko; Yanthi Adriani; Mega Aldora; Lilis Jayanti
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

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Integrated Tourism Village Development (IRTD) proposes an intervention strategy for developing Tourism Villages in Cikole Hamlet, Neglasari Village, Garut Regency to generate opportunities for people in rural areas. This approach also aims to earn a sustainable income to complement their current earnings, contribute to equitable territorial development, and shape the environment. Neglasari Village is located in South Garut, designated as a tourism development area—encouraging the tourism industry's rural development. This village has several hamlets, one of which is the Cikole Hamlet, with the main attraction being tea, coffee, ginger, onion, and other plantations. However, the Cikole Hamlet community does not carry out the existing traditions. However, the potential of local culture can still be used as a supporting attraction and a preservation effort. For the sake of the sustainability of the existence of Neglasari Village as a tourist village, it is necessary to identify, assess and prioritize village tourism assets by using a Tourism Village Feasibility Assessment with the IRTD (Integrated Rural Tourism Development) Assessment Method to create sustainable development opportunities, in Cikole Hamlet, Neglasari Village, Garut Regency.

The Development of Tourism Products in Sangiran Tourism Village, Krikilan Village, Kalijambe District, Sragen Mega Aldora; Lilis Jayanti; Jacob Ganef Pah; Eka Paramita Marsongko; Yanthi Adriani
Journal of Tourism Sustainability Vol. 2 No. 3 (2022): Volume 2 Number 3 (2022)
Publisher : Politeknik Negeri Bandung

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Sangiran Tourism Village or Krikilan Village is one of the tourist villages that has unique geology, being part of the Sangiran Cultural Conservation area which has been designated as a UNESCO World Cultural Heritage. Therefore, tourism development in Sangiran Tourism Village should not be carried out arbitrarily and planning is needed through the development of appropriate tourism products. This study uses a descriptive method and a qualitative approach to find out the actual situation and phenomena. The results obtained from this study are the actual conditions of tourism products in the Sangiran Tourism Village where tourism in the Sangiran Tourism Village currently only utilizes the actual attraction in the form of the Sangiran Ancient Human Museum. The potential possessed by the Sangiran Tourism Village is the natural potential in the form of geological conditions, landscapes, and rural life that are still maintained. Some of the suggestions made are the use of potential tourist attractions, the preparation of tour packages, and the preparation of a code of ethics for tourism development.

The Influence of Digital Marketing and Brand Image to Build Interest in Visiting Tourists in the Recovery of the Tourism Sector Lilis Jayanti; Annisa Maharani Bella Pratiwi; Dita Aulia Rahma; Fernanda Kayisa Putri; Intan Shafa Sulistyo Aji; Purwita
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.69

The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and brand image in the interest of visiting tourists as part of the recovery of the tourism sector. Data were collected at The Lodge Maribaya as a research locus by interviewing 123 tourists who visited tourist attractions through a questionnaire instrument. By using scoring and path analysis, it is found that Digital Marketing significantly influences Brand Image. Apart from that, digital marketing and brand image also significantly affect tourist interest in visiting. This shows that digital marketing and brand image can be an effective marketing strategy in the context of recovering the tourism sector.

Strategic Prioritization for Sustainable Urban Tourism in Bandung Raya: An Analytical Hierarchy Process Approach Jayanti, Lilis; Mukti, Reno Anggara
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.154

Urban tourism has become a key driver of economic and spatial transformation in many cities of the Global South, including Bandung Raya, Indonesia. While tourism offers substantial opportunities for cultural revitalization and economic growth, it also imposes pressures on infrastructure, mobility, and local communities. This study aims to identify and prioritize sustainable urban tourism strategies for Bandung Raya using the Analytical Hierarchy Process (AHP), a multi-criteria decision-making method that integrates expert judgment and structured prioritization. Drawing on input from 15 experts representing government, academia, industry, and civil society, the research evaluates five alternative strategies—heritage revitalization, smart mobility systems, digital tourism platforms, community-based tourism (CBT), and green urban infrastructure—across five sustainability criteria: accessibility, infrastructure, tourist attractions, community engagement, and environmental sustainability. The results indicate that heritage revitalization ranks highest, followed by smart mobility systems and digital tourism platforms, reflecting the perceived importance of Bandung's cultural identity and accessibility challenges. Conversely, CBT and green infrastructure, while scoring well under specific criteria, ranked lower globally due to the lower weight assigned to social and environmental dimensions. The findings highlight the need to balance short-term priorities with long-term sustainability goals and suggest the utility of AHP as a decision-support tool for inclusive and strategic urban tourism planning. The study offers actionable insights for policymakers and contributes to the broader discourse on sustainable urban tourism in developing city contexts.

The Effect of Customer Experience, Product Variation and Customer Satisfaction on Customer Loyalty in Islamic Business Perspective (Study on Customer of PT. Pegadaian CP Tanjung Karang Center) Jayanti, Lilis; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.299

This study aims to analyze the effect of customer experience, product variation and customer satisfaction on customer loyalty at PT. Pegadaian CP Tanjung Karang Center. This type of research is a quantitative research with descriptive and associative approach. In this study the population used is the customer of PT. Pegadaian CP Tanjung Karang Center. Determination of the sample size is based on the calculation of the slovin method, then the number of samples in this study is 100 respondents. The data collection technique of this study is spread questionnaire. Data analysis tools used in this study using SPSS 25. The results of the study explain that customer experience has a positive and significant effect on customer loyalty. Good experience, honesty, and fairness in Islamic business is able to increase trust and loyalty. Product variations also have a positive and significant effect on loyalty, because they are able to meet the needs of various customers. Customer satisfaction shows a positive and significant influence on loyalty satisfied customers will tend to remain loyal and have ongoing confidence in PT. Pegadaian services. Simultaneously, the three variables together affect customer loyalty positively and significantly. In the Islamic business perspective, transparency, honesty, and trustworthiness are the basis for creating customer satisfaction and loyalty, as well as supporting business sustainability, increasing the trust of the PT. Pegadaian community.

Understanding Pro-Environmental Behavior in the Hospitality Industry: A Systematic Review of Employee and Consumer Perspectives Jayanti, Lilis; Wulandari, Wisi
Journal of Tourism Sustainability Vol. 5 No. 5 (2025): (Special Issue) Polban Tourism Workshop 2025
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i5.193

Purpose – This study systematically reviews and synthesizes the literature on pro-environmental behavior (PEB) in the hospitality industry, integrating both employee and consumer perspectives. It aims to identify dominant theoretical frameworks, methodological trends, and contextual gaps shaping sustainability-oriented behavior research in hospitality. Design/methodology/approach – A systematic literature review (SLR) was conducted in accordance with PRISMA 2020 guidelines. A total of 29 peer-reviewed articles published between 2019 and 2025 were retrieved from Scopus-indexed journals and analyzed using qualitative thematic coding complemented by bibliometric mapping to identify publication trends, theoretical dominance, and regional distribution. Findings – The results indicate that PEB research in hospitality is heavily grounded in cognitive–normative models, particularly the Theory of Planned Behavior and Value–Belief–Norm theory, which together account for the majority of empirical studies. Most research adopts cross-sectional, survey-based designs, with growing but still limited use of experimental and mixed-method approaches. Empirically, PEB is driven by cognitive, normative, and affective antecedents, while organizational enablers—such as green human resource management, ethical climate, and marketing authenticity—play a critical mediating role. The literature remains geographically concentrated in Asia and Europe and continues to rely predominantly on self-reported behavioral measures. Originality/value – By adopting a dual-actor perspective, this review advances the hospitality sustainability literature by integrating fragmented employee- and consumer-focused research into a coherent analytical framework. The study contributes theoretically by highlighting the limitations of dominant rationalist models and identifying pathways for integrating behavioral, organizational, and emotional perspectives, while methodologically outlining directions for more robust, field-based, and cross-contextual research.

Reframing Slow Tourism in the Post-Pandemic Era: A Systematic Review and Regenerative Framework for Smart–Slow Destinations Wulandari, Wisi; Jayanti, Lilis
Journal of Tourism Sustainability Vol. 5 No. 5 (2025): (Special Issue) Polban Tourism Workshop 2025
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i5.194

In the post-pandemic era, slow tourism has transitioned from a niche alternative to a key paradigm for sustainable destination regeneration. However, its rapid scholarly growth has produced conceptual fragmentation and inconsistent theoretical grounding. This study conducts a Systematic Literature Review (SLR) of 31 Scopus-indexed, open-access articles (2020–2025) following PRISMA 2020 guidelines to consolidate theoretical developments, behavioural determinants, and managerial strategies. A thematic analysis reveals a paradigmatic shift from temporal deceleration toward psychological restoration and mindful engagement. The emergence of slomads—long-stay digital nomads seeking autonomy and well-being—defines the behavioural landscape of post-pandemic travel. Evidence also demonstrates a “smart–slow nexus”, where technologies such as e-mobility, GIS-based spatial design, and AI visualization support sustainable access to peripheral regions. The analysis further exposes a governance paradox in the Cittàslow movement between authentic degrowth values and instrumental place marketing. Synthesising these insights, the paper proposes a Regenerative Slow Tourism Framework integrating technological innovation, psychological well-being, and co-created authenticity as drivers of resilient, value-oriented visitor economies. The framework advances theoretical consolidation and offers actionable guidance for policymakers and destination managers pursuing post-growth, regenerative tourism futures.

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