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Timoticin Kwanda
Magister Teknik Sipil Universitas Kristen Petra
Civil Engineering, Building, Construction & Architecture

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PERBEDAAN FAKTOR EKSTERNAL DAN FAKTOR INTERNAL DALAM PERTIMBANGAN PEMBELIAN APARTEMEN DI SURABAYA ANTARA GENERASI X DAN GENERASI Y Widya Sari Puspa Dewi Suyanto; Timoticin Kwanda; Njo Anastasia
Dimensi Utama Teknik Sipil Vol 7 No 2 (2020): Oktober 2020
Publisher : Program Studi Magister Teknik Sipil - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.62 KB) | DOI: 10.9744/duts.7.2.33-46

Abstract

The steady increase of human population and the limited living space encourages developers to make vertical residential namely apartments. The developers certainly need the right marketing strategy, one of them is determining the target age of the buyer. In this study, age is categorized into several generations, which is Gen X and Gen Y. Gen X and Gen Y have different characters and mindsets. This also makes a difference in consideration of buying an apartment. This research examines about the differences in the consideration of external factors and internal factors between Gen X and Gen Y in purchasing an apartment. External factors consist of physical condition of the apartment, location, environmental and financial factors. Meanwhile, internal factors consist of psychological, emotional, and intuition factors. The results stated that there were only differences in external environmental factors. Although there are no difference on other external and internal factors, Gen X tends to consider physical and location factors more, while Gen Y considers financial factors more. Meanwhile, all internal factors are considered more by Gen X than Gen Y.
Analisa Faktor dan Diskriminan terhadap Kepuasan Penghuni Apartemen Sekitar Kampus di Surabaya : Studi Kasus Apartemen The Square, High Point dan Metropolis Nicko Vincent Yuwono; Timoticin Kwanda; Jani Rahardjo
Dimensi Utama Teknik Sipil Vol 3 No 2 (2016): October 2016
Publisher : Program Studi Magister Teknik Sipil - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.467 KB) | DOI: 10.9744/duts.3.2.17-22

Abstract

Minat pembeli dalam membeli apartemen mahasiswa semakin meningkat setiap tahunnya. Namun, pembangunan apartemen yang meningkat pesat ternyata tidak lepas dari berbagai masalah yang timbul. Berbagai masalah yang timbul ini dikhawatirkan dapat menyebabkan penghuni merasa tidak puas dengan hunian mereka. Penelitian ini bertujuan untuk mengetahui faktor yang berpengaruh terhadap kepuasan penghuni apartemen sekitar kampus di Surabaya. Penelitian dimulai dengan menemukan variabel – variabel penyebab kepuasan berhuni melalui studi literatur yang dilanjutkan dengan proses pembagian kuesioner. Proses analisa data dilakukan dengan analisa deskriptif, analisa kepuasan, analisa cluster dan diakhiri dengan uji diskriminan. Hasil penelitian menunjukkan bahwa secara umum penghuni merasa puas dengan hunian mereka. Berdasarkan hasil analisa, didapatkan pula bahwa ada hubungan antara status penghuni ( mahasiswa atau non mahasiswa ) terhadap kualitas layanan dan produk. Hasil analisa faktor membuktikan bahwa benar, kelompok faktor kualitas produk dan layanan berpengaruh terhadap kepuasan berhuni.
ANALISA PENGARUH BUDAYA DAN SOSIAL TERHADAP NIAT KONSUMEN DALAM PEMBELIAN RUMAH PADA PERUMAHAN MEWAH DI MAKASSAR Arnold Phengkarsa; Timoticin Kwanda; Didik Wahjudi
Dimensi Utama Teknik Sipil Vol 4 No 1 (2017): April 2017
Publisher : Program Studi Magister Teknik Sipil - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.731 KB) | DOI: 10.9744/duts.4.1.40-47

Abstract

Penelitian ini dilakukan di kota Makassar, untuk mengetahui faktor-faktor internal yang dipertimbangkan oleh konsumen dalam membeli rumah. Penelitian sebelumnya lebih banyak meneliti tentang faktor eksternal (harga, lokasi, desain, dll) dibanding faktor internal. Faktor-faktor internal yang diteliti terhadap niat konsumen membeli rumah di kawasan perumahan mewah adalah faktor budaya dan sosial. Faktor budaya terbagi atas faktor power distance dan faktor individualism-collectivism. Faktor sosial terbagi atas pengaruh pasangan, pengaruh anak, pengaruh orang tua, dan pengaruh teman. Analisa hasil penelitian dari 204 sampel ini menyebutkan faktor power distance, individualism-collectivism, dan pengaruh anak adalah faktor-faktor yang signifikan terhadap niat pembelian rumah di kawasan perumahan mewah Makassar. Di sisi lainnya pengaruh pasangan hidup, orang tua, dan teman tidak mempunyai korelasi.
PERBEDAAN FAKTOR EKSTERNAL DAN FAKTOR INTERNAL DALAM PERTIMBANGAN PEMBELIAN APARTEMEN DI SURABAYA ANTARA GENERASI X DAN GENERASI Y Widya Sari Puspa Dewi Suyanto; Timoticin Kwanda; Njo Anastasia
Dimensi Utama Teknik Sipil Vol. 7 No. 2 (2020): Oktober 2020
Publisher : Program Studi Magister Teknik Sipil - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/duts.7.2.33-46

Abstract

The steady increase of human population and the limited living space encourages developers to make vertical residential namely apartments. The developers certainly need the right marketing strategy, one of them is determining the target age of the buyer. In this study, age is categorized into several generations, which is Gen X and Gen Y. Gen X and Gen Y have different characters and mindsets. This also makes a difference in consideration of buying an apartment. This research examines about the differences in the consideration of external factors and internal factors between Gen X and Gen Y in purchasing an apartment. External factors consist of physical condition of the apartment, location, environmental and financial factors. Meanwhile, internal factors consist of psychological, emotional, and intuition factors. The results stated that there were only differences in external environmental factors. Although there are no difference on other external and internal factors, Gen X tends to consider physical and location factors more, while Gen Y considers financial factors more. Meanwhile, all internal factors are considered more by Gen X than Gen Y.
Co-Authors Arnold Phengkarsa Didik Wahjudi Jani Rahardjo Nicko Vincent Yuwono Njo Anastasia Widya Sari Puspa Dewi Suyanto