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All Journal Jurnal Kesehatan B-Dent, Jurnal Kedokteran Gigi Universitas Baiturrahmah
Abdi Setya Putra
Universitas Andalas
Dentistry Education Health Professions Medicine & Pharmacology Neuroscience

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HUBUNGAN KUALITAS KOMUNIKASI DOKTER DAN DOKTER GIGI DENGAN LOYALITAS PASIEN Yashinta Octavian Setyanda; Rizanda Machmud; Abdi Setya Putra
B-Dent: Jurnal Kedokteran Gigi Universitas Baiturrahmah Volume 7, Nomor 2, Desember 2020
Publisher : Universitas Baiturrahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33854/jbd.v7i2.594

Abstract

Era globalisasi telah menciptakan tantangan bagi semua jenis industri untuk berkompetisi, termasuk industri rumah sakit. Pembentukan hubungan yang kuat dengan pelanggan hingga terciptanya loyalitas merupakan faktor kunci bagi rumah sakit untuk dapat meningkatkan market share dan keunggulan kompetitif yang berkelanjutan. Menurut beberapa literatur, loyalitas pelanggan rumah sakit dipengaruhi oleh berbagai macam faktor, diantaranya komunikasi dokter. Penelitian ini ditujukan untuk menganalisis hubungan kualitas komunikasi dokter dengan loyalitas pasien di ruang rawat inap RS Izza Cikampek. Penelitian ini menggunakan pendekatan kuantitatif yang bersifat analitik dengan desain penelitian berupa cross sectional kepada 400 orang pasien.  Hasil penelitian menunjukkan bahwa terdapat hubungan antara kualitas komunikasi dokter dengan loyalitas pasien di RS Izza Cikampek (p=0,000, OR=9,503). Oleh sebab itu sangat penting bagi manajemen untuk mengevaluasi dan meningkatkan kualitas komunikasi dokter agar dapat menyelesaikan masalah penurunan  loyalitas pasien terhadap rumah sakit tersebut.
An Analysis of the Promotional Strategy at RSIA Fadhila Batusangkar Nidianti Nerissa; Yulia Hendri Yeni; Abdi Setya Putra
Jurnal Kesehatan - STIKes Prima Nusantara Vol 14 No 3 (2023): Jurnal Kesehatan
Publisher : LPPM Universitas Prima Nusantara Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35730/jk.v14i3.1135

Abstract

Background: According to the 2016 Indonesia Health Profile, the quantity of hospitals in Indonesia experienced growth between 2013 and 2016. The quantity of hospitals witnessed a rise from 2,228 in 2013 to 2,601 in 2016. As of 2016, Indonesia had a total of 555 Special Hospitals and 2,046 General Hospitals operating within its hospital system. Hospitals in Indonesia undoubtedly face fierce competition; consequently, it is not illogical for hospital administrators to consider marketing strategies in an effort to overcome the obstacles that already exist.Method: The research employed a qualitative methodology, encompassing in-depth interviews, document analysis, and observations conducted at RSIA Fadhila Batusangkar. By employing the triangulation technique and conducting content analysis and data validation, conclusions will be reached.Result: The study's findings indicate that each component of the marketing communication combination yields distinct outcomes. There are low, medium, and high impacts of each of the eight elements on the enthusiasm of the target market. Additionally, the issues that are present in each element are distinct. Every aspect is beset with challenges, commencing with subpar human resources that lacks development and training, supporting facilities for mobilization, and materials for producing promotional content; the dissemination of promotional media continues to be limited in scope and lacks a comprehensive evaluation system; and so forth. The hospital must implement both short-term and long-term solutions, including enhancing its human resources and implementing promotional support recommendations.
Co-Authors Nerissa, Nidianti Rizanda Machmud Yashinta Octavian Setyanda Yulia Hendri Yeni